Marketing Aspects of Technology Ventures

Cílem diplomové práce je analýza marketingových nástrojů použitých firmou XAX a následně vyhodnotit a navrhnout zvýšení jejich efektivity. Popis strategie společnosti a faktory ovlivňující budou identifikovány. Práce obsahuje návrhy a doporučení na zvýšení efektivity marketingových nástrojů dané firmy v oblasti High-tech odvětví.The aim of diploma thesis is to analyze marketing tools used in Company XAX and under this condition evaluate and purpose increase efficiency used tools. The current marketing strategy of the company is described and main influencing factors are identified. The thesis contains proposals and recommendations for tools usage in the field of High-tech marketing.

Sonification of Network Traffic Flow for Monitoring and Situational Awareness

Maintaining situational awareness of what is happening within a network is challenging, not least because the behaviour happens within computers and communications networks, but also because data traffic speeds and volumes are beyond human ability to process. Visualisation is widely used to present information about the dynamics of network traffic dynamics. Although it provides operators with an overall view and specific information about particular traffic or attacks on the network, it often fails to represent the events in an understandable way. Visualisations require visual attention and so are not well suited to continuous monitoring scenarios in which network administrators must carry out other tasks. Situational awareness is critical and essential for decision-making in the domain of computer network monitoring where it is vital to be able to identify and recognize network environment behaviours.Here we present SoNSTAR (Sonification of Networks for SiTuational AwaReness), a real-time sonification system to be used in the monitoring of computer networks to support the situational awareness of network administrators. SoNSTAR provides an auditory representation of all the TCP/IP protocol traffic within a network based on the different traffic flows between between network hosts. SoNSTAR raises situational awareness levels for computer network defence by allowing operators to achieve better understanding and performance while imposing less workload compared to visual techniques. SoNSTAR identifies the features of network traffic flows by inspecting the status flags of TCP/IP packet headers and mapping traffic events to recorded sounds to generate a soundscape representing the real-time status of the network traffic environment. Listening to the soundscape allows the administrator to recognise anomalous behaviour quickly and without having to continuously watch a computer screen.Comment: 17 pages, 7 figures plus supplemental material in Github repositor

Command & Control: Understanding, Denying and Detecting - A review of malware C2 techniques, detection and defences

In this survey, we first briefly review the current state of cyber attacks, highlighting significant recent changes in how and why such attacks are performed. We then investigate the mechanics of malware command and control (C2) establishment: we provide a comprehensive review of the techniques used by attackers to set up such a channel and to hide its presence from the attacked parties and the security tools they use. We then switch to the defensive side of the problem, and review approaches that have been proposed for the detection and disruption of C2 channels. We also map such techniques to widely-adopted security controls, emphasizing gaps or limitations (and success stories) in current best practices.Comment: Work commissioned by CPNI, available at c2report.org. 38 pages. Listing abstract compressed from version appearing in repor

On the security of machine learning in malware C & C detection:a survey

One of the main challenges in security today is defending against malware attacks. As trends and anecdotal evidence show, preventing these attacks, regardless of their indiscriminate or targeted nature, has proven difficult: intrusions happen and devices get compromised, even at security-conscious organizations. As a consequence, an alternative line of work has focused on detecting and disrupting the individual steps that follow an initial compromise and are essential for the successful progression of the attack. In particular, several approaches and techniques have been proposed to identify the command and control (C&C) channel that a compromised system establishes to communicate with its controller. A major oversight of many of these detection techniques is the design's resilience to evasion attempts by the well-motivated attacker. C&C detection techniques make widespread use of a machine learning (ML) component. Therefore, to analyze the evasion resilience of these detection techniques, we first systematize works in the field of C&C detection and then, using existing models from the literature, go on to systematize attacks against the ML components used in these approaches

Optimising Networks For Ultra-High Definition Video

The increase in real-time ultra-high definition video services is a challenging issue for current network infrastructures. The high bitrate traffic generated by ultra-high definition content reduces the effectiveness of current live video distribution systems. Transcoders and application layer multicasting (ALM) can reduce traffic in a video delivery system, but they are limited due to the static nature of their implementations. To overcome the restrictions of current static video delivery systems, an OpenFlow based migration system is proposed. This system enables an almost seamless migration of a transcoder or ALM node, while delivering real-time ultra-high definition content. Further to this, a novel heuristic algorithm is presented to optimise control of the migration events and destination. The combination of the migration system and heuristic algorithm provides an improved video delivery system, capable of migrating resources during operation with minimal disruption to clients. With the rise in popularity of consumer based live streaming, it is necessary to develop and improve architectures that can support these new types of applications. Current architectures introduce a large delay to video streams, which presents issues for certain applications. In order to overcome this, an improved infrastructure for delivering real-time streams is also presented. The proposed system uses OpenFlow within a content delivery network (CDN) architecture, in order to improve several aspects of current CDNs. Aside from the reduction in stream delay, other improvements include switch level multicasting to reduce duplicate traffic and smart load balancing for server resources. Furthermore, a novel max-flow algorithm is also presented. This algorithm aims to optimise traffic within a system such as the proposed OpenFlow CDN, with the focus on distributing traffic across the network, in order to reduce the probability of blocking

Advances in Computer Recognition, Image Processing and Communications, Selected Papers from CORES 2021 and IP&C 2021

As almost all human activities have been moved online due to the pandemic, novel robust and efficient approaches and further research have been in higher demand in the field of computer science and telecommunication. Therefore, this (reprint) book contains 13 high-quality papers presenting advancements in theoretical and practical aspects of computer recognition, pattern recognition, image processing and machine learning (shallow and deep), including, in particular, novel implementations of these techniques in the areas of modern telecommunications and cybersecurity

Journal of Telecommunications and Information Technology, 2017, nr 1

kwartalni

Graph-Based Machine Learning for Passive Network Reconnaissance within Encrypted Networks

Network reconnaissance identifies a network’s vulnerabilities to both prevent and mitigate the impact of cyber-attacks. The difficulty of performing adequate network reconnaissance has been exacerbated by the rising complexity of modern networks (e.g., encryption). We identify that the majority of network reconnaissance solutions proposed in literature are infeasible for widespread deployment in realistic modern networks. This thesis provides novel network reconnaissance solutions to address the limitations of the existing conventional approaches proposed in literature. The existing approaches are limited by their reliance on large, heterogeneous feature sets making them difficult to deploy under realistic network conditions. In contrast, we devise a bipartite graph-based representation to create network reconnaissance solutions that rely only on a single feature (e.g., the Internet protocol (IP) address field). We exploit a widely available feature set to provide network reconnaissance solutions that are scalable, independent of encryption, and deployable across diverse Internet (TCP/IP) networks. We design bipartite graph embeddings (BGE); a graph-based machine learning (ML) technique for extracting insight from the structural properties of the bipartite graph-based representation. BGE is the first known graph embedding technique designed explicitly for network reconnaissance. We validate the use of BGE through an evaluation of a university’s enterprise network. BGE is shown to provide insight into crucial areas of network reconnaissance (e.g., device characterisation, service prediction, and network visualisation). We design an extension of BGE to acquire insight within a private network. Private networks—such as a virtual private network (VPN)—have posed significant challenges for network reconnaissance as they deny direct visibility into their composition. Our extension of BGE provides the first known solution for inferring the composition of both the devices and applications acting behind diverse private networks. This thesis provides novel graph-based ML techniques for two crucial aims of network reconnaissance—device characterisation and intrusion detection. The techniques developed within this thesis provide unique cybersecurity solutions to both prevent and mitigate the impact of cyber-attacks.Thesis (Ph.D.) -- University of Adelaide, School of Electrical and Electronic Engineering , 202

Cyber-Physical Threat Intelligence for Critical Infrastructures Security

Modern critical infrastructures comprise of many interconnected cyber and physical assets, and as such are large scale cyber-physical systems. Hence, the conventional approach of securing these infrastructures by addressing cyber security and physical security separately is no longer effective. Rather more integrated approaches that address the security of cyber and physical assets at the same time are required. This book presents integrated (i.e. cyber and physical) security approaches and technologies for the critical infrastructures that underpin our societies. Specifically, it introduces advanced techniques for threat detection, risk assessment and security information sharing, based on leading edge technologies like machine learning, security knowledge modelling, IoT security and distributed ledger infrastructures. Likewise, it presets how established security technologies like Security Information and Event Management (SIEM), pen-testing, vulnerability assessment and security data analytics can be used in the context of integrated Critical Infrastructure Protection. The novel methods and techniques of the book are exemplified in case studies involving critical infrastructures in four industrial sectors, namely finance, healthcare, energy and communications. The peculiarities of critical infrastructure protection in each one of these sectors is discussed and addressed based on sector-specific solutions. The advent of the fourth industrial revolution (Industry 4.0) is expected to increase the cyber-physical nature of critical infrastructures as well as their interconnection in the scope of sectorial and cross-sector value chains. Therefore, the demand for solutions that foster the interplay between cyber and physical security, and enable Cyber-Physical Threat Intelligence is likely to explode. In this book, we have shed light on the structure of such integrated security systems, as well as on the technologies that will underpin their operation. We hope that Security and Critical Infrastructure Protection stakeholders will find the book useful when planning their future security strategies