Combined Digital Nudging to Leverage Public Transportation Use

The urgency of global climate change is becoming increasingly evident, but current mobility patterns in developed countries continue to cause severe environmental damage. Therefore, developed countries need to change their mobility patterns fundamentally, such as modal changes to public transportation instead of private car use. Digital nudging in IT-enabled mobility applications is a novel and promising way to influence modal changes to public transportation. In this study, we conduct an online experiment with 183 participants in which they are being nudged toward public transportation trip options. Our results show that combining two different digital nudges significantly affects the choice of public transportation options. By contrast, single nudges do not lead to significant changes in the choice of public transportation trips. With our findings, we contribute to the research stream of digital nudging and the transportation literature and provide insights for practice to address the adverse effects of current mobility patterns

Green Nudges: How to Induce Pro-Environmental Behavior Using Technology

To avoid the detrimental consequences of global warming, digital nudges were recognized as effective means to steer individual behavior toward sustainability. We investigated the applications, contexts, and outcomes of green digital nudges by conducting a systematic literature review of 64 nudge interventions. We found six distinct types of nudges—priming, goal-setting, default, feedback, social reference, and framing—and 18 sustainable target behaviors (e.g., energy conservation). To explain how behavior changes through green nudges, we clustered the identified target behaviors into three behavior change outcomes: (i) altering an existing behavior, (ii) reinforcing an existing behavior, and (iii) forming a new behavior. Based on our findings, we propose guidance for researchers, practitioners, and policymakers who seek to design choice architectures that facilitate pro-environmental behavior

Using Learning Analytics to Devise Interactive Personalised Nudges for Active Video Watching

Videos can be a powerful medium for acquiring soft skills, where learning requires contextualisation in personal experience and ability to see different perspectives. However, to learn effectively while watching videos, students need to actively engage with video content. We implemented interactive notetaking during video watching in an active video watching system (AVW) as a means to encourage engagement. This paper proposes a systematic approach to utilise learning analytics for the introduction of adaptive intervention - a choice architecture for personalised nudges in the AVW to extend learning. A user study was conducted and used as an illustration. By characterising clusters derived from user profiles, we identify different styles of engagement, such as parochial learning, habitual video watching, and self-regulated learning (which is the target ideal behaviour). To find opportunities for interventions, interaction traces in the AVW were used to identify video intervals with high user interest and relevant behaviour patterns that indicate when nudges may be triggered. A prediction model was developed to identify comments that are likely to have high social value, and can be used as examples in nudges. A framework for interactive personalised nudges was then conceptualised for the case study

Motivational techniques that aid drivers to choose unselfish routes

指導教員：角　

Smart Sustainable Mobility: Analytics and Algorithms for Next-Generation Mobility Systems

To this date, mobility ecosystems around the world operate on an uncoordinated, inefficient and unsustainable basis. Yet, many technology-enabled solutions that have the potential to remedy these societal negatives are already at our disposal or just around the corner. Innovations in vehicle technology, IoT devices, mobile connectivity and AI-powered information systems are expected to bring about a mobility system that is connected, autonomous, shared and electric (CASE). In order to fully leverage the sustainability opportunities afforded by CASE, system-level coordination and management approaches are needed. This Thesis sets out an agenda for Information Systems research to shape the future of CASE mobility through data, analytics and algorithms (Chapter 1). Drawing on causal inference, (spatial) machine learning, mathematical programming and reinforcement learning, three concrete contributions toward this agenda are developed. Chapter 2 demonstrates the potential of pervasive and inexpensive sensor technology for policy analysis. Connected sensing devices have significantly reduced the cost and complexity of acquiring high-resolution, high-frequency data in the physical world. This affords researchers the opportunity to track temporal and spatial patterns of offline phenomena. Drawing on a case from the bikesharing sector, we demonstrate how geo-tagged IoT data streams can be used for tracing out highly localized causal effects of large-scale mobility policy interventions while offering actionable insights for policy makers and practitioners. Chapter 3 sets out a solution approach to a novel decision problem faced by operators of shared mobility fleets: allocating vehicle inventory optimally across a network when competition is present. The proposed three-stage model combines real-time data analytics, machine learning and mixed integer non-linear programming into an integrated framework. It provides operational decision support for fleet managers in contested shared mobility markets by generating optimal vehicle re-positioning schedules in real time. Chapter 4 proposes a method for leveraging data-driven digital twin (DT) frameworks for large multi-stage stochastic design problems. Such problem classes are notoriously difficult to solve with traditional stochastic optimization. Drawing on the case of Electric Vehicle Charging Hubs (EVCHs), we show how high-fidelity, data-driven DT simulation environments fused with reinforcement learning (DT-RL) can achieve (close-to) arbitrary scalability and high modeling flexibility. In benchmark experiments we demonstrate that DT-RL-derived designs result in superior cost and service-level performance under real-world operating conditions

Algorithmic business and EU law on fair trading

This thesis studies how commercial practice is developing with artificial intelligence (AI) technologies and discusses some normative concepts in EU consumer law. The author analyses the phenomenon of 'algorithmic business', which defines the increasing use of data-driven AI in marketing organisations for the optimisation of a range of consumer-related tasks. The phenomenon is orienting business-consumer relations towards some general trends that influence power and behaviors of consumers. These developments are not taking place in a legal vacuum, but against the background of a normative system aimed at maintaining fairness and balance in market transactions. The author assesses current developments in commercial practices in the context of EU consumer law, which is specifically aimed at regulating commercial practices. The analysis is critical by design and without neglecting concrete practices tries to look at the big picture. The thesis consists of nine chapters divided in three thematic parts. The first part discusses the deployment of AI in marketing organisations, a brief history, the technical foundations, and their modes of integration in business organisations. In the second part, a selected number of socio-technical developments in commercial practice are analysed. The following are addressed: the monitoring and analysis of consumers’ behaviour based on data; the personalisation of commercial offers and customer experience; the use of information on consumers’ psychology and emotions, the mediation through marketing conversational applications. The third part assesses these developments in the context of EU consumer law and of the broader policy debate concerning consumer protection in the algorithmic society. In particular, two normative concepts underlying the EU fairness standard are analysed: manipulation, as a substantive regulatory standard that limits commercial behaviours in order to protect consumers’ informed and free choices and vulnerability, as a concept of social policy that portrays people who are more exposed to marketing practices

Metaverse. Old urban issues in new virtual cities

Recent years have seen the arise of some early attempts to build virtual cities, utopias or affective dystopias in an embodied Internet, which in some respects appear to be the ultimate expression of the neoliberal city paradigma (even if virtual). Although there is an extensive disciplinary literature on the relationship between planning and virtual or augmented reality linked mainly to the gaming industry, this often avoids design and value issues. The observation of some of these early experiences - Decentraland, Minecraft, Liberland Metaverse, to name a few - poses important questions and problems that are gradually becoming inescapable for designers and urban planners, and allows us to make some partial considerations on the risks and potentialities of these early virtual cities

Optimising Emotions, Incubating Falsehoods: How to Protect the Global Civic Body from Disinformation and Misinformation

This open access book deconstructs the core features of online misinformation and disinformation. It finds that the optimisation of emotions for commercial and political gain is a primary cause of false information online. The chapters distil societal harms, evaluate solutions, and consider what must be done to strengthen societies as new biometric forms of emotion profiling emerge. Based on a rich, empirical, and interdisciplinary literature that examines multiple countries, the book will be of interest to scholars and students of Communications, Journalism, Politics, Sociology, Science and Technology Studies, and Information Science, as well as global and local policymakers and ordinary citizens interested in how to prevent the spread of false information worldwide, both now and in the future

Optimising Emotions, Incubating Falsehoods

This open access book deconstructs the core features of online misinformation and disinformation. It finds that the optimisation of emotions for commercial and political gain is a primary cause of false information online. The chapters distil societal harms, evaluate solutions, and consider what must be done to strengthen societies as new biometric forms of emotion profiling emerge. Based on a rich, empirical, and interdisciplinary literature that examines multiple countries, the book will be of interest to scholars and students of Communications, Journalism, Politics, Sociology, Science and Technology Studies, and Information Science, as well as global and local policymakers and ordinary citizens interested in how to prevent the spread of false information worldwide, both now and in the future