Hybrid Temporal Dynamics Feature Extraction in Recommendation Systems for Improved Ranking of Items

In today's retail landscape, shopping malls and e-commerce platforms employ various psychological tactics to influence customer behavior and increase profits. In line with these strategies, this paper introduces an innovative method for recognizing sentiment patterns, with a specific emphasis on the evolving temporal aspects of user interests within Recommendation Systems (RS). The projected method, called Temporal Dynamic Features based User Sentiment Pattern for Recommendation System (TDF-USPRS), aims to enhance the performance of RS by leveraging sentiment trends derived from a user's past preferences. TDF-USPRS utilizes a hybrid model combining Short Time Fourier Transform (STFT) and a layered architecture based on Bidirectional Long Short-Term Memory (BiLSTM) to retrieve temporal dynamics and discern a user's sentiment trend. Through an examination of a user's sequential history of item preferences, TDF-USPRS produces sentiment patterns to offer exceptionally pertinent recommendations, even in cases of sparse datasets. A variety of popular datasets, including as MovieLens, Amazon Rating Beauty, YOOCHOOSE, and CiaoDVD are utilised to assess the suggested technique. The TDF-USPRS model outperforms existing approaches, according to experimental data, resulting in recommendations with greater accuracy and relevance. Comparing the projected model to existing approaches, the projected model displays a 6.5% reduction in RMSE and a 4.5% gain in precision. Specifically, the model achieves an RMSE of 0.7623 and 0.996 on the MovieLens and CiaoDVD datasets, while attaining a precision score of 0.5963 and 0.165 on the YOOCHOOSE and Amazon datasets, respectively

Empowering Recommendations with NLP: Exploiting Textual Reviews for Enhanced Rating-Based Systems

This research paper proposes a rating-based recommender system that leverages Natural Language Processing (NLP) techniques to enhance the accuracy and effectiveness of recommendations. Traditional recommender systems primarily rely on numerical ratings provided by users to make predictions. However, these ratings often lack detailed information about user preferences and suffer from sparsity and inconsistency issues. By incorporating NLP, we aim to extract valuable insights from textual reviews and improve the recommendation process. Our system utilizes sentiment analysis, topic modelling, and text embeddings to capture the implicit information in reviews and generate more personalized and context-aware recommendations. The experimental results demonstrate the superior performance of the proposed rating-based recommender system compared to conventional approaches

Recipe popularity prediction in Finnish social media by machine learning models

Abstract. In recent times, the internet has emerged as a primary source of cooking inspiration, eating experiences and food social gathering with a majority of individuals turning to online recipes, surpassing the usage of traditional cookbooks. However, there is a growing concern about the healthiness of online recipes. This thesis focuses on unraveling the determinants of online recipe popularity by analyzing a dataset comprising more than 5000 recipes from Valio, one of Finland’s leading corporations. Valio’s website serves as a representation of diverse cooking preferences among users in Finland. Through examination of recipe attributes such as nutritional content (energy, fat, salt, etc.), food preparation complexity (cooking time, number of steps, required ingredients, etc.), and user engagement (the number of comments, ratings, sentiment of comments, etc.), we aim to pinpoint the critical elements influencing the popularity of online recipes. Our predictive model-Logistic Regression (classification accuracy and F1 score are 0.93 and 0.9 respectively)- substantiates the existence of pertinent recipe characteristics that significantly influence their rates. The dataset we employ is notably influenced by user engagement features, particularly the number of received ratings and comments. In other words, recipes that garner more attention in terms of comments and ratings tend to have higher rates values (i.e., more popular). Additionally, our findings reveal that a substantial portion of Valio’s recipes falls within the medium health Food Standards Agency (FSA) score range, and intriguingly, recipes deemed less healthy tend to receive higher average ratings from users. This study advances our comprehension of the factors contributing to the popularity of online recipes, providing valuable insights into contemporary cooking preferences in Finland as well as guiding future dietary policy shift.Reseptin suosion ennustaminen suomalaisessa sosiaalisessa mediassa koneoppimismalleilla. Tiivistelmä. Internet on viime aikoina noussut ensisijaiseksi inspiraation lähteeksi ruoanlaitossa, ja suurin osa ihmisistä on siirtynyt käyttämään verkkoreseptejä perinteisten keittokirjojen sijaan. Huoli verkkoreseptien terveellisyydestä on kuitenkin kasvava. Tämä opinnäytetyö keskittyy verkkoreseptien suosioon vaikuttavien tekijöiden selvittämiseen analysoimalla yli 5000 reseptistä koostuvaa aineistoa Suomen johtavalta maitotuoteyritykseltä, Valiolta. Valion verkkosivujen reseptit edustavat monipuolisesti suomalaisten käyttäjien ruoanlaittotottumuksia. Tarkastelemalla reseptin ominaisuuksia, kuten ravintoarvoa (energia, rasva, suola, jne.), valmistuksen monimutkaisuutta (keittoaika, vaiheiden määrä, tarvittavat ainesosat, jne.) ja käyttäjien sitoutumista (kommenttien määrä, arviot, kommenttien mieliala, jne.), pyrimme paikantamaan kriittiset tekijät, jotka vaikuttavat verkkoreseptien suosioon. Ennustava mallimme — Logistic Regression (luokituksen tarkkuus 0,93 ja F1-pisteet 0,9 ) — osoitti merkitsevien reseptiominaisuuksien olemassaolon. Ne vaikuttivat merkittävästi reseptien suosioon. Käyttämiimme tietojoukkoihin vaikuttivat merkittävästi käyttäjien sitoutumisominaisuudet, erityisesti vastaanotettujen arvioiden ja kommenttien määrä. Toisin sanoen reseptit, jotka saivat enemmän huomiota kommenteissa ja arvioissa, olivat yleensä suositumpia. Lisäksi selvisi, että huomattava osa Valion resepteistä kuuluu keskitason terveyspisteiden alueelle (arvioituna FSA Scorella), ja mielenkiintoisesti, vähemmän terveellisiksi katsotut reseptit saavat käyttäjiltä yleensä korkeamman keskiarvon. Tämä tutkimus edistää ymmärrystämme verkkoreseptien suosioon vaikuttavista tekijöistä ja tarjoaa arvokasta näkemystä nykypäivän ruoanlaittotottumuksista Suomessa

Improving collaborative filtering using lexicon-based sentiment analysis

Since data is available increasingly on the Internet, efforts are needed to develop and improve recommender systems to produce a list of possible favorite items. In this paper, we expand our work to enhance the accuracy of Arabic collaborative filtering by applying sentiment analysis to user reviews, we also addressed major problems of the current work by applying effective techniques to handle the scalability and sparsity problems. The proposed approach consists of two phases: the sentiment analysis and the recommendation phase. The sentiment analysis phase estimates sentiment scores using a special lexicon for the Arabic dataset. The item-based and singular value decomposition-based collaborative filtering are used in the second phase. Overall, our proposed approach improves the experiments’ results by reducing average of mean absolute and root mean squared errors using a large Arabic dataset consisting of 63,000 book reviews

Context Based Classification of Reviews Using Association Rule Mining, Fuzzy Logics and Ontology

The Internet has facilitated the growth of recommendation system owing to the ease of sharing customer experiences online. It is a challenging task to summarize and streamline the online textual reviews. In this paper, we propose a new framework called Fuzzy based contextual recommendation system. For classification of customer reviews we extract the information from the reviews based on the context given by users. We use text mining techniques to tag the review and extract context. Then we find out the relationship between the contexts from the ontological database. We incorporate fuzzy based semantic analyzer to find the relationship between the review and the context when they are not found therein. The sentence based classification predicts the relevant reviews, whereas the fuzzy based context method predicts the relevant instances among the relevant reviews. Textual analysis is carried out with the combination of association rules and ontology mining. The relationship between review and their context is compared using the semantic analyzer which is based on the fuzzy rules

Context Based Classification of Reviews Using Association Rule Mining, Fuzzy Logics and Ontology

The Internet has facilitated the growth of recommendation system owing to the ease of sharing customer experiences online. It is a challenging task to summarize and streamline the online textual reviews. In this paper, we propose a new framework called Fuzzy based contextual recommendation system. For classification of customer reviews we extract the information from the reviews based on the context given by users. We use text mining techniques to tag the review and extract context. Then we find out the relationship between the contexts from the ontological database. We incorporate fuzzy based semantic analyzer to find the relationship between the review and the context when they are not found therein. The sentence based classification predicts the relevant reviews, whereas the fuzzy based context method predicts the relevant instances among the relevant reviews. Textual analysis is carried out with the combination of association rules and ontology mining. The relationship between review and their context is compared using the semantic analyzer which is based on the fuzzy rules

소셜 네트워크와 이커머스 플랫폼에서의 잠재 네트워크 마이닝

학위논문(박사) -- 서울대학교대학원 : 공과대학 컴퓨터공학부, 2023. 2. 권태경.웹 기반 서비스의 폭발적인 발달로 사용자들은 온라인 상에서 폭넓게 연결되고 있다. 온라인 플랫폼 상에서, 사용자들은 서로에게 영향을 주고받으며 의사 결정에 그들의 경험과 의견을 반영하는 경향을 보인다. 본 학위 논문에서는 대표적인 온라인 플랫폼인 소셜 네트워크 서비스와 이커머스 플랫폼에서의 사용자 행동에 대해 연구하였다. 온라인 플랫폼에서의 사용자 행동은 사용자와 플랫폼 구성 요소 간의 관계로 표현할 수 있다. 사용자의 구매는 사용자와 상품 간의 관계로, 사용자의 체크인은 사용자와 장소 간의 관계로 나타내진다. 여기에 행동의 시간과 레이팅, 태그 등의 정보가 포함될 수 있다. 본 연구에서는 두 플랫폼에서 정의된 사용자의 행동 그래프에 영향을 미치는 잠재 네트워크를 파악하는 연구를 제시한다. 위치 기반의 소셜 네트워크 서비스의 경우 특정 장소에 방문하는 체크인 형식으로 많은 포스트가 만들어지는데, 사용자의 장소 방문은 사용자 간에 사전에 존재하는 친구 관계에 의해 영향을 크게 받는다. 사용자 활동 네트워크의 저변에 잠재된 사용자 간의 관계를 파악하는 것은 활동 예측에 도움이 될 수 있으며, 이를 위해 본 논문에서는 비지도학습 기반으로 활동 네트워크로부터 사용자 간 사회적 관계를 추출하는 연구를 제안하였다. 기존에 연구되었던 방법들은 두 사용자가 동시에 방문하는 행위인 co-visitation을 중점적으로 고려하여 사용자 간의 관계를 예측하거나, 네트워크 임베딩 또는 그래프 신경망(GNN)을 사용하여 표현 학습을 수행하였다. 그러나 이러한 접근 방식은 주기적인 방문이나 장거리 이동 등으로 대표되는 사용자의 행동 패턴을 잘 포착하지 못한다. 행동 패턴을 더 잘 학습하기 위해, ANES는 사용자 컨텍스트 내에서 사용자와 관심 지점(POI) 간의 측면(Aspect) 지향 관계를 학습한다. ANES는 User-POI 이분 그래프의 구조에서 사용자의 행동을 여러 개의 측면으로 나누고, 각각의 관계를 고려하여 행동 패턴을 추출하는 최초의 비지도학습 기반 접근 방식이다. 실제 LBSN 데이터에서 수행된 광범위한 실험에서, ANES는 기존에 제안되었던 기법들보다 높은 성능을 보여준다. 위치 기반 소셜 네트워크와는 다르게, 이커머스의 리뷰 시스템에서는 사용자들이 능동적인 팔로우/팔로잉 등의 행위를 수행하지 않고도 플랫폼에 의해 서로의 정보를 주고받고 영향력을 행사하게 된다. 이와 같은 사용자들의 행동 특성은 리뷰 스팸에 의해 쉽게 악용될 수 있다. 리뷰 스팸은 실제 사용자의 의견을 숨기고 평점을 조작하여 잘못된 정보를 전달하는 방식으로 이루어진다. 나는 이를 해결하기 위해 사용자 리뷰 데이터에서 사용자 간 사전 공모성(Collusiveness)의 가능성을 찾고, 이를 스팸 탐지에 활용한 방법인 SC-Com을 제안한다. SC-Com은 행동의 공모성으로부터 사용자 간 공모 점수를 계산하고 해당 점수를 바탕으로 전체 사용자를 유사한 사용자들의 커뮤니티로 분류한다. 그 후 스팸 유저와 일반 유저를 구별하는 데에 중요한 그래프 기반의 특징을 추출하여 감독 학습 기반의 분류기의 입력 데이터로 활용하는 방법을 제시한다. SC-Com은 공모성을 갖는 스팸 유저의 집합을 효과적으로 탐지한다. 실제 데이터셋을 이용한 실험에서, SC-Com은 기존 논문들 대비 스팸 탐지에 뛰어난 성능을 보여주었다. 위 논문에서 다양한 데이터에 대해 연구된 암시적 연결망 탐지 모델은 레이블이 없는 데이터에 대해서도 사전에 연결되었을 가능성이 높은 사용자들을 예측하므로, 실시간 위치 데이터나, 앱 사용 데이터 등의 다양한 데이터에서 활용할 수 있는 유용한 정보를 제공하여 광고 추천 시스템이나, 악성 유저 탐지 등의 분야에서 기여할 수 있을 것으로 기대한다.Following the exploding usage on online services, people are connected with each other more broadly and widely. In online platforms, people influence each other, and have tendency to reflect their opinions in decision-making. Social Network Services (SNSs) and E-commerce are typical example of online platforms. User behaviors in online platforms can be defined as relation between user and platform components. A user's purchase is a relationship between a user and a product, and a user's check-in is a relationship between a user and a place. Here, information such as action time, rating, tag, etc. may be included. In many studies, platform user behavior is represented in graph form. At this time, the elements constituting the nodes of the graph are composed of objects such as users and products and places within the platform, and the interaction between the platform elements and the user can be expressed as two nodes being connected. In this study, I present studies to identify potential networks that affect the user's behavior graph defined on the two platforms. In ANES, I focus on representation learning for social link inference based on user trajectory data. While traditional methods predict relations between users by considering hand-crafted features, recent studies first perform representation learning using network/node embedding or graph neural networks (GNNs) for downstream tasks such as node classification and link prediction. However, those approaches fail to capture behavioral patterns of individuals ingrained in periodical visits or long-distance movements. To better learn behavioral patterns, this paper proposes a novel scheme called ANES (Aspect-oriented Network Embedding for Social link inference). ANES learns aspect-oriented relations between users and Point-of-Interests (POIs) within their contexts. ANES is the first approach that extracts the complex behavioral pattern of users from both trajectory data and the structure of User-POI bipartite graphs. Extensive experiments on several real-world datasets show that ANES outperforms state-of-the-art baselines. In contrast to active social networks, people are connected to other users regardless of their intentions in some platforms, such as online shopping websites and restaurant review sites. They do not have any information about each other in advance, and they only have a common point which is that they have visited or have planned to visit same place or purchase a product. Interestingly, users have tendency to be influenced by the review data on their purchase intentions. Unfortunately, this instinct is easily exploited by opinion spammers. In SC-Com, I focus on opinion spam detection in online shopping services. In many cases, my decision-making process is closely related to online reviews. However, there have been threats of opinion spams by hired reviewers increasingly, which aim to mislead potential customers by hiding genuine consumers opinions. Opinion spams should be filed up collectively to falsify true information. Fortunately, I propose the way to spot the possibility to detect them from their collusiveness. In this paper, I propose SC-Com, an optimized collusive community detection framework. It constructs the graph of reviewers from the collusiveness of behavior and divides a graph by communities based on their mutual suspiciousness. After that, I extract community-based and temporal abnormality features which are critical to discriminate spammers from other genuine users. I show that my method detects collusive opinion spam reviewers effectively and precisely from their collective behavioral patterns. In the real-world dataset, my approach showed prominent performance while only considering primary data such as time and ratings. These implicit network inference models studied on various data in this thesis predicts users who are likely to be pre-connected to unlabeled data, so it is expected to contribute to areas such as advertising recommendation systems and malicious user detection by providing useful information.Chapter 1 Introduction 1 Chapter 2 Social link Inference in Location-based check-in data 5 2.1 Background 5 2.2 Related Work 12 2.3 Location-based Social Network Service Data 15 2.4 Aspect-wise Graph Decomposition 18 2.5 Aspect-wise Graph learning 19 2.6 Inferring Social Relation from User Representation 21 2.7 Performance Analysis 23 2.8 Discussion and Implications 26 2.9 Summary 34 Chapter 3 Detecting collusiveness from reviews in Online platforms and its application 35 3.1 Background 35 3.2 Related Work 39 3.3 Online Review Data 43 3.4 Collusive Graph Projection 44 3.5 Reviewer Community Detection 47 3.6 Review Community feature extraction and spammer detection 51 3.7 Performance Analysis 53 3.8 Discussion and Implications 55 3.9 Summary 62 Chapter 4 Conclusion 63박