Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online

A Multi-task Learning Approach for Improving Product Title Compression with User Search Log Data

It is a challenging and practical research problem to obtain effective compression of lengthy product titles for E-commerce. This is particularly important as more and more users browse mobile E-commerce apps and more merchants make the original product titles redundant and lengthy for Search Engine Optimization. Traditional text summarization approaches often require a large amount of preprocessing costs and do not capture the important issue of conversion rate in E-commerce. This paper proposes a novel multi-task learning approach for improving product title compression with user search log data. In particular, a pointer network-based sequence-to-sequence approach is utilized for title compression with an attentive mechanism as an extractive method and an attentive encoder-decoder approach is utilized for generating user search queries. The encoding parameters (i.e., semantic embedding of original titles) are shared among the two tasks and the attention distributions are jointly optimized. An extensive set of experiments with both human annotated data and online deployment demonstrate the advantage of the proposed research for both compression qualities and online business values.Comment: 8 Pages, accepted at AAAI 201

Multi-modal Embedding Fusion-based Recommender

Recommendation systems have lately been popularized globally, with primary use cases in online interaction systems, with significant focus on e-commerce platforms. We have developed a machine learning-based recommendation platform, which can be easily applied to almost any items and/or actions domain. Contrary to existing recommendation systems, our platform supports multiple types of interaction data with multiple modalities of metadata natively. This is achieved through multi-modal fusion of various data representations. We deployed the platform into multiple e-commerce stores of different kinds, e.g. food and beverages, shoes, fashion items, telecom operators. Here, we present our system, its flexibility and performance. We also show benchmark results on open datasets, that significantly outperform state-of-the-art prior work.Comment: 7 pages, 8 figure

What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective