The effect of electronic word of mouth communication on purchase intention moderate by trust: a case online consumer of Bahawalpur Pakistan

The aim of this study is concerned with improving the previous research finding complete filling the research gaps and introducing the e-WOM on purchase intention and brand trust as a moderator between the e-WOM, and purchase intention an online user in Bahawalpur city Pakistan, therefore this study was a focus at linking the research gap of previous literature of past study based on individual awareness from the real-life experience. we collected data from the online user of the Bahawalpur Pakistan. In this study convenience sampling has been used to collect data and instruments of this study adopted from the previous study. The quantitative research methodology used to collect data, survey method was used to assemble data for this study, 300 questionnaire were distributed in Bahawalpur City due to the ease, reliability, and simplicity, effective recovery rate of 67% as a result 202 valid response was obtained for the effect of e-WOM on purchase intention and moderator analysis has been performed. Hypotheses of this research are analyzed by using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The result of this research is e-WOM significantly positive effect on purchase intention and moderator role of trust significantly affects the relationship between e-WOM, and purchase intention. The addition of brand trust in the model has contributed to the explanatory power, some studied was conduct on brand trust as a moderator and this study has contributed to the literature in this favor. significantly this study focused on current marketing research. Unlike past studies focused on western context, this study has extended the regional literature on e-WOM, and purchase intention to be intergrading in Bahawalpur Pakistan context. Lastly, future studies are recommended to examine the effect of trust in other countries allow for the comparison of the findings

Drowsiness Classification for Internal Driving Situation Awareness on Mobile Platform

the sleeping driver is potentially more likely to cause an accident than the person who speeds up since the driver is the victim of sleepiness. Automobile industry researchers, including manufacturers, seek to solve this issue with various technical solutions that can avoid such a situation. This paper proposes an implementation of a lightweight method to detect driver's sleepiness using facial landmarks and head pose estimation based on neural network methodologies on a mobile device. We try to improve the accurateness by using face images that the camera detects and passes to CNN to identify sleepiness. Firstly, applied a behavioral landmark's sleepiness detection process. Then, an integrated Head Pose Estimation technique will strengthen the system's reliability. The preliminary findings of the tests demonstrate that with real-time capability, more than 86% identification accuracy can be reached in several real-world scenarios for all classes, including with glasses, without glasses, and light-dark background. This work aims to classify drowsiness, warn, and inform drivers, helping them to stop falling asleep at the wheel. The integrated CNN-based method is used to create a high accuracy and simple-to-use real-time driver drowsiness monitoring framework for embedded devices and Android phone

Multiplex Limited Penetrable Horizontal Visibility Graph from EEG Signals for Driver Fatigue Detection

This work was supported by National Natural Science Foundation of China under Grant Nos. 61473203, 61873181 and the Natural Science Foundation of Tianjin, China under Grant No. 16JCYBJC18200.Peer reviewedPostprin

Real Time Pedestrian Protection System: Pedestrian Environmental Awareness Detection and Augmented Reality Warning System

To improve the safety of the pedestrians via V2X communications, it is important to detect pedestrians' environmental awareness and give warnings to those with low environmental awareness. Based on the characteristics of pedestrians, a real-time algorithm was developed to detect pedestrians'environmental awareness, then an Augmented Reality (AR) warning system was developed to carry out the warning to the pedestrians who have low environmental awareness. In this study, the heart rate variability (HRV) analysis and phone position analysis were used to understand the mental state and distractions of pedestrians, the projection method was used to develop the AR warning system.The HRV analysis was used to detect the fatigue and alert states of the pedestrians, and the phone position was used to define the phone distractions of the pedestrians. Support Vector Machines (SVM) algorithms were used to classify the pedestrians' mental state. After the user analysis, the AR warning system was developed based on the perspective projection method. After the data collection and experiment, the results show that the accuracy of the pedestrian state detection was about 85%for the mental state detection and 100% for the phone position detection. Also,the AR warning system works well for to carry out the warning to the pedestrian.Master of Science in EngineeringIndustrial and Systems Engineering, College of Engineering & Computer ScienceUniversity of Michigan-Dearbornhttps://deepblue.lib.umich.edu/bitstream/2027.42/145590/1/thesis v6.pdfDescription of thesis v6.pdf : Thesi