39,226 research outputs found
Evaluating trust in electronic commerce : a study based on the information provided on merchants' websites
Lack of trust has been identified as a major problem hampering the growth of Electronic Commerce (EC). It is reported by many studies that a large number of online shoppers abandon their transactions because they do not trust the website when they are asked to provide personal information. To support trust, we developed an information framework model based on research on EC trust. The model is based on the information a consumer expects to find on an EC website and that is shown from the literature to increase his/her trust towards online merchants. An information extraction system is then developed to help the user find this information. In this paper, we present the development of the information extraction system and its evaluation. This is then followed by a study looking at the use of the identified variables on a sample of EC websites
Digital Media and Youth: Unparalleled Opportunity and Unprecedented Responsibility
Part of the Volume on Digital Media, Youth, and Credibility This chapter argues that understanding credibility is particularly complex -- and consequential -- in the digital media environment, especially for youth audiences, who have both advantages and disadvantages due to their relationship with contemporary technologies and their life experience. The chapter explains what is, and what is not, new about credibility in the context of digital media, and discusses the major thrusts of current credibility concerns for scholars, educators, and youth
Dynamics, robustness and fragility of trust
Trust is often conveyed through delegation, or through recommendation. This
makes the trust authorities, who process and publish trust recommendations,
into an attractive target for attacks and spoofing. In some recent empiric
studies, this was shown to lead to a remarkable phenomenon of *adverse
selection*: a greater percentage of unreliable or malicious web merchants were
found among those with certain types of trust certificates, then among those
without. While such findings can be attributed to a lack of diligence in trust
authorities, or even to conflicts of interest, our analysis of trust dynamics
suggests that public trust networks would probably remain vulnerable even if
trust authorities were perfectly diligent. The reason is that the process of
trust building, if trust is not breached too often, naturally leads to
power-law distributions: the rich get richer, the trusted attract more trust.
The evolutionary processes with such distributions, ubiquitous in nature, are
known to be robust with respect to random failures, but vulnerable to adaptive
attacks. We recommend some ways to decrease the vulnerability of trust
building, and suggest some ideas for exploration.Comment: 17 pages; simplified the statement and the proof of the main theorem;
FAST 200
Quality of Information in Mobile Crowdsensing: Survey and Research Challenges
Smartphones have become the most pervasive devices in people's lives, and are
clearly transforming the way we live and perceive technology. Today's
smartphones benefit from almost ubiquitous Internet connectivity and come
equipped with a plethora of inexpensive yet powerful embedded sensors, such as
accelerometer, gyroscope, microphone, and camera. This unique combination has
enabled revolutionary applications based on the mobile crowdsensing paradigm,
such as real-time road traffic monitoring, air and noise pollution, crime
control, and wildlife monitoring, just to name a few. Differently from prior
sensing paradigms, humans are now the primary actors of the sensing process,
since they become fundamental in retrieving reliable and up-to-date information
about the event being monitored. As humans may behave unreliably or
maliciously, assessing and guaranteeing Quality of Information (QoI) becomes
more important than ever. In this paper, we provide a new framework for
defining and enforcing the QoI in mobile crowdsensing, and analyze in depth the
current state-of-the-art on the topic. We also outline novel research
challenges, along with possible directions of future work.Comment: To appear in ACM Transactions on Sensor Networks (TOSN
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Trust Model for Optimized Cloud Services
Cloud computing with its inherent advantages draws attention for business critical applications, but concurrently expects high level of trust in cloud service providers. Reputation-based trust is emerging as a good choice to model trust of cloud service providers based on available evidence. Many existing reputation based systems either ignore or give less importance to uncertainty linked with the evidence. In this paper, we propose an uncertainty model and define our approach to compute opinion for cloud service providers. Using subjective logic operators along with the computed opinion values, we propose mechanisms to calculate the reputation of cloud service providers. We evaluate and compare our proposed model with existing reputation models
The Human Capital “Impact” on E-Business: The Case of Encyclopedia Britannica
[Excerpt] The term “New Economy” has been coined to describe the remarkable economic performance of the 1990s. Stiroh, (1999) an economist at the Federal Reserve Bank of New York observes that its defining characteristic is a “focus on increasing globalization and expanding information technology” (pg. 87). Research suggests that revenues from electronic based business to business trade will double over the next five years from 1.3 trillion in 2003. Revenues from business to consumer trade are predicted to rise from 108 billion over the same time period (Forrester Research, 1998). However, there is increasing attention to the challenges facing business in the new economy, and an increasing chorus of analysts suggesting how tenuous many of these business models really are. A recent Barron’s article showed that many dot-com companies have only days of remaining cash (Willoughby, March 20, 1999). Such a key emerging phenomenon has not escaped the attention of writers, though the existing body of writing has some important gaps. We would classify existing e-business literature into two groups. First, there is a growing body of literature that discusses the how the Internet is transforming business models and organizational strategies. A second, much smaller body of work has focused on e-HR, or more specifically, the implications of the Internet on various HR practices
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