729 research outputs found

    Searching for associations between social media trending topics and organizations

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    This work focuses on how micro and small companies can take advantage of trending topics for marketing campaigns. Trending topics are the most discussed topics at the moment on social media platforms, particularly on Twitter and Facebook. While the access to trending topics is free and available to everyone, marketing specialists and specific software are more expensive, therefore small companies do not have the budget to support those costs. The main goal is to search for associations between trending topics and companies on social media platforms and HotRivers prototype is designed to accomplish this. A solution that aims to be inexpensive, fast, and automated. Detailed analyses were conducted to reduced the time and maximize the resources available at the lowest price. The final user receives a list of the trending topics related to the target company. For HotRivers were tested different pre-processing text techniques, a method to select tweets called Centroid Strategy and three models, an embedding vectors approach with Doc2Vec model, a probabilistic model with Latent Dirichlet Allocation, and a classification task approach with a Convolutional Neural Network used on the final architecture. The Centroid Strategy is used on trending topics to avoid unwanted tweets. In the results stand out that trending topic Nike has an association with the company Nike and #World- PatientSafetyDay has an association with Portsmouth Hospitals University. HotRivers cannot produce a full marketing campaign but can point out to the direction to the next campaign.Este trabalho foca-se na forma como as micro e pequenas empresas podem tirar partido dos trending topics para as suas campanhas de marketing. Os trending topics são os tópicos mais discutidos em cada momento nas redes sociais, particularmente no Twitter e no Facebook. Enquanto o acesso aos trending topics é gratuito e generalizado, os especialistas em marketing e o software especifico são dispendiosos, pelo que as pequenas empresas não têm o orçamento para suportar esses custos. O principal objetivo é procurar associações entre trending topics e empresas nas redes sociais e para isso foi criado um protótipo chamado HotRivers. Uma solução que pretende ser acessível, rápida e automatizada. Foram realizadas análises detalhadas para reduzir o tempo e maximizar os recursos disponíveis a preço baixo. O utilizador final recebe uma lista dos trending topics relacionados com a empresa alvo. O HotRivers foi testado com diferentes técnicas de pré-processamento de texto, um método para selecionar tweets chamado Estratégia Centroid e três modelos, uma abordagem de vectores embedding com o modelo Doc2Vec, um modelo probabilístico com Alocação de Dirichlet Latente, e uma abordagem de classificação com uma Rede Neural Convolucional, selecionada para a arquitetura final. A Estratégia Centroid é utilizada nos trending topics para evitar tweets indesejados. Nos resultados destacam-se o trending topic "Nike" que tem uma associação com a empresa Nike e #WorldPatientSafetyDay que tem uma associação com a Universidade dos Hospitais de Portsmouth. Embora o HotRivers não possa produzir uma campanha de marketing completa, pode apontar a direção para a campanha seguinte

    D4.1. Technologies and tools for corpus creation, normalization and annotation

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    The objectives of the Corpus Acquisition and Annotation (CAA) subsystem are the acquisition and processing of monolingual and bilingual language resources (LRs) required in the PANACEA context. Therefore, the CAA subsystem includes: i) a Corpus Acquisition Component (CAC) for extracting monolingual and bilingual data from the web, ii) a component for cleanup and normalization (CNC) of these data and iii) a text processing component (TPC) which consists of NLP tools including modules for sentence splitting, POS tagging, lemmatization, parsing and named entity recognition

    Russian Language Neural Net Chatbot with Natural Language Processing

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    In this paper, we consider a chatbot, which can reply to various user commands and uses natural language processing. Moreover, the most common employee's working processes were automated. This solution can work under any corporate local or global networks. Although, in this article, used tools, software and libraries are explained as well. As a result, chatbot prototype is presented

    Sharing Cultural Heritage: the Clavius on the Web Project

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    In the last few years the amount of manuscripts digitized and made available on the Web has been constantly increasing. However, there is still a considarable lack of results concerning both the explicitation of their content and the tools developed to make it available. The objective of the Clavius on the Web project is to develop a Web platform exposing a selection of Christophorus Clavius letters along with three different levels of analysis: linguistic, lexical and semantic. The multilayered annotation of the corpus involves a XML-TEI encoding followed by a tokenization step where each token is univocally identified through a CTS urn notation and then associated to a part-of-speech and a lemma. The text is lexically and semantically annotated on the basis of a lexicon and a domain ontology, the former structuring the most relevant terms occurring in the text and the latter representing the domain entities of interest (e.g. people, places, etc.). Moreover, each entity is connected to linked and non linked resources, including DBpedia and VIAF. Finally, the results of the three layers of analysis are gathered and shown through interactive visualization and storytelling techniques. A demo version of the integrated architecture was developed

    The Family Name as Socio-Cultural Feature and Genetic Metaphor: From Concepts to Methods

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    A recent workshop entitled The Family Name as Socio-Cultural Feature and Genetic Metaphor: From Concepts to Methods was held in Paris in December 2010, sponsored by the French National Centre for Scientific Research (CNRS) and by the journal Human Biology. This workshop was intended to foster a debate on questions related to the family names and to compare different multidisciplinary approaches involving geneticists, historians, geographers, sociologists and social anthropologists. This collective paper presents a collection of selected communications
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