136,465 research outputs found

    Perancangan Iklan Layanan Masyarakat Tentang Darurat Kekerasan Seksual

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    Public service ads as an object of research aims to provide socialization and disseminate the importance of not blaming the victim's clothes in an incident of sexual violence. The stigma about skimpy outfit is an invitation to sexual violence, which is the basic reason researcher want to explore this topic as research object and the reason this research was made. Sexual violence can happen to anyone, anytime and anywhere. It doesn't matter, if they are skimpy or covered. Even in some cases, their own families can also be victims. This research uses a qualitative method. In the process of preparing this public service ads, researchers anxious to make some media as a means of information facilities public service ads, such as with posters, billboards, totebags, pins, and digital flyers, to make it easier, faster, and kindly for the public to know and see, especially women, as well as parents who always take care of their children from it

    Public Health Rep

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    Public service advertisements have been used by many in hopes of "selling" good health behaviors. But selling good behavior--even if it could be done more effectively--is not the best goal for using mass media to prevent health problems. Personal behavior is only part of what determines health status. Social conditions and the physical environment are important determinants of health that are usually ignored by health promotion advertising. Public service advertising may be doing more harm than good if it is diverting attention from more effective socially based health promotion strategies. Counter-ads are one communications strategy that could be used to promote a broader responsibility for rectifying health problems. In the tradition of advocacy advertising directly promoting policy rather than products, counter-ads promote views consistent with a public health perspective. Counter-ads set the agenda for health issues, conferring status on policy-oriented strategies for addressing health problems. The primary purpose of counter-ads is to challenge the dominant view that public health problems reflect personal health habits. They are controversial because they place health issues in a social and political context. Advertising strategies for health promotion range over a spectrum from individually oriented public service advertising to socially oriented counter-advertising. The recent anti-tobacco campaign from the California Department of Health Services represents advertisements across the spectrum. Counter-ads that focus on a politically controversial definition for health problems are an appropriate and necessary alternative to public service advertising.8265756PMCnul


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    Public Service Ads (PSAs) are ads that present social messages that are ready to raise public awareness of the goods they should have, whose conditions can be aligned and public life. This Community Service advertisement is very sociable that emphasizes the interest of the community who likes to instil awareness of the community about important social issues. The choice of design themes of Public Service Ads serves to inform the government and the public. Expected by the design of this ad more than what we want and prepare for fire hazard. Key words: Public Service Ads, Forest Fires

    TINGKAT PENGETAHUAN MASYARAKAT SURABAYA TENTANG IKLAN LAYANAN MASYARAKAT PERINGATAN DI PERLINTASAN KERETA API (Studi Deskriptif Tingkat Pengetahuan Masyarakat Surabaya Tentang Isi Pesan Iklan Layanan Masyarakat Peringatan Di Perlintasan Kereta Api di Televisi)

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    Advertising is the process of delivering a message or information to some or all audiences by using media. Problems that often occur when this number of accidents that occur on railway crossings in Indonesia. Objectives to be achieved in this study was to determine how the level of public knowledge about the contents of the message Surabaya public service ads warning at railroad crossings on television. The population in this study are Surabaya people over the age of 17-59 years and sampling techniques in the study were non-probability sampling method with accidental sampling technique. Methods of data analysis in this study using a frequency table. From the results of the test results obtained respondents' level of knowledge of the contents of the message about the public service ads warning at railway crossings is high. The high level of knowledge of the respondents indicate the success of the government in conveying messages through community service

    Content Matters: Neuroimaging Investigation of Brain and Behavioral Impact of Televised Anti-Tobacco Public Service Announcements

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    Televised public service announcements are video ads that are a key component of public health campaigns against smoking. Understanding the neurophysiological correlates of anti-tobacco ads is an important step toward novel objective methods of their evaluation and design. In the present study, we used functional magnetic resonance imaging (fMRI) to investigate the brain and behavioral effects of the interaction between content ( argument strength, AS) and format ( message sensation value, MSV) of anti-smoking ads in humans. Seventy-one nontreatment-seeking smokers viewed a sequence of 16 high or 16 low AS ads during an fMRI scan. Dependent variables were brain fMRI signal, the immediate recall of the ads, the immediate change in intentions to quit smoking, and the urine levels of a major nicotine metabolite cotinine at a 1 month follow-up. Whole-brain ANOVA revealed that AS and MSV interacted in the inferior frontal, inferior parietal, and fusiform gyri; the precuneus; and the dorsomedial prefrontal cortex (dMPFC). Regression analysis showed that the activation in the dMPFC predicted the urine cotinine levels 1 month later. These results characterize the key brain regions engaged in the processing of persuasive communications and suggest that brain fMRI response to anti-smoking ads could predict subsequent smoking severity in nontreatment-seeking smokers. Our findings demonstrate the importance of the quality of content for objective ad outcomes and suggest that fMRI investigation may aid the prerelease evaluation of televised public health ads
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