Propagation of social representations

Based on a minimal formalism of social representations as a set of associated cognems, a simple model of propagation of representations is presented. Assuming that subjects share the constitutive cognems, the model proposes that mere focused attention on the set of cognems in the field of common conscience may replicate the pattern of representation from context into subjects, or, from subject to subject, through actualization by language, where cognems are represented by verbal signs. Limits of the model are discussed, and evolutionist perspectives are presented with the support of field data

Text mining methods: an answer to Chartier and Meunier

Almost 20 years ago, in a paper introducing the text mining (TM) technique to my fellow statisticians, I expressed the fear that: “it would be unfortunate that this technique, because it is apparently so easy to use, would be abused by incompetent analysts” (Lahlou, 1994, my translation). And therefore I urged expert statisticians to engage in this issue and circumscribe abuses

Quebec hypnotherapists' social representations of hypnosis and power

Hypnosis appears as a practice that features practitioners who deliberately display their power and the power of their technique. During a therapeutic interaction, the actors involved will mobilize representations and knowledge related to their membership groups. The aim of this research was to highlight the hypnotherapist’s social representations of hypnosis and power. A qualitative research was carried out based on semi-structured interviews with hypnotherapist (n = 21) in private practice in Quebec (Canada). According to our data, we observed and interpreted hypnosis as a staging, where power games take place between the practitioner and client. A common hypnotic dialectic is articulated including words, representations and a narrative discourse of the hypnotic experience, definition and categorization of the hypnotic phenomenon. Also the results revealed three conceptions of power: a) power-resource; b) power-substance; and c) egalitarian power. Legitimacy is a prerequisite for the exercise of power by individuals and appeared as a central element of the research study on power. The search for legitimacy is carried out through strategies, games of power, that take place in the interaction at several levels of interaction. Legitimacy appears not as an objective fact, but rather as a feeling. In fact, not feeling legitimate fits into the intersubjective space and could be thought of in terms of an absence of recognition. The discourses of practitioners have proved relevant in the development of themes and have allowed for an original interpretation of hypnosis and power relations. This study can serve as a starting point for expanding and animating discussions on power, hypnosis, and on psychotherapeutic practices in general

Qualitative market research and product development: representations of food and marketing challenges

A new method for analysing social representations from sentences in natural language is presented. The basic nuclei of the social representation of "eating" are extracted from two corpuses, one coming from a large set of definitions from a dictionary, the other from free associations of 2000 French adult subjects. The method shows that "eating", as a mental model, is the connection of "libido", "intake", "foodstuffs", "meal", "filling up" and "living". Further analysis on free associations on "eating well" yields some pragmatic scripts, showing how consumers assemble the basic nuclei into action rules. Results uncover an archaeology of social knowledge, showing some psychological and cultural bases on which lie the contemporary representations of eating. As important marketing issues in the food business today are concerned with the psychological determinants of food behaviour, our method may bring some new tools for market research, and open new data fields to systematic investigation. A paper from an international symposium 'Enjeux actuels du marketing dans l'alimentation et la restauration' held in Montreal, Canada, May 24th to 27th, 1994

Public understanding of science and common sense: Social representations of the human microbiome among the expert and non-expert public

The aim of this investigation is to examine the structure and the content of different social groups’ representations of the human microbiome. We employed a non-probabilistic sample comprising two groups of participants. The first group (n = 244) included university students. The second group included lay people (n = 355). We chose a mixed-method approach. The data obtained were processed using IRaMuTeQ software. The results allow us to identify the anchoring and objectification processes activated by the two different groups of interviewees. The results could be useful to those in charge of implementing campaigns aimed at promoting health literac

Social representation of competition and fraud

Good citizenship includes fair competitive strategies. Dishonest competitive behaviour – such as fraud – can reflect the absence of one main characteristic of good citizenship as mindfulness of laws and social rules. This article investigates the social representation of competition and fraud with two samples of students from business schools in France and in Hungary. Two complementary studies were carried out with P. Vergès’ associative method and C. Flament and M. L. Rouquette’s tools. The purpose of the first study (NFrench=104, NHungarian=107) is to characterize the central core of the respondents’ representation of both competition and fraud. On the basis of different cultural, historical and economic backgrounds, it was expected that the concepts of fraud and competition would overlap more extensively among Hungarian students than among French students. Results from the first study suggest only slight differences regarding the content of the representations; moreover, in both samples the representations of competition and fraud lacked significant overlap. Hungarian representations of competition and fraud are characterized by a lower level of coherence. Furthermore, academic cheating is mentioned more frequently by Hungarian students than by French students. Following the methodological guidelines of social representations, in order to confirm the results of the first study, a second investigation was carried out (NFrench=115, NHungarian=127) with an alternative associative method. These results confirmed the first study in terms of the content of the social representations and differences regarding coherence. Finally, in the case of Hungarian students a higher prevalence of reference to academic cheating, and links between fraud and competition were found. Hungarians’ competitive result orientation, linked social representations of competition and fraud via a higher prevalence of academic cheating which can refer to the weaker inclination of Hungarians in terms of rule keeping behaviours, which is one of the hallmarks of a good citizen

Learning or imitation?

Comprend des références bibliographique

Ce que cyber-parler veut dire: quels cadres théoriques pour l'analyse des conversations multimodales en réseau?

This is a methodological chapter in which the question for investigation is how to describe the effects of technological mediation on learning. The chapter focuses on the use of language by learners enrolled on a course of English-for-specific purposes, which they attended entirely via the synchronous multimodal platform Lyceum. Data showing how learners utilise the resources of the environment in order to progress conversations with native-speaker tutors and with their peers is analysed. Three frameworks for the problematisation of technologically-mediated language use are proposed