Effective Marketing Strategies to Reach Mobile Users

Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers\u27s diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews and a review of the marketing plan documents were thematically analyzed and methodically triangulated. There were 11 themes that emerged from the interviews and marketing plan document review. The results indicated that mobile marketing managers could focus their efforts on 3 of the 11 themes to reach mobile users. The 3 primary themes included getting close to their customers to learn about customers\u27 preferences, gathering and using big data in an intelligent way, and tailoring experiences by sending messages and offers at times when users are most likely to transact. Results from this study may foster positive social change by increasing profits within the organization as a result of more effective mobile device marketing strategies. The profits retailers generate through effective mobile device marketing strategies could allow them to provide additional community support through charitable donations and provide additional support through the creation of new positions within the community

Data and the city – accessibility and openness. a cybersalon paper on open data

This paper showcases examples of bottom–up open data and smart city applications and identifies lessons for future such efforts. Examples include Changify, a neighbourhood-based platform for residents, businesses, and companies; Open Sensors, which provides APIs to help businesses, startups, and individuals develop applications for the Internet of Things; and Cybersalon’s Hackney Treasures. a location-based mobile app that uses Wikipedia entries geolocated in Hackney borough to map notable local residents. Other experiments with sensors and open data by Cybersalon members include Ilze Black and Nanda Khaorapapong's The Breather, a "breathing" balloon that uses high-end, sophisticated sensors to make air quality visible; and James Moulding's AirPublic, which measures pollution levels. Based on Cybersalon's experience to date, getting data to the people is difficult, circuitous, and slow, requiring an intricate process of leadership, public relations, and perseverance. Although there are myriad tools and initiatives, there is no one solution for the actual transfer of that data

WSN based sensing model for smart crowd movement with identification: a conceptual model

With the advancement of IT and increase in world population rate, Crowd Management (CM) has become a subject undergoing intense study among researchers. Technology provides fast and easily available means of transport and, up-to-date information access to the people that causes crowd at public places. This imposes a big challenge for crowd safety and security at public places such as airports, railway stations and check points. For example, the crowd of pilgrims during Hajj and Ummrah while crossing the borders of Makkah, Kingdom of Saudi Arabia. To minimize the risk of such crowd safety and security identification and verification of people is necessary which causes unwanted increment in processing time. It is observed that managing crowd during specific time period (Hajj and Ummrah) with identification and verification is a challenge. At present, many advanced technologies such as Internet of Things (IoT) are being used to solve the crowed management problem with minimal processing time. In this paper, we have presented a Wireless Sensor Network (WSN) based conceptual model for smart crowd movement with minimal processing time for people identification. This handles the crowd by forming groups and provides proactive support to handle them in organized manner. As a result, crowd can be managed to move safely from one place to another with group identification. The group identification minimizes the processing time and move the crowd in smart way

Marketing in the Digital Environment

The textbook contains provisions that reveal the main points of marketing in the digital environment and the basic tools necessary for a marketer to successfully implement a variety of projects on the Internet. In particular, the types of Internet business, business models and characteristics of creating a business in the Internet environment, Internet marketing, development and promotion of web resources. It provides analysis of the practical aspects that illustrate the theoretical positions of marketing in the digital environment. The publication contains a series of practical exercises, cases and tests to assess the level of knowledge. It is recommended for students of economics and specialities in the field of Internet business, marketers, teachers, graduate students, as well as a wide range of readers interested in marketing in the digital environment

Voyages Between France and Ireland: Culture, Tourism and Sport

The voyage – the quest, the odyssey, the expedition – is one of the driving forces of civilisation. From ancient times to the present day, human beings have travelled through necessity (wars, persecutions, economic and political pressures), by vocation (religious and humanitarian) and for pleasure (tourism, culture and sport). A voyage intensifies our perception of self, leading us to define and redefine our identity in the liminal space where we are confronted with the Other. This often leads to a change of perspective in our attitudes to culture, identity and politics. The sea is an important feature of the geography of both Ireland and France, so it is perhaps unsurprising that voyages occupy such an important place in the history of both countries. This volume explores aspects of French and Irish society, past and present, through the prism of the voyage. The contributors focus on a wide range of topics, including cultural tourism, literature, gastronomy and sport, in order to trace the ebb and flow of the exchanges between these two countries and their continued influence on one anotherhttps://arrow.tudublin.ie/afisbo/1003/thumbnail.jp

Managing Risk and Information Security: Protect to Enable (Second Edition)

Computer scienc

Semantic discovery and reuse of business process patterns

Patterns currently play an important role in modern information systems (IS) development and their use has mainly been restricted to the design and implementation phases of the development lifecycle. Given the increasing significance of business modelling in IS development, patterns have the potential of providing a viable solution for promoting reusability of recurrent generalized models in the very early stages of development. As a statement of research-in-progress this paper focuses on business process patterns and proposes an initial methodological framework for the discovery and reuse of business process patterns within the IS development lifecycle. The framework borrows ideas from the domain engineering literature and proposes the use of semantics to drive both the discovery of patterns as well as their reuse