PROJEKTOWANIE ORAZ ANALIZA FUNKCJI UOGÓLNIONEJ ARCHITEKTURY SYSTEMÓW HANDLU TREŚCIĄ ELEKTRONICZNĄ

This article is dedicated to the development of standardized methods and software for information resources processing in electronic content commerce systems (ECCS). In this paper an actual scientific problem of methods and tools development and research of information resources processing in ECCS was solved with the use of designed classification, mathematical tools, software and generalized ECCS architecture.Artykuł jest poświęcony rozwojowi znormalizowanych metod i oprogramowania do przetwarzania zasobów informacyjnych w systemach handlu treścią elektroniczną (ECCS). W artykule pokazano rozwiązania aktualnego problemu naukowego projektowania i badań przetwarzania zasobów informacyjnych w ECCS z wykorzystaniem metod i dedykowanych narzędzi matematycznych, oprogramowania i uogólnionej architektury ECCS

PERFORMANCE BASED PRICING MODELS IN ONLINE ADVERTISING: CLICK PER MILLE (CPM) AND COST PER CLICK (CPC)

The project is focusing on enhancing pricing scheme for Publishers on online advertising method thru Click Per Mille (CPM) and Cost Per Click (CPC). Both have strength and weakness that might affect profitability / revenue on the Publishers side. Dengler, Brian. (2011) state that Internet advertising revenues jumped 23 percent in the United State for the first quarter of 2011 over the same period last year, according to figures released May 27, 2011 by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). In the other words, online advertising is the best way to making money for the player within the industry; Publishers and Advertisers. From the Malaysian perspectives, in order to the players in the online advertising industry is following the guidelines and code of practices, they must referring and dealing with Advertising Standards Authority Malaysia who provide Malaysian Code of Advertising Practice. The Advertising Standards Authority Malaysia (ASA) is the independent body responsible for ensuring that the self-regulatory system works in the public interest. The ASA’s activities include investigating complaints and copy advice on your advertising. The Malaysian Code of Advertising Practice has the support of the following organizations whose representatives constitute the Advertising Standards Authority Malaysia. The Malaysian Code of Advertising Practice has the support of the following organizations whose representatives constitute the Advertising Standards Authority Malaysia; Association of Accredited Advertising Agents Malaysia, Malaysian Advertisers Association, Malaysian Newspaper Publishers Association, and Media Specialists Association. Yuan, S., Abidin, A.Z., Sloan, M., and Wang, J. (2012) state that towards this goal mathematically well grounded Computational Advertising methods are becoming necessary and will continue to develop as a fundamental tool towards the Web. As a vibrant new discipline, Internet advertising requires effort from different research domains including Information Retrieval, Machine Learning, Data Mining and Analytic, Statistics, Economics, and even Psychology to predict and understand user vi behaviors. In this paper, we provide a comprehensive survey on Internet advertising, discussing and classifying the research issues, identifying the recent technologies, and suggesting its future directions. To have a comprehensive picture, we start with a brief history, introduction, and classification of the industry and present a schematic view of the new advertising ecosystem. We then introduce four major participants, namely advertisers, online publishers, ad exchanges and web users; and through analyzing and discussing the major research problems and existing solutions from their perspectives respectively, we discover and aggregate the fundamental problems that characterize the newly formed researched and capture its potential future prospects. Performance based advertising is a form of advertising in which the purchaser pays only when there are measurable results. Performance based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement. Publishers act as the body who will appoint another body (Advertisers) to advertise their products and services to the publics. However, there still inefficiency between Click Per Mille (CPM) and Cost Per Click (CPC). This project will do research, analyze, evaluate, calculate, enhance and develop current advertising approach for a better performance based pricing models. As the result, the new improvised pricing model where as CPM, CPC or combination of both (Hybrid) might contribute much to the small business and entrepreneurship player’s in Malaysia especially to the Bumiputra’s. The advanced and effective pricing model will help much to them in order to promote and increased the amount of business revenue by applying and practicing the new pricing model on online advertising. The collaboration between Publishers and Advertisers also important to make sure the direct negotiation is realized between them (No more agents) so the win - win situation could be the objective of the pricing model project

CHORUS Deliverable 2.2: Second report - identification of multi-disciplinary key issues for gap analysis toward EU multimedia search engines roadmap

After addressing the state-of-the-art during the first year of Chorus and establishing the existing landscape in multimedia search engines, we have identified and analyzed gaps within European research effort during our second year. In this period we focused on three directions, notably technological issues, user-centred issues and use-cases and socio- economic and legal aspects. These were assessed by two central studies: firstly, a concerted vision of functional breakdown of generic multimedia search engine, and secondly, a representative use-cases descriptions with the related discussion on requirement for technological challenges. Both studies have been carried out in cooperation and consultation with the community at large through EC concertation meetings (multimedia search engines cluster), several meetings with our Think-Tank, presentations in international conferences, and surveys addressed to EU projects coordinators as well as National initiatives coordinators. Based on the obtained feedback we identified two types of gaps, namely core technological gaps that involve research challenges, and “enablers”, which are not necessarily technical research challenges, but have impact on innovation progress. New socio-economic trends are presented as well as emerging legal challenges

MATCHING DISPLAYED ADS WITH USER QUERIES AND BROWSING BEHAVIOUR TO MEASURE USER SATISFACTION

Online Advertising is said to be the current trend in advertising industry and will be able to survive and focuses on being valuable. For this project, the scope of Online Advertising is going to be discussed. To be more specific, this study will focus mainly from the user perspective. Online Advertising is the act of spreading the message of the products and services over the Internet to targeted potential customers (in this study, the user). The problem from the user perspective is that, the ads retrieved or delivered do not satisfy the user, thus affecting the user browsing behaviour. The objectives are to develop an extension of a normal website to get feedback from the user on the ads retrieved, to evaluate the ads relevancy retrieved based on the user query and browsing behaviour, to prepare a set of questionnaire and to come out with a good policy to measure user satisfaction in browsing for ads. This study will describe how the system is being developed with the support of few literature reviews and findings that had been establish previously. The research methodology approach which is the Rapid Application Prototyping also is being discussed. The four phases involved, together with the project activities are being list down in order to monitor the development of the system. The result and discussion chapter will cover the analysis of the survey that had been conducted. Plus, the study will describe the system architecture and the prototype design of the system

Towards memory supporting personal information management tools

In this article we discuss re-retrieving personal information objects and relate the task to recovering from lapse(s) in memory. We propose that fundamentally it is lapses in memory that impede users from successfully re-finding the information they need. Our hypothesis is that by learning more about memory lapses in non-computing contexts and how people cope and recover from these lapses, we can better inform the design of PIM tools and improve the user's ability to re-access and re-use objects. We describe a diary study that investigates the everyday memory problems of 25 people from a wide range of backgrounds. Based on the findings, we present a series of principles that we hypothesize will improve the design of personal information management tools. This hypothesis is validated by an evaluation of a tool for managing personal photographs, which was designed with respect to our findings. The evaluation suggests that users' performance when re-finding objects can be improved by building personal information management tools to support characteristics of human memory

CHORUS Deliverable 2.1: State of the Art on Multimedia Search Engines

Based on the information provided by European projects and national initiatives related to multimedia search as well as domains experts that participated in the CHORUS Think-thanks and workshops, this document reports on the state of the art related to multimedia content search from, a technical, and socio-economic perspective. The technical perspective includes an up to date view on content based indexing and retrieval technologies, multimedia search in the context of mobile devices and peer-to-peer networks, and an overview of current evaluation and benchmark inititiatives to measure the performance of multimedia search engines. From a socio-economic perspective we inventorize the impact and legal consequences of these technical advances and point out future directions of research

Personalized And Situation-Aware Recommendations For Runners

The project uService investigates the transformation of a mobile user into a service super prosumer, i.e., a producer, provider and consumer of services at the same time. The goal is to develop a platform which enables a user to create, discover and consume mobile services anywhere and at any time on the mobile device. uRun is an application scenario of the project in the field of mobile health and fitness. The uRun framework provides a mobile assistance system particularly for runners, which combines Web 2.0 and Web 3.0 technologies and personalized and situation-aware recommendation mechanisms. The ability to create individual and mobile health and fitness services as well as a personalized and situation-aware assistance system based on a semantic knowledge base are considered to provide an edge over existing consumer-centric health care systems. In this article, we describe the recommendation mechanism and the incorporation of semantic knowledge for the uService platform and the uRun framework

Sensible Agnosticism: An Updated Approach to Domain-Name Trademark Infringement

The Internet era has brought a new battlefield to U.S.-trademark-law disputes: domain names. Trademark owners have vigorously challenged the registration of domain names that consist of-or merely include-their trademarked terms, suing these domain-name registrants in U.S. courts for trademark infringement. During the early years of the Internet, courts often found consumer confusion-and thus trademark infringement-in these cases. As Internet use has developed, however, many courts have not recognized the growing sophistication of online consumers. This Note proposes that U.S. courts adapt their analyses to recognize evolving consumer behavior and expectations. This updated analysis, based on a 2010 Ninth Circuit opinion, will promote trademark law\u27s historical focus on accuracy by encouraging courts to recognize the right of domain-name registrants to engage in accurate, nonconfusing speech

Screen real estate ownership based mechanism for negotiating advertisement display

As popularity of online video grows, a number of models of advertising are emerging. It is typically the brokers – usually the operators of websites – who maintain the balance between content and advertising. Existing approaches focus primarily on personalizing advertisements for viewer segments, with minimal decision-making capacity for individual viewers. We take a resource ownership view on this problem. We view consumers’ attention space, which can be abstracted as a display screen for an engaged viewer, as precious resource owned by the viewer. Viewers pay for the content they wish to view in dollars, as well as in terms of their attention. Specifically, advertisers may make partial payment for a viewer’s content, in return for receiving the viewer’s attention to their advertising. Our approach, named “FlexAdSense”, is based on CyberOrgs model, which encapsulates distributed owned resources for multi-agent computations. We build a market of viewers’ attention space in which advertisers can trade, just as viewers can trade in a market of content. We have developed key mechanisms to give viewers flexible control over the display of advertisements in real time. Specific policies needed for automated negotiations can be plugged-in. This approach relaxes the exclusivity of the relationship between advertisers and brokers, and empowers viewers, enhancing their viewing experience. This thesis presents the rationale, design, implementation, and evaluation of FlexAdSense. Feature comparison with existing advertising mechanisms shows how FlexAdSense enables viewers to control with fine-grained flexibility. Experimental results demonstrate the scalability of the approach, as the number of viewers increases. A preliminary analysis of user overhead illustrates minimal attention overhead for viewers as they customize their policies