Testing Interestingness Measures in Practice: A Large-Scale Analysis of Buying Patterns

Understanding customer buying patterns is of great interest to the retail industry and has shown to benefit a wide variety of goals ranging from managing stocks to implementing loyalty programs. Association rule mining is a common technique for extracting correlations such as "people in the South of France buy ros\'e wine" or "customers who buy pat\'e also buy salted butter and sour bread." Unfortunately, sifting through a high number of buying patterns is not useful in practice, because of the predominance of popular products in the top rules. As a result, a number of "interestingness" measures (over 30) have been proposed to rank rules. However, there is no agreement on which measures are more appropriate for retail data. Moreover, since pattern mining algorithms output thousands of association rules for each product, the ability for an analyst to rely on ranking measures to identify the most interesting ones is crucial. In this paper, we develop CAPA (Comparative Analysis of PAtterns), a framework that provides analysts with the ability to compare the outcome of interestingness measures applied to buying patterns in the retail industry. We report on how we used CAPA to compare 34 measures applied to over 1,800 stores of Intermarch\'e, one of the largest food retailers in France

Towards a semantic and statistical selection of association rules

The increasing growth of databases raises an urgent need for more accurate methods to better understand the stored data. In this scope, association rules were extensively used for the analysis and the comprehension of huge amounts of data. However, the number of generated rules is too large to be efficiently analyzed and explored in any further process. Association rules selection is a classical topic to address this issue, yet, new innovated approaches are required in order to provide help to decision makers. Hence, many interesting- ness measures have been defined to statistically evaluate and filter the association rules. However, these measures present two major problems. On the one hand, they do not allow eliminating irrelevant rules, on the other hand, their abun- dance leads to the heterogeneity of the evaluation results which leads to confusion in decision making. In this paper, we propose a two-winged approach to select statistically in- teresting and semantically incomparable rules. Our statis- tical selection helps discovering interesting association rules without favoring or excluding any measure. The semantic comparability helps to decide if the considered association rules are semantically related i.e comparable. The outcomes of our experiments on real datasets show promising results in terms of reduction in the number of rules

Subjectively Interesting Subgroup Discovery on Real-valued Targets

Deriving insights from high-dimensional data is one of the core problems in data mining. The difficulty mainly stems from the fact that there are exponentially many variable combinations to potentially consider, and there are infinitely many if we consider weighted combinations, even for linear combinations. Hence, an obvious question is whether we can automate the search for interesting patterns and visualizations. In this paper, we consider the setting where a user wants to learn as efficiently as possible about real-valued attributes. For example, to understand the distribution of crime rates in different geographic areas in terms of other (numerical, ordinal and/or categorical) variables that describe the areas. We introduce a method to find subgroups in the data that are maximally informative (in the formal Information Theoretic sense) with respect to a single or set of real-valued target attributes. The subgroup descriptions are in terms of a succinct set of arbitrarily-typed other attributes. The approach is based on the Subjective Interestingness framework FORSIED to enable the use of prior knowledge when finding most informative non-redundant patterns, and hence the method also supports iterative data mining.Comment: 12 pages, 10 figures, 2 tables, conference submissio