Automatic domain ontology extraction for context-sensitive opinion mining

Automated analysis of the sentiments presented in online consumer feedbacks can facilitate both organizations’ business strategy development and individual consumers’ comparison shopping. Nevertheless, existing opinion mining methods either adopt a context-free sentiment classification approach or rely on a large number of manually annotated training examples to perform context sensitive sentiment classification. Guided by the design science research methodology, we illustrate the design, development, and evaluation of a novel fuzzy domain ontology based contextsensitive opinion mining system. Our novel ontology extraction mechanism underpinned by a variant of Kullback-Leibler divergence can automatically acquire contextual sentiment knowledge across various product domains to improve the sentiment analysis processes. Evaluated based on a benchmark dataset and real consumer reviews collected from Amazon.com, our system shows remarkable performance improvement over the context-free baseline

An Empirical Study of Online Consumer Review Spam: A Design Science Approach

Because of the sheer volume of consumer reviews posted to the Internet, a manual approach for the detection and analysis of fake reviews is not practical. However, automated detection of fake reviews is a very challenging research problem given the fact that fake reviews could just look like legitimate reviews. Guided by the design science research methodology, one of the main contributions of our research work is the development of a novel methodology and an instantiation which can effectively detect untruthful consumer reviews. The results of our experiment confirm that the proposed methodology outperforms other well-known baseline methods for detecting untruthful reviews collected from amazon.com. Above all, the designed artifacts enable us to conduct an econometric analysis to examine the impact of fake reviews on product sales. To the best of our knowledge, this is the first empirical study conducted to analyze the economic impact of fake consumer reviews

Natural Language Processing in-and-for Design Research

We review the scholarly contributions that utilise Natural Language Processing (NLP) methods to support the design process. Using a heuristic approach, we collected 223 articles published in 32 journals and within the period 1991-present. We present state-of-the-art NLP in-and-for design research by reviewing these articles according to the type of natural language text sources: internal reports, design concepts, discourse transcripts, technical publications, consumer opinions, and others. Upon summarizing and identifying the gaps in these contributions, we utilise an existing design innovation framework to identify the applications that are currently being supported by NLP. We then propose a few methodological and theoretical directions for future NLP in-and-for design research

Detecting Singleton Review Spammers Using Semantic Similarity

Online reviews have increasingly become a very important resource for consumers when making purchases. Though it is becoming more and more difficult for people to make well-informed buying decisions without being deceived by fake reviews. Prior works on the opinion spam problem mostly considered classifying fake reviews using behavioral user patterns. They focused on prolific users who write more than a couple of reviews, discarding one-time reviewers. The number of singleton reviewers however is expected to be high for many review websites. While behavioral patterns are effective when dealing with elite users, for one-time reviewers, the review text needs to be exploited. In this paper we tackle the problem of detecting fake reviews written by the same person using multiple names, posting each review under a different name. We propose two methods to detect similar reviews and show the results generally outperform the vectorial similarity measures used in prior works. The first method extends the semantic similarity between words to the reviews level. The second method is based on topic modeling and exploits the similarity of the reviews topic distributions using two models: bag-of-words and bag-of-opinion-phrases. The experiments were conducted on reviews from three different datasets: Yelp (57K reviews), Trustpilot (9K reviews) and Ott dataset (800 reviews).Comment: 6 pages, WWW 201

CHORUS Deliverable 2.1: State of the Art on Multimedia Search Engines

Based on the information provided by European projects and national initiatives related to multimedia search as well as domains experts that participated in the CHORUS Think-thanks and workshops, this document reports on the state of the art related to multimedia content search from, a technical, and socio-economic perspective. The technical perspective includes an up to date view on content based indexing and retrieval technologies, multimedia search in the context of mobile devices and peer-to-peer networks, and an overview of current evaluation and benchmark inititiatives to measure the performance of multimedia search engines. From a socio-economic perspective we inventorize the impact and legal consequences of these technical advances and point out future directions of research

Mix 'n Match: Integrating Text Matching and Product Substitutability within Product Search

Two products are substitutes if both can satisfy the same consumer need. Intrinsic incorporation of product substitutability - where substitutability is integrated within latent vector space models - is in contrast to the extrinsic re-ranking of result lists. The fusion of text matching and product substitutability objectives allows latent vector space models to mix and match regularities contained within text descriptions and substitution relations. We introduce a method for intrinsically incorporating product substitutability within latent vector space models for product search that are estimated using gradient descent; it integrates flawlessly with state-of-the-art vector space models. We compare our method to existing methods for incorporating structural entity relations, where product substitutability is incorporated extrinsically by re-ranking. Our method outperforms the best extrinsic method on four benchmarks. We investigate the effect of different levels of text matching and product similarity objectives, and provide an analysis of the effect of incorporating product substitutability on product search ranking diversity. Incorporating product substitutability information improves search relevance at the cost of diversity

An Intelligent Online Shopping Guide Based On Product Review Mining

This position paper describes an on-going work on a novel recommendation framework for assisting online shoppers in choosing the most desired products, in accordance with requirements input in natural language. Existing feature-based Shopping Guidance Systems fail when the customer lacks domain expertise. This framework enables the customer to use natural language in the query text to retrieve preferred products interactively. In addition, it is intelligent enough to allow a customer to use objective and subjective terms when querying, or even the purpose of purchase, to screen out the expected products