Perancangan Iklan Layanan Masyarakat Tentang Darurat Kekerasan Seksual

Public service ads as an object of research aims to provide socialization and disseminate the importance of not blaming the victim's clothes in an incident of sexual violence. The stigma about skimpy outfit is an invitation to sexual violence, which is the basic reason researcher want to explore this topic as research object and the reason this research was made. Sexual violence can happen to anyone, anytime and anywhere. It doesn't matter, if they are skimpy or covered. Even in some cases, their own families can also be victims. This research uses a qualitative method. In the process of preparing this public service ads, researchers anxious to make some media as a means of information facilities public service ads, such as with posters, billboards, totebags, pins, and digital flyers, to make it easier, faster, and kindly for the public to know and see, especially women, as well as parents who always take care of their children from it

PERANCANGAN IKLAN LAYANAN MASYARAKAT MENCEGAH KEBAKARAN HUTAN DI PALEMBANG SUMATERA SELATAN

Public Service Ads (PSAs) are ads that present social messages that are ready to raise public awareness of the goods they should have, whose conditions can be aligned and public life. This Community Service advertisement is very sociable that emphasizes the interest of the community who likes to instil awareness of the community about important social issues. The choice of design themes of Public Service Ads serves to inform the government and the public. Expected by the design of this ad more than what we want and prepare for fire hazard. Key words: Public Service Ads, Forest Fires

TINGKAT PENGETAHUAN IBU RUMAH TANGGA DI SURABAYA TENTANG IKLAN LAYANAN MASYARAKAT “JAMPERSAL” DI TELEVISI (Studi Deskriptif Tingkat Pengetahuan Ibu Rumah Tangga Di Keluruhan Sawahan Surabaya Tentang Iklan Layanan Masyarakat “Jampersal” Di Televisi)

Advertising is considered as an effective message delivery technique. One of the public service ads "Jampersal" is currently often aired on television stations, which contains about guarantee delivery for the citizens less able. The purpose of this study was to determine how the level of knowledge housewife in surabaya about the public service ads version "Jampersal" on television. This research uses descriptive quantitative methods. Population from which the respondents in this study is the housewife who was married and registred by the state, amounting to 124 people. Sampling technique using nonprobability sampling with accidental sampling method. Techniques of data analysis in this study using a frequency table. The results of this study is the knowledge level of public are mostly located in the high category, it shows that the knowledge of housewife about the message of public service adsJ ampersal fully comprehend and understan

TINGKAT PENGETAHUAN MASYARAKAT SURABAYA TENTANG IKLAN LAYANAN MASYARAKAT PERINGATAN DI PERLINTASAN KERETA API (Studi Deskriptif Tingkat Pengetahuan Masyarakat Surabaya Tentang Isi Pesan Iklan Layanan Masyarakat Peringatan Di Perlintasan Kereta Api di Televisi)

Advertising is the process of delivering a message or information to some or all audiences by using media. Problems that often occur when this number of accidents that occur on railway crossings in Indonesia. Objectives to be achieved in this study was to determine how the level of public knowledge about the contents of the message Surabaya public service ads warning at railroad crossings on television. The population in this study are Surabaya people over the age of 17-59 years and sampling techniques in the study were non-probability sampling method with accidental sampling technique. Methods of data analysis in this study using a frequency table. From the results of the test results obtained respondents' level of knowledge of the contents of the message about the public service ads warning at railway crossings is high. The high level of knowledge of the respondents indicate the success of the government in conveying messages through community service

TINGKAT PENGETAHUAN REMAJA SURABAYA TENTANG ISI PESAN IKLAN BKKBN (Studi Deskriptif Tingkat Pengetahuan Remaja Surabaya Tentang Isi pesan Iklan BKKBN Di Televisi Versi “Shiren Sungkar Dan Teuku Wisnu)

One form of media to convey messages is television advertising. One of the frequent public service announcements aired by television stations in Indonesia is a public service announcement about the BKKBN Version " Shireen Sungkar and Teuku Wisnu ". The purpose of this study to determine how the level of knowledge of young people in Surabaya on the content of the message BKKBN public service ads on television version "Shireen Sungkar and Teuku Wisnu". The population in this study were adolescents 15-24 years old Surabaya, sample in this study of 100 people remaja.Teknik sampling in this study is using multistage cluster random sampling. Analysis techniques in this study using a frequency distribution. The results of this study is the knowledge level of adolescents Surabaya is the category of being it is shown that the level of knowledge of adolescents about the content of public service ads BKKBN "version of Shiren Sungkar and Teuku Wisnu on teen television quite understand the message conveyed by the advertising community service BKKBN" version of Shiren Sungkar and Teuku Wisnu

PUBLIC SERVICE ADS. OF RESERVING PEAT FORESTS

Social messages in Public Service Ads should be designed as appealing as possible because it affects the effectiveness of the advertisement. This study aims to investigate the attractiveness of public service advertisement of Preserving Peat Forests. The study uses a quantitative approach and data were collected through surveys involving respondents who work in Peat Restoration Agency in South Kalimantan. The measurement uses a semantic differential scale. The results show that informative/rational appeal of Public Service Ads Preserving Peat Forests is in the medium category, while the emotional appeal is rather low. Public Service Advertisement of Preserve Peat Forests which is presented through audio and visual elements is considered less able to attract audience’s emotion. DAYA TARIK IKLAN LAYANAN MASYARAKAT  LESTARIKAN HUTAN GAMBUT Pesan-pesan sosial dalam Iklan Layanan Masyarakat sebaiknya dirancang semenarik mungkin karena daya tarik sebuah iklan berpengaruh terhadap efektifitas dari iklan yang disampaikan. Tujuan penelitian ini untuk mengungkap daya tarik Iklan Layanan Masyarakat Lestarikan Hutan Gambut yang tayang di beberapa stasiun televisi, salah satunya di Televisi Republik Indonesia Kalimantan Selatan (TVRI Kalsel). Selain tayang di stasiun televisi, iklan tersebut juga dapat diakses melalui channel Youtube Badan Restorasi Gambut – BRG dengan judul PSA Lestarikan Hutan Gambut yang ditayangkan sejak tanggal 7 Januari 2017. Penelitian menggunakan pendekatan kuantitatif, dengan teknik pengumpulan data diperoleh melalui survei kepada responden dengan cakupan wilayah kerja Badan Restorasi Gambut di Kalimantan Selatan. Skala pengukuran menggunakan skala diferensial simantik. Hasil penelitian menunjukkan bahwa daya tarik informatif/rasional Iklan Layanan Masyarakat Lestarikan Hutan Gambut berada pada kategori sedang, sementara daya tarik emosional termasuk rendah. Iklan Layanan Masyarakat Lestarikan Hutan Gambut yang disajikan melalui sejumlah elemen audio dan visual kurang mampu menarik emosional khalayaknya

PEMAKNAAN IKLAN LAYANAN MASYARAKAT “VERSI LALU LINTAS KERETA API”( STUDI SEMIOTIK TENTANG IKLAN LAYANAN MASYARAKAT “ VERSI LALU LINTASKERETA API” DI TELEVISI)

Background This problem is due to land transport accidents highest in comparison with sea and air transport. Thus the need for treatment to reduce the number of deaths and accidents on the railway track record of Transportation api.Kementrian deaths due to accidents on the highest railway crossings. Thus the Ministry of Transportation issued a solution that is showing and displaying Public Service Ads on Television The purpose of this research is and to determine the level of public knowledge about the contents of the message public service version of the railway track. The problem is in the public service ads warning version of the railway track based on the interest of researchers in the global phenomenon of the rise of road users who are violating traffic regulations train. Where in semiotic studies can be obtained a clear understanding of the meaning of the advertising message or messages conveyed by the advertisers and shown to the public. The theory used in this study is the electronic media advertising (television), public service, verbal communication, communication as a symbolic process, the use of color in the electronic media advertising, the notion of mother and child in the car and explanation of the importance of compliance with the train track fire. From the results of this study indicate that the television ads showing at a glance that there are some ad's message is missed by the community and in the end have not received complete information

Offensive Advertisements Influence You More Than Me: An Examination of the Third-Person Effects in the Chinese Cultural Context

This study examined the third-person effect (TPE) hypothesis (Davison, 1983) in offensive advertising in the Chinese cultural context. Based on a survey of 1,539 Chinese Internet users about the third- and firstperson effects among offensive ads, neutral ads, and public service ads, the study inquires into the relationship between the TPE and respondents’ levels of acceptance toward advertising. Besides confirming the TPE existence in an Eastern cultural context, the results suggest that the TPE predict wordof-mouth (WOM) spreading for both offensive and neutral product ads, but not for PSAs. Theoretical contributions and managerial implications of these findings are discussed

TINGKAT PENGETAHUAN REMAJA SURABAYA TERHADAP IKLAN LAYANAN MASYARAKAT BNN DI TELEVISI (Studi Deskriptif Tingkat Pengetahuan Remaja SURABAYA Terhadap Iklan Layanan Masyarakat BNN Versi Keluarga Bahagia Tanpa Narkoba Di Televisi)

Television as a form of mass media to advertise. One of the examples of public service ads that appear on TV is owned BNN anti-drug advertising. To answer the problem, the theory used in this study are SOR theory. The research method used is to use a frequency table that is used to describe the data obtained and the results of interviews based on questionnaires filled in by the respondent. Sampling technique is done by simple random sampling. From the results of this study showed that 1 degree of knowledge of adolescents on ad impressions Community Services (BNN) Version without Drugs Happy Family is very high on the importance of the dangers of drugs in their neighborhood the majority of respondents expressed concern for the level of service advertisements. Ke