The influence of national culture on the attitude towards mobile recommender systems

This is the post-print version of the final paper published in Technological Forecasting and Social Change. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2013 Elsevier B.V.This study aimed to identify factors that influence user attitudes towards mobile recommender systems and to examine how these factors interact with cultural values to affect attitudes towards this technology. Based on the theory of reasoned action, belief factors for mobile recommender systems are identified in three dimensions: functional, contextual, and social. Hypotheses explaining different impacts of cultural values on the factors affecting attitudes were also proposed. The research model was tested based on data collected in China, South Korea, and the United Kingdom. Findings indicate that functional and social factors have significant impacts on user attitudes towards mobile recommender systems. The relationships between belief factors and attitudes are moderated by two cultural values: collectivism and uncertainty avoidance. The theoretical and practical implications of applying theory of reasoned action and innovation diffusion theory to explain the adoption of new technologies in societies with different cultures are also discussed.National Research Foundation of Korea Grant funded by the Korean governmen

Towards Psychometrics-based Friend Recommendations in Social Networking Services

Two of the defining elements of Social Networking Services are the social profile, containing information about the user, and the social graph, containing information about the connections between users. Social Networking Services are used to connect to known people as well as to discover new contacts. Current friend recommendation mechanisms typically utilize the social graph. In this paper, we argue that psychometrics, the field of measuring personality traits, can help make meaningful friend recommendations based on an extended social profile containing collected smartphone sensor data. This will support the development of highly distributed Social Networking Services without central knowledge of the social graph.Comment: Accepted for publication at the 2017 International Conference on AI & Mobile Services (IEEE AIMS

A personalized and context-aware news offer for mobile devices

For classical domains, such as movies, recommender systems have proven their usefulness. But recommending news is more challenging due to the short life span of news content and the demand for up-to-date recommendations. This paper presents a news recommendation service with a content-based algorithm that uses features of a search engine for content processing and indexing, and a collaborative filtering algorithm for serendipity. The extension towards a context-aware algorithm is made to assess the information value of context in a mobile environment through a user study. Analyzing interaction behavior and feedback of users on three recommendation approaches shows that interaction with the content is crucial input for user modeling. Context-aware recommendations using time and device type as context data outperform traditional recommendations with an accuracy gain dependent on the contextual situation. These findings demonstrate that the user experience of news services can be improved by a personalized context-aware news offer

Big Data Ethics in Research

The main problems faced by scientists in working with Big Data sets, highlighting the main ethical issues, taking into account the legislation of the European Union. After a brief Introduction to Big Data, the Technology section presents specific research applications. There is an approach to the main philosophical issues in Philosophical Aspects, and Legal Aspects with specific ethical issues in the EU Regulation on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (Data Protection Directive - General Data Protection Regulation, "GDPR"). The Ethics Issues section details the specific aspects of Big Data. After a brief section of Big Data Research, I finalize my work with the presentation of Conclusions on research ethics in working with Big Data. CONTENTS: Abstract 1. Introduction - 1.1 Definitions - 1.2 Big Data dimensions 2. Technology - 2.1 Applications - - 2.1.1 In research 3. Philosophical aspects 4. Legal aspects - 4.1 GDPR - - Stages of processing of personal data - - Principles of data processing - - Privacy policy and transparency - - Purposes of data processing - - Design and implicit confidentiality - - The (legal) paradox of Big Data 5. Ethical issues - Ethics in research - Awareness - Consent - Control - Transparency - Trust - Ownership - Surveillance and security - Digital identity - Tailored reality - De-identification - Digital inequality - Privacy 6. Big Data research Conclusions Bibliography DOI: 10.13140/RG.2.2.11054.4640

Recommendations based on social links

The goal of this chapter is to give an overview of recent works on the development of social link-based recommender systems and to offer insights on related issues, as well as future directions for research. Among several kinds of social recommendations, this chapter focuses on recommendations, which are based on users’ self-defined (i.e., explicit) social links and suggest items, rather than people of interest. The chapter starts by reviewing the needs for social link-based recommendations and studies that explain the viability of social networks as useful information sources. Following that, the core part of the chapter dissects and examines modern research on social link-based recommendations along several dimensions. It concludes with a discussion of several important issues and future directions for social link-based recommendation research

Controllability of Social Networks and the Strategic Use of Random Information

This work is aimed at studying realistic social control strategies for social networks based on the introduction of random information into the state of selected driver agents. Deliberately exposing selected agents to random information is a technique already experimented in recommender systems or search engines, and represents one of the few options for influencing the behavior of a social context that could be accepted as ethical, could be fully disclosed to members, and does not involve the use of force or of deception. Our research is based on a model of knowledge diffusion applied to a time-varying adaptive network, and considers two well-known strategies for influencing social contexts. One is the selection of few influencers for manipulating their actions in order to drive the whole network to a certain behavior; the other, instead, drives the network behavior acting on the state of a large subset of ordinary, scarcely influencing users. The two approaches have been studied in terms of network and diffusion effects. The network effect is analyzed through the changes induced on network average degree and clustering coefficient, while the diffusion effect is based on two ad-hoc metrics defined to measure the degree of knowledge diffusion and skill level, as well as the polarization of agent interests. The results, obtained through simulations on synthetic networks, show a rich dynamics and strong effects on the communication structure and on the distribution of knowledge and skills, supporting our hypothesis that the strategic use of random information could represent a realistic approach to social network controllability, and that with both strategies, in principle, the control effect could be remarkable

Exploring adolescents' experiences with personalized content on social media: A qualitative study

This work-in-progress paper examines adolescents’ experiences with personalized content on social media and how it influences them. Through group interviews with Norwegian students aged 15 to 19 years, we investigated their awareness, comprehension, and emotions towards targeted and personalized content. The sample consisted of 48 participants (20 males and 28 females). The preliminary analysis uncovered three themes: 1) Encounters, awareness, and comprehension, 2) Emotions, and 3) Increasing use and appreciation.publishedVersio