77,217 research outputs found
Automatic domain ontology extraction for context-sensitive opinion mining
Automated analysis of the sentiments presented in online consumer feedbacks can facilitate both organizationsâ business strategy development and individual consumersâ comparison shopping. Nevertheless, existing opinion mining methods either adopt a context-free sentiment classification approach or rely on a large number of manually annotated training examples to perform context sensitive sentiment classification. Guided by the design science research methodology, we illustrate the design, development, and evaluation of a novel fuzzy domain ontology based contextsensitive opinion mining system. Our novel ontology extraction mechanism underpinned by a variant of Kullback-Leibler divergence can automatically acquire contextual sentiment knowledge across various product domains to improve the sentiment analysis processes. Evaluated based on a benchmark dataset and real consumer reviews collected from Amazon.com, our system shows remarkable performance improvement over the context-free baseline
What attracts vehicle consumersâ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?
Purpose:
The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint.
Design/methodology/approach:
A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel NaĂŻve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint.
Findings:
The big data analytics argue that âcost-effectivenessâ characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior.
Research limitations/implications:
The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation.
Originality/value:
Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective
A study on text-score disagreement in online reviews
In this paper, we focus on online reviews and employ artificial intelligence
tools, taken from the cognitive computing field, to help understanding the
relationships between the textual part of the review and the assigned numerical
score. We move from the intuitions that 1) a set of textual reviews expressing
different sentiments may feature the same score (and vice-versa); and 2)
detecting and analyzing the mismatches between the review content and the
actual score may benefit both service providers and consumers, by highlighting
specific factors of satisfaction (and dissatisfaction) in texts.
To prove the intuitions, we adopt sentiment analysis techniques and we
concentrate on hotel reviews, to find polarity mismatches therein. In
particular, we first train a text classifier with a set of annotated hotel
reviews, taken from the Booking website. Then, we analyze a large dataset, with
around 160k hotel reviews collected from Tripadvisor, with the aim of detecting
a polarity mismatch, indicating if the textual content of the review is in
line, or not, with the associated score.
Using well established artificial intelligence techniques and analyzing in
depth the reviews featuring a mismatch between the text polarity and the score,
we find that -on a scale of five stars- those reviews ranked with middle scores
include a mixture of positive and negative aspects.
The approach proposed here, beside acting as a polarity detector, provides an
effective selection of reviews -on an initial very large dataset- that may
allow both consumers and providers to focus directly on the review subset
featuring a text/score disagreement, which conveniently convey to the user a
summary of positive and negative features of the review target.Comment: This is the accepted version of the paper. The final version will be
published in the Journal of Cognitive Computation, available at Springer via
http://dx.doi.org/10.1007/s12559-017-9496-
Using big data for customer centric marketing
This chapter deliberates on âbig dataâ and provides a short overview of business intelligence and emerging analytics. It underlines the importance of data for customer-centricity in marketing. This contribution contends that businesses ought to engage in marketing automation tools and apply them to create relevant, targeted customer experiences. Todayâs business increasingly rely on digital media and mobile technologies as on-demand, real-time marketing has become more personalised than ever. Therefore, companies and brands are striving to nurture fruitful and long lasting relationships with customers. In a nutshell, this chapter explains why companies should recognise the value of data analysis and mobile applications as tools that drive consumer insights and engagement. It suggests that a strategic approach to big data could drive consumer preferences and may also help to improve the organisational performance.peer-reviewe
YouTube AV 50K: An Annotated Corpus for Comments in Autonomous Vehicles
With one billion monthly viewers, and millions of users discussing and
sharing opinions, comments below YouTube videos are rich sources of data for
opinion mining and sentiment analysis. We introduce the YouTube AV 50K dataset,
a freely-available collections of more than 50,000 YouTube comments and
metadata below autonomous vehicle (AV)-related videos. We describe its creation
process, its content and data format, and discuss its possible usages.
Especially, we do a case study of the first self-driving car fatality to
evaluate the dataset, and show how we can use this dataset to better understand
public attitudes toward self-driving cars and public reactions to the accident.
Future developments of the dataset are also discussed.Comment: in Proceedings of the Thirteenth International Joint Symposium on
Artificial Intelligence and Natural Language Processing (iSAI-NLP 2018
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