621 research outputs found

    Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age

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    Looks at the practices of food and beverage industry marketers in reaching youth via digital videos, cell phones, interactive games and social networking sites. Recommends imposing governmental regulations on marketing to children and adolescents

    Surfing the Internet-of-Things: lightweight access and control of wireless sensor networks using industrial low power protocols

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    Internet-of-Things (IoT) is emerging to play an important role in the continued advancement of information and communication technologies. To accelerate industrial application developments, the use of web services for networking applications is seen as important in IoT communications. In this paper, we present a RESTful web service architecture for energy-constrained wireless sensor networks (WSNs) to enable remote data collection from sensor devices in WSN nodes. Specifically, we consider both IPv6 protocol support in WSN nodes as well as an integrated gateway solution to allow any Internet clients to access these nodes.We describe the implementation of a prototype system, which demonstrates the proposed RESTful approach to collect sensing data from a WSN. A performance evaluation is presented to illustrate the simplicity and efficiency of our proposed scheme

    IPv6 Network Mobility

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    Network Authentication, Authorization, and Accounting has been used since before the days of the Internet as we know it today. Authentication asks the question, “Who or what are you?” Authorization asks, “What are you allowed to do?” And fi nally, accounting wants to know, “What did you do?” These fundamental security building blocks are being used in expanded ways today. The fi rst part of this two-part series focused on the overall concepts of AAA, the elements involved in AAA communications, and highlevel approaches to achieving specifi c AAA goals. It was published in IPJ Volume 10, No. 1[0]. This second part of the series discusses the protocols involved, specifi c applications of AAA, and considerations for the future of AAA

    The economics of Information Technologies Standards &

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    This research investigates the problem of Information Technologies Standards or Recommendations from an economical point of view. In our competitive economy, most enterprises adopted standardization’s processes, following recommendations of specialized Organisations such as ISO (International Organisation for Standardization), W3C (World Wide Web Consortium) and ISOC (Internet Society) in order to reassure their customers. But with the development of new and open internet standards, different enterprises from the same sector fields, decided to develop their own IT standards for their activities. So we will hypothesis that the development of a professional IT standard required a network of enterprises but also a financial support, a particular organizational form and a precise activity to describe. In order to demonstrate this hypothesis and understand how professional organise themselves for developing and financing IT standards, we will take the Financial IT Standards as an example. So after a short and general presentation of IT Standards for the financial market, based on XML technologies, we will describe how professional IT standards could be created (nearly 10 professional norms or recommendations appear in the beginning of this century). We will see why these standards are developed outside the classical circles of standardisation organisations, and what could be the “key factors of success” for the best IT standards in Finance. We will use a descriptive and analytical method, in order to evaluate the financial support and to understand these actors’ strategies and the various economical models described behind. Then, we will understand why and how these standards have emerged and been developed. We will conclude this paper with a prospective view on future development of standards and recommendations.information technologies, financial standards, development of standards, evaluation of the economical costs of standards

    Systematizing Decentralization and Privacy: Lessons from 15 Years of Research and Deployments

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    Decentralized systems are a subset of distributed systems where multiple authorities control different components and no authority is fully trusted by all. This implies that any component in a decentralized system is potentially adversarial. We revise fifteen years of research on decentralization and privacy, and provide an overview of key systems, as well as key insights for designers of future systems. We show that decentralized designs can enhance privacy, integrity, and availability but also require careful trade-offs in terms of system complexity, properties provided, and degree of decentralization. These trade-offs need to be understood and navigated by designers. We argue that a combination of insights from cryptography, distributed systems, and mechanism design, aligned with the development of adequate incentives, are necessary to build scalable and successful privacy-preserving decentralized systems

    Native Advertising and Disclosure

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    This paper reviews the growing combination of advertising and editorial content in the converged paid media form of native advertisements. Because native advertisements have the potential to negatively impact the credibility of traditional news organizations by misleading consumers through hidden persuasion attempts, this text reviews native advertisements in five prominent online newspapers for disclosure and source credibility. Through a content analysis of 130 online newspaper native ads, this paper reviews disclosure according to FTC guidelines for native advertising proximity and placement, prominence, reputation, and language. In addition, this text reviews source credibility by attribution and source status: executives, professionals, public relations personnel, workers, celebrities, organizations, and students. This paper adds to research by its application of Agenda-Setting Theory in its sorting of native ads by their newspaper category and subject matter to determine which newspaper sections are utilizing native ads most frequently and ultimately driving the editorial agenda

    Interactive food and beverage marketing: targeting children and youth in the digital age

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    The proliferation of media in children\u27s lives has created a new \u27marketing ecosystem\u27 that encompasses cell phones, mobile music devices, instant messaging, videogames, and virtual, three-dimensional worlds. These new marketing practices are fundamentally transforming how food and beverage companies do business with young people in the twenty-first century. Today, U.S. children are confronting myriad diseases associated with excessive weight gain and poor nutrition. Type 2 diabetes, a serious medical condition previously found only in adults, has become common in children and adolescents. Government agencies and public health professionals have become increasingly concerned over the role of advertising in promoting \u27high-calorie, low-nutrient\u27 products to young people. Most of the policy debate has focused on TV commercials targeted at young children. However, marketing now extends far beyond the confines of television and even the Internet, into an expanding and ubiquitous digital media culture.&nbsp
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