Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online

Discovering learning processes using inductive miner: A case study with learning management systems (LMSs)

Resumen tomado de la publicaciónDescubriendo procesos de aprendizaje aplicando Inductive Miner: un estudio de caso en Learning Management Systems (LMSs). Antecedentes: en la minería de procesos con datos educativos se utilizan diferentes algoritmos para descubrir modelos, sobremanera el Alpha Miner, el Heuristic Miner y el Evolutionary Tree Miner. En este trabajo proponemos la implementación de un nuevo algoritmo en datos educativos, el denominado Inductive Miner. Método: hemos utilizado datos de interacción de 101 estudiantes universitarios en una asignatura de grado desarrollada en la plataforma Moodle 2.0. Una vez prepocesados se ha realizado la minería de procesos sobre 21.629 eventos para descubrir los modelos que generan los diferentes algoritmos y comparar sus medidas de ajuste, precisión, simplicidad y generalización. Resultados: en las pruebas realizadas en nuestro conjunto de datos el algoritmo Inductive Miner es el que obtiene mejores resultados, especialmente para el valor de ajuste, criterio de mayor relevancia en lo que respecta al descubrimiento de modelos. Además, cuando ponderamos con pesos las diferentes métricas seguimos obteniendo la mejor medida general con el Inductive Miner. Conclusiones: la implementación de Inductive Miner en datos educativos es una nueva aplicación que, además de obtener mejores resultados que otros algoritmos con nuestro conjunto de datos, proporciona modelos válidos e interpretables en términos educativos.Universidad de Oviedo. Biblioteca de Psicología; Plaza Feijoo, s/n.; 33003 Oviedo; Tel. +34985104146; Fax +34985104126; [email protected]

Data-driven design of intelligent wireless networks: an overview and tutorial

Data science or "data-driven research" is a research approach that uses real-life data to gain insight about the behavior of systems. It enables the analysis of small, simple as well as large and more complex systems in order to assess whether they function according to the intended design and as seen in simulation. Data science approaches have been successfully applied to analyze networked interactions in several research areas such as large-scale social networks, advanced business and healthcare processes. Wireless networks can exhibit unpredictable interactions between algorithms from multiple protocol layers, interactions between multiple devices, and hardware specific influences. These interactions can lead to a difference between real-world functioning and design time functioning. Data science methods can help to detect the actual behavior and possibly help to correct it. Data science is increasingly used in wireless research. To support data-driven research in wireless networks, this paper illustrates the step-by-step methodology that has to be applied to extract knowledge from raw data traces. To this end, the paper (i) clarifies when, why and how to use data science in wireless network research; (ii) provides a generic framework for applying data science in wireless networks; (iii) gives an overview of existing research papers that utilized data science approaches in wireless networks; (iv) illustrates the overall knowledge discovery process through an extensive example in which device types are identified based on their traffic patterns; (v) provides the reader the necessary datasets and scripts to go through the tutorial steps themselves

Distributed-based massive processing of activity logs for efficient user modeling in a Virtual Campus

This paper reports on a multi-fold approach for the building of user models based on the identification of navigation patterns in a virtual campus, allowing for adapting the campus’ usability to the actual learners’ needs, thus resulting in a great stimulation of the learning experience. However, user modeling in this context implies a constant processing and analysis of user interaction data during long-term learning activities, which produces huge amounts of valuable data stored typically in server log files. Due to the large or very large size of log files generated daily, the massive processing is a foremost step in extracting useful information. To this end, this work studies, first, the viability of processing large log data files of a real Virtual Campus using different distributed infrastructures. More precisely, we study the time performance of massive processing of daily log files implemented following the master-slave paradigm and evaluated using Cluster Computing and PlanetLab platforms. The study reveals the complexity and challenges of massive processing in the big data era, such as the need to carefully tune the log file processing in terms of chunk log data size to be processed at slave nodes as well as the bottleneck in processing in truly geographically distributed infrastructures due to the overhead caused by the communication time among the master and slave nodes. Then, an application of the massive processing approach resulting in log data processed and stored in a well-structured format is presented. We show how to extract knowledge from the log data analysis by using the WEKA framework for data mining purposes showing its usefulness to effectively build user models in terms of identifying interesting navigation patters of on-line learners. The study is motivated and conducted in the context of the actual data logs of the Virtual Campus of the Open University of Catalonia.Peer ReviewedPostprint (author's final draft