Recommendation Subgraphs for Web Discovery

Recommendations are central to the utility of many websites including YouTube, Quora as well as popular e-commerce stores. Such sites typically contain a set of recommendations on every product page that enables visitors to easily navigate the website. Choosing an appropriate set of recommendations at each page is one of the key features of backend engines that have been deployed at several e-commerce sites. Specifically at BloomReach, an engine consisting of several independent components analyzes and optimizes its clients' websites. This paper focuses on the structure optimizer component which improves the website navigation experience that enables the discovery of novel content. We begin by formalizing the concept of recommendations used for discovery. We formulate this as a natural graph optimization problem which in its simplest case, reduces to a bipartite matching problem. In practice, solving these matching problems requires superlinear time and is not scalable. Also, implementing simple algorithms is critical in practice because they are significantly easier to maintain in production. This motivated us to analyze three methods for solving the problem in increasing order of sophistication: a sampling algorithm, a greedy algorithm and a more involved partitioning based algorithm. We first theoretically analyze the performance of these three methods on random graph models characterizing when each method will yield a solution of sufficient quality and the parameter ranges when more sophistication is needed. We complement this by providing an empirical analysis of these algorithms on simulated and real-world production data. Our results confirm that it is not always necessary to implement complicated algorithms in the real-world and that very good practical results can be obtained by using heuristics that are backed by the confidence of concrete theoretical guarantees

Local Ranking Problem on the BrowseGraph

The "Local Ranking Problem" (LRP) is related to the computation of a centrality-like rank on a local graph, where the scores of the nodes could significantly differ from the ones computed on the global graph. Previous work has studied LRP on the hyperlink graph but never on the BrowseGraph, namely a graph where nodes are webpages and edges are browsing transitions. Recently, this graph has received more and more attention in many different tasks such as ranking, prediction and recommendation. However, a web-server has only the browsing traffic performed on its pages (local BrowseGraph) and, as a consequence, the local computation can lead to estimation errors, which hinders the increasing number of applications in the state of the art. Also, although the divergence between the local and global ranks has been measured, the possibility of estimating such divergence using only local knowledge has been mainly overlooked. These aspects are of great interest for online service providers who want to: (i) gauge their ability to correctly assess the importance of their resources only based on their local knowledge, and (ii) take into account real user browsing fluxes that better capture the actual user interest than the static hyperlink network. We study the LRP problem on a BrowseGraph from a large news provider, considering as subgraphs the aggregations of browsing traces of users coming from different domains. We show that the distance between rankings can be accurately predicted based only on structural information of the local graph, being able to achieve an average rank correlation as high as 0.8

An introduction to Graph Data Management

A graph database is a database where the data structures for the schema and/or instances are modeled as a (labeled)(directed) graph or generalizations of it, and where querying is expressed by graph-oriented operations and type constructors. In this article we present the basic notions of graph databases, give an historical overview of its main development, and study the main current systems that implement them