Recommending with an Agenda: Active Learning of Private Attributes using Matrix Factorization

Recommender systems leverage user demographic information, such as age, gender, etc., to personalize recommendations and better place their targeted ads. Oftentimes, users do not volunteer this information due to privacy concerns, or due to a lack of initiative in filling out their online profiles. We illustrate a new threat in which a recommender learns private attributes of users who do not voluntarily disclose them. We design both passive and active attacks that solicit ratings for strategically selected items, and could thus be used by a recommender system to pursue this hidden agenda. Our methods are based on a novel usage of Bayesian matrix factorization in an active learning setting. Evaluations on multiple datasets illustrate that such attacks are indeed feasible and use significantly fewer rated items than static inference methods. Importantly, they succeed without sacrificing the quality of recommendations to users.Comment: This is the extended version of a paper that appeared in ACM RecSys 201

Comparison of group recommendation algorithms

In recent years recommender systems have become the common tool to handle the information overload problem of educational and informative web sites, content delivery systems, and online shops. Although most recommender systems make suggestions for individual users, in many circumstances the selected items (e.g., movies) are not intended for personal usage but rather for consumption in groups. This paper investigates how effective group recommendations for movies can be generated by combining the group members' preferences (as expressed by ratings) or by combining the group members' recommendations. These two grouping strategies, which convert traditional recommendation algorithms into group recommendation algorithms, are combined with five commonly used recommendation algorithms to calculate group recommendations for different group compositions. The group recommendations are not only assessed in terms of accuracy, but also in terms of other qualitative aspects that are important for users such as diversity, coverage, and serendipity. In addition, the paper discusses the influence of the size and composition of the group on the quality of the recommendations. The results show that the grouping strategy which produces the most accurate results depends on the algorithm that is used for generating individual recommendations. Therefore, the paper proposes a combination of grouping strategies which outperforms each individual strategy in terms of accuracy. Besides, the results show that the accuracy of the group recommendations increases as the similarity between members of the group increases. Also the diversity, coverage, and serendipity of the group recommendations are to a large extent dependent on the used grouping strategy and recommendation algorithm. Consequently for (commercial) group recommender systems, the grouping strategy and algorithm have to be chosen carefully in order to optimize the desired quality metrics of the group recommendations. The conclusions of this paper can be used as guidelines for this selection process

A probabilistic model to resolve diversity-accuracy challenge of recommendation systems

Recommendation systems have wide-spread applications in both academia and industry. Traditionally, performance of recommendation systems has been measured by their precision. By introducing novelty and diversity as key qualities in recommender systems, recently increasing attention has been focused on this topic. Precision and novelty of recommendation are not in the same direction, and practical systems should make a trade-off between these two quantities. Thus, it is an important feature of a recommender system to make it possible to adjust diversity and accuracy of the recommendations by tuning the model. In this paper, we introduce a probabilistic structure to resolve the diversity-accuracy dilemma in recommender systems. We propose a hybrid model with adjustable level of diversity and precision such that one can perform this by tuning a single parameter. The proposed recommendation model consists of two models: one for maximization of the accuracy and the other one for specification of the recommendation list to tastes of users. Our experiments on two real datasets show the functionality of the model in resolving accuracy-diversity dilemma and outperformance of the model over other classic models. The proposed method could be extensively applied to real commercial systems due to its low computational complexity and significant performance.Comment: 19 pages, 5 figure