Recognizing Multiple Billboard Advertisements in Videos

Abstract. The sponsors for events such as motor sports can install bill-board advertisements at event sites in return for investments. Checking how ads appear in a broadcast is important to confirm the effectiveness of investments and recognizing ads in videos is required to make the check automatic. This paper presents a method for recognizing multi-ple ads. After obtaining point correspondences between a model image and a scene image using local invariants features, we separate the point correspondences of an instance of an ad by calculating a homography using RANSAC. To make the use of RANSAC feasible, we develop two techniques. First, we use the ratio of distances of descriptors to reject outliers and introduce a novel scheme to set a threshold for the ratio of distances. Second, we incorporate an evaluation on appearances of ads into RANSAC to reject the homographies corresponding to appearances of ads which are never observed in actual scenes. The detail of a recog-nition algorithm based on these techniques is shown. We conclude with experiments that demonstrate recognition of multiple ads in videos.

Youth identity formation and contemporary alcohol marketing

This paper considers linkages between contemporary marketing theory and practice, and emerging conceptualizations of identity, to discuss implications for public health concerns over alcohol use among young people. Particular attention is paid to the theorizing of consumption as a component of youth identities and the ways in which developments of marketing praxis orients to such schemata. The authors’ analyses of exemplars of marketing materials in use in Aotearoa New Zealand, drawn from their research archive, emphasize the sophistication and power of such forms of marketing.They argue that public health policy and practice must respond to the interweaving of marketing and the self-making practices of young people to counter this complex threat to the health and well-being of young people

The Inclusion of Media Literacy in the English Curriculum

Today, the digital world is ever changing. Teenagers all over the world are hypnotized by their tech-savvy devices. Their free time is spent on their smartwatches, cell phones, computers, or in front of their televisions and video games. When they arrive at school, they are expected to have the devices stored away and not have contact at all during the time they are at school. These students have lost their desire and passion for learning. The students need to have new and engaging ways to learn in the classroom, especially in English. Students have become disinterested in the teacher’s traditional ways of teaching literature. Educators need to be aware of this and adapt the 21st century skills of Media Literacy into the English curriculum in order to support success in the digital, modern, world. However, educators lack the knowledge about Media Literacy, where it should be implemented in the English curriculum and how to implement it in the classroom

One Direction and the Marketing Machine

This work centers on the British boy band One Direction and its fans. One Direction formed in 2010 on the X Factor and capitalized on several key external factors to become one of the biggest bands in the world. Though its target market of young women is undervalued in society, over the course of the twentieth century the young female demographic has grown in consumer power with the rise of mass media. One Direction utilizes the technological advances of social media to connect and create a strong emotional bond with fans within the framework of the band\u27s liminality. This thesis shows the influence of the band\u27s marketing campaigns through original research, and demonstrates the growth of agency within the One Direction fandom overtime. Through online social media platforms the fandom is an empowering and supportive place for young women, which results in the fandom\u27s focus shifting from the band onto the fandom community itself

Selling the beat, visualizing the rhythm : MTV, propaganda films, and convergent media in the 1980s

textIn the early 1980s, American media industries were changing at a rapid pace. New technologies and corporate structures influenced a new crop of media content indicative of an ever-diversifying mediascape. Influenced by this continuing evolution, the Warner-Amex corporation developed a platform to showcase a new kind of content form, music videos, that sought to mix the flow of radio broadcast with filmed popular music entertainment: MTV, music television. MTV stood as the go-to source for music videos in the United States and became a cultural touchstone in itself. The cable, recording, and advertising industries all had a hand in the channel's development and had to overcome the industrial tensions such an initiative would bring. How would profits be earned? Who produces what? And where will the money come from? Despite its successful premiere on August 1 1981, MTV still underwent a number of transformations, both industrially and culturally, to become the media giant it still is today. One result of this platform's rise in prominence was a need to produce content that would fit well on this new-look channel. Seeing this opportunity, a group of filmmakers formed Propaganda Films in 1986 in order to produce music videos and television advertisements for MTV and other broadcast platforms. These filmmakers, including Hollywood auteurs Steve Golin, Nigel Dick, Dominic Sena, and David Fincher, would have a profound influence on music videos and television advertisements, bringing a distinctive style and authorial vision to non-feature film Hollywood productions. My research details the formation of MTV, the founding of Propaganda Films, and the formal components of Propaganda’s music videos and television advertisements as a means to engage the convergent trends of American media industries during this period. Propaganda Films, a prolific and repeatedly well-regarded organization in the entertainment industry, has yet to have a comprehensive scholarly analysis of its involvement in American media history. My aim is to simultaneously detail a previously underrepresented historical case while providing an interdisciplinary means in which to engage various content forms that are an important component of our media-making cultures and traditions.Radio-Television-Fil

Advertisement billboard detection and geotagging system with inductive transfer learning in deep convolutional neural network

In this paper, we propose an approach to detect and geotag advertisement billboard in real-time condition. Our approach is using AlexNet’s Deep Convolutional Neural Network (DCNN) as a pre-trained neural network with 1000 categories for image classification. To improve the performance of the pre-trained neural network, we retrain the network by adding more advertisement billboard images using inductive transfer learning approach. Then, we fine-tuned the output layer into advertisement billboard related categories. Furthermore, the detected advertisement billboard images will be geotagged by inserting Exif metadata into the image file. Experimental results show that the approach achieves 92.7% training accuracy for advertisement billboard detection, while for overall testing results it will give 71,86% testing accuracy

Eat what you hear: Gustasonic discourses and the material culture of commercial sound recording

This article analyzes discursive linkages between acts of listening and eating within a combined multisensory regime that the authors label the gustasonic. Including both marketing discourses mobilized by the commercial music industry and representations of record consumption in popular media texts, gustasonic discourses have shaped forms and experiences of recorded sound culture from the gramophone era to the present. The authors examine three prominent modalities of gustasonic discourse: (1) discourses that position records as edible objects for physical ingestion; (2) discourses that preserve linkages between listening and eating but incorporate musical recordings into the packaging of other foodstuffs; and (3) discourses of gustasonic distinction that position the listener as someone with discriminating taste. While the gustasonic on one hand serves as an aid to consumerism, it can also cultivate a countervailing collecting impulse that resists music’s commodity status and inscribes sound recording within alternative systems of culture value

Does It Really Suck?: The Impact of Cutting-Edge Marketing Tactics on Internet Trademark Law and Gripe Site Domain Name Disputes

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Rap is easy, career is the hard part: analyzing success, longevity and failure within the framework of the hip-hop career

Conceptualizing and analyzing the hip-hop career and the role of success therein allows us to investigate the long-term shifts in the economic and cultural capitals associated with the genre, and can help us better understand how hip-hop has achieved enduring success and respect. As hip-hop musicians continue to prosper financially and achieve unprecedented levels of success and longevity in the industry, understandings of the hip-hop career have shifted. Hip-hop musicians attempt to translate their cultural capital into financial profit by leveraging their respective personas into marketable brands and lifestyles that act as non-musical, career extending strategies. The thesis investigates how the hip-hop music career commences, the activities and individuals required to nurture a career, and the criteria that ultimately determine success

BRAND INTEGRATION AND SPORTS SPONSORSHIP: BENEFITS AND PITFALLS

This essay is an overview of all the different ways for brands to integrate their message and identity with sports sponsorships. It also evaluates the current phenomenon of what sports sponsorship is in regards to today’s global marketing. This text will assess the relevancy that has allowed the different communication media to stay up to date with all the advancements in technology and how they apply to the sports marketing mix. Models of sponsorship and specific data research on consumerism will also be showcased to explain their influences on best marketing practices for brands to communicate through the sporting industry. Sports marketing and sponsorship would appear to work best when objectives are aligned to the overall marketing strategy, such as winning global recognition, boosting brand awareness, enhancing employee morale or increasing social media engagement. But these ‘softer’ ambitions set the scene for the ultimate goal for many organizations: increased sales (Fischer, 2014). More importantly we will look at examples and reasons why the association between sports marketing and sponsorship works and the times when it fails. The essay will evaluate the feel good factor of being associated with sports brands and some of the techniques used to maximize their image through sponsorship activities. Furthermore, this paper will gauge the benefits versus the pitfalls of engaging brands identities within the sporting industry. Many sponsorship agreements have resulted in high levels of success for the company; however quite a few have been associated with unfortunate public relations due to a fatal mistake made by an athlete or organization. Lastly, brand integration will be weighed in regards to the ultimate goal and mission of the company and how it affects the return on investment. This is the ultimate end for most profitable organizations; however measurement is not always simple. Nevertheless, however complicated, measurement is an effort to determine the added value that must be made. Without an adequate process of measuring effectiveness, companies struggle to realize the full potential of the sports sponsorship opportunity; ultimately, success will only be achieved if it can be measure (Fischer, 2014)