21 research outputs found
Factors Influencing Customer Satisfaction towards E-shopping in Malaysia
Online shopping or e-shopping has changed the world of business and quite a few people have
decided to work with these features. What their primary concerns precisely and the responses from
the globalisation are the competency of incorporation while doing their businesses. E-shopping has
also increased substantially in Malaysia in recent years. The rapid increase in the e-commerce
industry in Malaysia has created the demand to emphasize on how to increase customer satisfaction
while operating in the e-retailing environment. It is very important that customers are satisfied with
the website, or else, they would not return. Therefore, a crucial fact to look into is that companies
must ensure that their customers are satisfied with their purchases that are really essential from the ecommerce’s
point of view. With is in mind, this study aimed at investigating customer satisfaction
towards e-shopping in Malaysia. A total of 400 questionnaires were distributed among students
randomly selected from various public and private universities located within Klang valley area.
Total 369 questionnaires were returned, out of which 341 questionnaires were found usable for
further analysis. Finally, SEM was employed to test the hypotheses. This study found that customer
satisfaction towards e-shopping in Malaysia is to a great extent influenced by ease of use, trust,
design of the website, online security and e-service quality. Finally, recommendations and future
study direction is provided.
Keywords: E-shopping, Customer satisfaction, Trust, Online security, E-service quality, Malaysia
SPATIAL TRANSFORMATION PATTERN DUE TO COMMERCIAL ACTIVITY IN KAMPONG HOUSE
ABSTRACT Kampung houses are houses in kampung area of the city. Kampung House oftenly transformed into others use as urban dynamics. One of the transfomation is related to the commercial activities addition by the house owner. It make house with full private space become into mixused house with more public spaces or completely changed into full public commercial building. This study investigate the spatial transformation pattern of the kampung houses due to their commercial activities addition. Site observations, interviews and questionnaires were performed to study the spatial transformation. This study found that in kampung houses, the spatial transformation pattern was depend on type of commercial activities and owner perceptions, and there are several steps of the spatial transformation related the commercial activity addition.
Keywords: spatial transformation pattern; commercial activity; owner perception, kampung house; adaptabilit