The social TV phenomenon and fake online restaurant reviews

Purpose – The social TV phenomenon has raised the interest of some researchers in studying the production of online reviews. However, little is known about the characteristics of reviewers that, without having had indeed a real experience of consumption, still dare to assess the service. The purpose of this research is to understand these reviewers better, using an experiment conducted in Brazil. Design/methodology/approach – Through a cluster analysis with 2547 reviewers of 7 restaurants that participated in a reality show in Brazil, we were able to create 4 fours. Using Spearman Correlation and Kruskal-Wallis Test, differences among groups were analysed in the search of behavioural changes among different types of reviewers. Findings – We conclude that social TV influence fake online reviews of restaurants that were involved in a tv show. Furthermore, we were able to verify that some reviewers indeed assess the service without indeed having tried the service, which strongly bias the influence they are going to cause in potential consumers. Four types of reviewers were identified: the real expert, the amateur reviewer, the speculator and the pseudo expert. The 2 latter types are analyzed through the anthropologic lens of the popular Brazilian culture and the TV influence in that country. Research limitations/implications – we were able to understand how TV can influence the construction of fake online reviews for restaurants. Practical implications – It is important for the restaurant and hospitality industry in general, to be able to be attentive to the phenomenon of fake reviews that can totally biased the advantages of this assessment system that was created to produce trust among consumers, but that can act exactly the other way around. Originality/value – This study highlights the relevance of taking into account cultural background of the country where the restaurant is located, as well as emphasizing the relevance of conducting a previous analysis of the decision of embarking on a reality show that it has high chances to biasedly influence consumers’ decisions.info:eu-repo/semantics/publishedVersio

Realistic Man, Fantasy Policeman: The Longevity of Ruth Rendell's Reginald Wexford

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The virtual watercooler: Influences of political comedy on social media discussion

With the emergence of social media activity as a daily phenomenon for most Americans, online users are becoming greater consumers of political information, and are choosing to share that information through social media outlets. A virtual watercooler effect is created, in the form of online political debates and arguments. This study examines the connection between viewers of political comedy programmings (television shows like The Daily Show With Jon Stewart and The Colbert Report) and political discussion on social media websites such as Facebook and Twitter. Using a survey of EMU undergraduate students that measures political efficacy and media habits, in addition to an experiment comparing political comedy to traditional news coverage, this presentation will re-define the perception of younger voters as non-participants in the political system and generate discussion of new mediums of political participation in 21st century politics

Glued to the Sofa : Exploring Guilt and Television Binge-Watching Behaviors

In order to better understand the various aspects of television binge-watching behaviors and determine how guilt coincides with binge viewership, researchers administered a survey to 530 adults. Quantitative and qualitative analysis of responses suggested that viewers who watch less TV overall feel guiltier about binge-watching. Comedies and dramas were the most often binged genres, though viewers who binge-watched teen dramas felt guiltiest. Streaming services and digital video recorders (DVRs) were the most common platforms used for binge-watching television; those who used streaming services felt high levels of guilt afterwards, while those who used DVRs felt very little. Results indicated that the social context for viewership and the medium through which television was binged were not associated with guiltiness. In responses to open-ended questions, participants mentioned binge-watching motivations such as background noise for multitasking, avoiding spoilers, maximizing social currency, and escapism

College Students’ Dual-Screening, Political Habits, and Attitudes: A Survey Analysis

With the rise of technology, the way people may communicate is becoming infinitely more creative and complex. Dual-screening, or second screening, is one way in which people may now engage with live television events. Dual-screening occurs when an individual uses their phone, while watching television, in such a way that aids them in their viewing of television: this is called hybrid media. Previous research has been done that has indicated people who dual-screen typically are more politically active. According to Hybrid Media System Theory, as dual-screening rises in relevance, the political power of normal citizens increases. Therefore, this study uses political dual-screeners as the independent variable. By surveying 235 college students, this study found a number of strong correlations between political dual-screening and political activism, trust in social media, and psychological motivations to meet their needs for coordination and affection. By running bivariate correlation analysis and multiple regression analysis, this study discovered that political dual-screening individuals are strongly to all of these dependent variables