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Eye Tracking Support for Visual Analytics Systems
Visual analytics (VA) research provides helpful solutions for interactive visual data analysis when exploring large and complex datasets. Due to recent advances in eye tracking technology, promising opportunities arise to extend these traditional VA approaches. Therefore, we discuss foundations for eye tracking support in VA systems. We first review and discuss the structure and range of typical VA systems. Based on a widely used VA model, we present five comprehensive examples that cover a wide range of usage scenarios. Then, we demonstrate that the VA model can be used to systematically explore how concrete VA systems could be extended with eye tracking, to create supportive and adaptive analytics systems. This allows us to identify general research and application opportunities, and classify them into research themes. In a call for action, we map the road for future research to broaden the use of eye tracking and advance visual analytics
Personalized Market Basket Prediction with Temporal Annotated Recurring Sequences
Nowadays, a hot challenge for supermarket chains is to offer personalized services to their customers. Market basket prediction, i.e., supplying the customer a shopping list for the next purchase according to her current needs, is one of these services. Current approaches are not capable of capturing at the same time the different factors influencing the customer's decision process: co-occurrence, sequentuality, periodicity and recurrency of the purchased items. To this aim, we define a pattern Temporal Annotated Recurring Sequence (TARS) able to capture simultaneously and adaptively all these factors. We define the method to extract TARS and develop a predictor for next basket named TBP (TARS Based Predictor) that, on top of TARS, is able to understand the level of the customer's stocks and recommend the set of most necessary items. By adopting the TBP the supermarket chains could crop tailored suggestions for each individual customer which in turn could effectively speed up their shopping sessions. A deep experimentation shows that TARS are able to explain the customer purchase behavior, and that TBP outperforms the state-of-the-art competitors
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