Realizing the Value of Mobile Services in the Exhibition Industry – The Verification of Limit-to-Value Framework

The MICE industry and the M-Commerce service recently become a popular issue since the mature internet environment. It will be a significant subject to realize the IT investment in the MICE industry. The study is to test and verify the Limits to Value for IT Investments framework [1] and to redefine and modify the constructs of model to examine the barriers of IT value, in the context of M-Commerce in the MICE industry. This reforming model can help us understand the critical value discounting factors and the impact about adoption and usage of the innovative IT in the marketplace

Realizing The Value Of Mobile Services —The Verification Of “Limit-To-Value ” Framework

The development of mobile services has become a popular issue for companies in a mature internet environment. To successfully implement mobile services, companies must be adequately involved in the unprecedented innovation activities. However, for companies to buy into the service, it is essential for them to perceive the value of the service and actually achieve that level of value. With this in mind, this research aims to explore the value of mobile service investment and related value barriers. We use the limit-to-value framework to examine the valuation and conversion process for mobile services in the context of the exhibition industry and focus on exhibitors in particular. Pre-usage and postusage data was collected through two-stage survey. This study can help us to understand the critical value-discounting factors and the valuation process for exhibitors as they consider adopting an

Realizing the value of mobile services —the verification of “limit-to-value” framework

The development of mobile services in the exhibition industry has become a popular issue in a mature internet environment. To successfully implement mobile services in the exhibition industry, exhibitors must be adequately involved in the unprecedented innovation activities. However, for exhibitors to buy into the service, it is essential for them to perceive the value of the service and actually achieve that level of value. With this in mind, this research aims to explore the value of mobile service investment and related value barriers from the perspective of exhibitors. We use the limit-to-value framework to examine the valuation process for mobile services in the context of the exhibition industry and focus on exhibitors in particular. This study can help us to understand the critical value-discounting factors and the valuation process for exhibitors as they consider adopting and using innovative mobile services in the exhibition industry