101,821 research outputs found
Building trustworthy e-Commerce wesite
The process of building consumer trust in E-Commerce is based on the presence of trust features or trust attributes in the websites. Consumer may examine e-Commerce websites for the existence of trust attributes. However, to date, which trust attributes contribute to the websiteââŹâ˘s trustworthiness and which trust attributes give more value to consumer has not been adequately explored. Therefore, the purpose of the paper is to look for the relevant trust attributes for e-Commerce websites and to identify the importance ranking of trust attributes that contribute significantly to the trustworthiness of e-Commerce website. Various journal papers and articles related to e-Commerce field have been referred in order to identify the trust attributes. An online survey that received 1230 respondents was carried out to investigate the importance ranking of ten trust attributes. The paper contributes to the discussion on how to build trust in e-Commerc
Critical review of the e-loyalty literature: a purchase-centred framework
Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers. The tremendous development of the Internet for both marketing and e-commerce settings, in conjunction with the growing desire of consumers to purchase online, has promoted two main outcomes: (a) increasing numbers of Business-to-Customer companies running businesses online and (b) the development of a variety of different e-loyalty research models. However, current research lacks a systematic review of the literature that provides a general conceptual framework on e-loyalty, which would help managers to understand their customers better, to take advantage of industry-related factors, and to improve their service quality. The present study is an attempt to critically synthesize results from multiple empirical studies on e-loyalty. Our findings illustrate that 62 instruments for measuring e-loyalty are currently in use, influenced predominantly by Zeithaml et al. (J Marketing. 1996;60(2):31-46) and Oliver (1997; Satisfaction: a behavioral perspective on the consumer. New York: McGraw Hill). Additionally, we propose a new general conceptual framework, which leads to antecedents dividing e-loyalty on the basis of the action of purchase into pre-purchase, during-purchase and after-purchase factors. To conclude, a number of managerial implementations are suggested in order to help marketing managers increase their customersâ e-loyalty by making crucial changes in each purchase stage
An improved negative selection algorithm based on the hybridization of cuckoo search and differential evolution for anomaly detection
The biological immune system (BIS) is characterized by networks of cells, tissues, and
organs communicating and working in synchronization. It also has the ability to learn,
recognize, and remember, thus providing the solid foundation for the development
of Artificial Immune System (AIS). Since the emergence of AIS, it has proved itself
as an area of computational intelligence. Real-Valued Negative Selection Algorithm
with Variable-Sized Detectors (V-Detectors) is an offspring of AIS and demonstrated
its potentials in the field of anomaly detection. The V-Detectors algorithm depends
greatly on the random detectors generated in monitoring the status of a system.
These randomly generated detectors suffer from not been able to adequately cover
the non-self space, which diminishes the detection performance of the V-Detectors
algorithm. This research therefore proposed CSDE-V-Detectors which entail the
use of the hybridization of Cuckoo Search (CS) and Differential Evolution (DE) in
optimizing the random detectors of the V-Detectors. The DE is integrated with CS
at the population initialization by distributing the population linearly. This linear
distribution gives the population a unique, stable, and progressive distribution process.
Thus, each individual detector is characteristically different from the other detectors.
CSDE capabilities of global search, and use of L´evy flight facilitates the effectiveness
of the detector set in the search space. In comparison with V-Detectors, cuckoo search,
differential evolution, support vector machine, artificial neural network, na¨Ĺve bayes,
and k-NN, experimental results demonstrates that CSDE-V-Detectors outperforms
other algorithms with an average detection rate of 95:30% on all the datasets. This
signifies that CSDE-V-Detectors can efficiently attain highest detection rates and
lowest false alarm rates for anomaly detection. Thus, the optimization of the randomly
detectors of V-Detectors algorithm with CSDE is proficient and suitable for anomaly
detection tasks
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Generating citizen trust in e-government using a trust verification agent: A research note
Generating Citizen Trust in e-Government using a Trust Verification AgentThis is an eGISE network paper. It is motivated by a concern about the extent to which trust issues inhibit a citizenâs take-up of online public sector services or engagement with public decision and
policy making. A citizenâs decision to use online systems is influenced by their willingness to trust the environment and agency involved. This project addresses one aspect of individual âtrustâ decisions by
providing support for citizens trying to evaluate the implications of the security infrastructure provided by the agency. Based on studies of the way both groups (citizens and agencies) express their concerns and concepts in the security area, the project will develop a software tool â a trust
verification agent (TVA) - that can take an agencyâs security statements (or security audit) and infer how effectively this meets the security concerns of a particular citizen. This will enable citizens to state
their concerns and obtain an evaluation of the agencyâs provision in appropriate âcitizen friendlyâ language. Further, by employing rule-based expert systems techniques the TVA will also be able to explain its evaluation.Engineering and Physical Sciences Research Council, UK (grant GR/T27020/01
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Generating citizen trust in e-government using a trust verification agent: A research note
Generating Citizen Trust in e-Government using a Trust Verification AgentThis is an eGISE network paper. It is motivated by a concern about the extent to which trust issues inhibit a citizenâs take-up of online public sector services or engagement with public decision and policy making. A citizenâs decision to use online systems is influenced by their willingness to trust the environment and agency involved. This project addresses one aspect of individual âtrustâ decisions by
providing support for citizens trying to evaluate the implications of the security infrastructure provided by the agency. Based on studies of the way both groups (citizens and agencies) express their concerns and concepts in the security area, the project will develop a software tool â a trust
verification agent (TVA) - that can take an agencyâs security statements (or security audit) and infer how effectively this meets the security concerns of a particular citizen. This will enable citizens to state
their concerns and obtain an evaluation of the agencyâs provision in appropriate âcitizen friendlyâ
language. Further, by employing rule-based expert systems techniques the TVA will also be able to explain its evaluation.Engineering and Physical Sciences Research Council-UK (grant GR/T27020/01
Please, talk about it! When hotel popularity boosts preferences
Many consumers post on-line reviews, affecting the average evaluation of products and services. Yet, little is known about the importance of the number of reviews for consumer decision making. We conducted an on-line experiment (n= 168) to assess the joint impact of the average evaluation, a measure of quality, and the number of reviews, a measure of popularity, on hotel preference. The results show that consumers' preference increases with the number of reviews, independently of the average evaluation being high or low. This is not what one would expect from an informational point of view, and review websites fail to take this pattern into account. This novel result is mediated by demographics: young people, and in particular young males, are less affected by popularity, relying more on quality. We suggest the adoption of appropriate ranking mechanisms to fit consumer preferences. Š 2014 Elsevier Ltd
Keberkesanan carta pembelajaran Omygram terhadap tahap pencapaian pelajar PVMA dalam mata pelajaran Bahasa Inggeris bagi topik plurals
Pembinaan bahan bantu belajar untuk tujuan PdPC sememangnya digalakkan oleh Kementerian Pendidikan Malaysia bagi meningkatkan kualiti pendidikan. Kajian ini bertujuan untuk membangun dan mengenalpasti keberkesanan carta pembelajaran Omygram terhadap tahap pencapaian pelajar PVMA dalam mata pelajaran Bahasa Inggeris bagi topik plurals. Kajian ini adalah kuasi-eksperimen yang melibatkan dua buah sekolah menengah harian di daerah Batu Pahat. Instrumen kajian yang digunakan ialah soalan ujian pra dan pasca, soal selidik dan senarai semak. Dapatan kajian telah dianalisis menggunakan perisian Statistic Package For The Social Science Version 22.0 (SPSS). Analisis deskriptif dalam bentuk frekuensi, peratus, min dan sisihan piawai digunakan semasa penganalisaan data. Ujian-t pula digunakan untuk melihat perbezaan pencapaian antara ujian pra dengan ujian pasca bagi kumpulan rawatan dan kumpulan kawalan. Kumpulan rawatan diberi set soal selidik tentang motivasi pelajar selepas menggunakan carta pembelajaran Omygram dalam PdPC. Hasil dapatan kajian mendapati bahawa, terdapat perbezaan pencapaian yang signifikan antara skor ujian pra dengan skor ujian pasca bagi kumpulan rawatan. Motivasi pelajar selepas menggunakan carta pembelajaran Omygram juga berada pada tahap tinggi
e-Consumer Behaviour
Purpose â The primary purpose of this article is to bring together apparently disparate and yet
interconnected strands of research and present an integrated model of e-consumer behaviour. It
has a secondary objective of stimulating more research in areas identified as still being underexplored.
Design/methodology/approach â The paper is discursive, based on analysis and synthesis of econsumer
literature.
Findings â Despite a broad spectrum of disciplines that investigate e-consumer behaviour and
despite this special issue in the area of marketing, there are still areas open for research into econsumer
behaviour in marketing, for example the role of image, trust and e-interactivity. The
paper develops a model to explain e-consumer behaviour.
Research limitations/implications â As a conceptual paper, this study is limited to literature and
prior empirical research. It offers the benefit of new research directions for e-retailers in
understanding and satisfying e-consumers. The paper provides researchers with a proposed
integrated model of e-consumer behaviour.
Originality/value â The value of the paper lies in linking a significant body of literature within a
unifying theoretical framework and the identification of under-researched areas of e-consumer
behaviour in a marketing context
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