Personalizing Recommendation in Micro-blog Social Networks and E-Commerce

Ph.DDOCTOR OF PHILOSOPH

Enhancing Mobile App User Understanding and Marketing with Heterogeneous Crowdsourced Data: A Review

© 2013 IEEE. The mobile app market has been surging in recent years. It has some key differentiating characteristics which make it different from traditional markets. To enhance mobile app development and marketing, it is important to study the key research challenges such as app user profiling, usage pattern understanding, popularity prediction, requirement and feedback mining, and so on. This paper reviews CrowdApp, a research field that leverages heterogeneous crowdsourced data for mobile app user understanding and marketing. We first characterize the opportunities of the CrowdApp, and then present the key research challenges and state-of-the-art techniques to deal with these challenges. We further discuss the open issues and future trends of the CrowdApp. Finally, an evolvable app ecosystem architecture based on heterogeneous crowdsourced data is presented

Advances in knowledge discovery and data mining Part II

19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part II</p

Profiling Users and Knowledge Graphs on the Web

Profiling refers to the process of collecting useful information or patterns about something. Due to the growth of the web, profiling methods play an important role in different applications such as recommender systems. In this thesis, we first demonstrate how knowledge graphs (KGs) enhance profiling methods. KGs are databases for entities and their relations. Since KGs have been developed with the objective of information discovery, we assume that they can assist profiling methods. To this end, we develop a novel profiling method using KGs called Hierarchical Concept Frequency-Inverse Document Frequency (HCF-IDF), which combines the strength of traditional term weighting method and semantics in a KG. HCF-IDF represents documents as a set of entities and their weights. We apply HCF-IDF to two applications that recommends researchers and scientific publications. Both applications show HCF-IDF captures topics of documents. As key result, the method can make competitive recommendations based on only the titles of scientific publications, because it reveals relevant entities using the structure of KGs. While the KGs assist profiling methods, we present how profiling methods can improve the KGs. We show two methods that enhance the integrity of KGs. The first method is a crawling strategy that keeps local copies of KGs up-to-date. We profile the dynamics of KGs using a linear regression model. The experiment shows that our novel crawling strategy based on the linear regression model performs better than the state of the art. The second method is a change verification method for KGs. The method classifies each incoming change into a correct or incorrect one to mitigate administrators who check the validity of a change. We profile how topological features influence on the dynamics of a KG. The experiment demonstrates that the novel method using the topological features can improve change verification. Therefore, profiling the dynamics contribute to the integrity of KGs

Mining and Analyzing the Academic Network

Social Network research has attracted the interests of many researchers, not only in analyzing the online social networking applications, such as Facebook and Twitter, but also in providing comprehensive services in scientific research domain. We define an Academic Network as a social network which integrates scientific factors, such as authors, papers, affiliations, publishing venues, and their relationships, such as co-authorship among authors and citations among papers. By mining and analyzing the academic network, we can provide users comprehensive services as searching for research experts, published papers, conferences, as well as detecting research communities or the evolutions hot research topics. We can also provide recommendations to users on with whom to collaborate, whom to cite and where to submit.In this dissertation, we investigate two main tasks that have fundamental applications in the academic network research. In the first, we address the problem of expertise retrieval, also known as expert finding or ranking, in which we identify and return a ranked list of researchers, based upon their estimated expertise or reputation, to user-specified queries. In the second, we address the problem of research action recommendation (prediction), specifically, the tasks of publishing venue recommendation, citation recommendation and coauthor recommendation. For both tasks, to effectively mine and integrate heterogeneous information and therefore develop well-functioning ranking or recommender systems is our principal goal. For the task of expertise retrieval, we first proposed or applied three modified versions of PageRank-like algorithms into citation network analysis; we then proposed an enhanced author-topic model by simultaneously modeling citation and publishing venue information; we finally incorporated the pair-wise learning-to-rank algorithm into traditional topic modeling process, and further improved the model by integrating groups of author-specific features. For the task of research action recommendation, we first proposed an improved neighborhood-based collaborative filtering approach for publishing venue recommendation; we then applied our proposed enhanced author-topic model and demonstrated its effectiveness in both cited author prediction and publishing venue prediction; finally we proposed an extended latent factor model that can jointly model several relations in an academic environment in a unified way and verified its performance in four recommendation tasks: the recommendation on author-co-authorship, author-paper citation, paper-paper citation and paper-venue submission. Extensive experiments conducted on large-scale real-world data sets demonstrated the superiority of our proposed models over other existing state-of-the-art methods

Understanding and Mitigating Multi-sided Exposure Bias in Recommender Systems

Fairness is a critical system-level objective in recommender systems that has been the subject of extensive recent research. It is especially important in multi-sided recommendation platforms where it may be crucial to optimize utilities not just for the end user, but also for other actors such as item sellers or producers who desire a fair representation of their items. Existing solutions do not properly address various aspects of multi-sided fairness in recommendations as they may either solely have one-sided view (i.e. improving the fairness only for one side), or do not appropriately measure the fairness for each actor involved in the system. In this thesis, I aim at first investigating the impact of unfair recommendations on the system and how these unfair recommendations can negatively affect major actors in the system. Then, I seek to propose solutions to tackle the unfairness of recommendations. I propose a rating transformation technique that works as a pre-processing step before building the recommendation model to alleviate the inherent popularity bias in the input data and consequently to mitigate the exposure unfairness for items and suppliers in the recommendation lists. Also, as another solution, I propose a general graph-based solution that works as a post-processing approach after recommendation generation for mitigating the multi-sided exposure bias in the recommendation results. For evaluation, I introduce several metrics for measuring the exposure fairness for items and suppliers, and show that these metrics better capture the fairness properties in the recommendation results. I perform extensive experiments to evaluate the effectiveness of the proposed solutions. The experiments on different publicly-available datasets and comparison with various baselines confirm the superiority of the proposed solutions in improving the exposure fairness for items and suppliers.Comment: Doctoral thesi