Perspectives of Small Retailers in the Organic Market: Customer Satisfaction and Customer Enthusiasm

Abstract. In this paper we discuss the impact of customer satisfaction and enthusiasm on the performance of small retailers in the organic food market. The analysis of customer satisfaction and shop data confirm essential economic effects. The study is based on 948 customer interviews and an analysis of management ratios of 12 organic food shops in Germany. The results show that customer satisfaction is a relevant key to sales performance. Regression analysis reveals that overall customer satisfaction accounts for 32 % of sales per square meter sales area. An additional factor analysis identifies service and product quality as main determinants of customer satisfaction. Consumers consider the freshness of fruit and vegetables as representative for the quality of the whole assortment. A correlation analysis demonstrates that customer enthusiasm is a more accurate factor in the recommendation of shops than customer satisfaction. The paper ends with managerial and scientific implications

Synthesis report with pro-poor trade research findings and policy recommandations

The purpose of the project was to investigate international trade in fisheries products and its relationship to poverty alleviation and livelihoods of poor aquatic resource users in developing countries in Asia, and to identify options to improve the effectiveness of poverty reduction through international seafood trade. The project directly addressed the EC-PREP priority area of trade and development, and indirectly provided valuable insight to two other priority areas: food security and sustainable rural development; and institutional capacity building. [PDF contains 60 pages.

On the motivating impact of price and online recommendations at the point of online purchase

This is the post-print version of the Article. The official published version can be accessed from the link below - Copyright @ 2011 ElsevierDo online recommendations have the same motivating impact as price at the point of online purchase? The results (n = 268) of an conjoint study show that: (1) when the price is low or high relatively to market price, it has the strongest impact (positive and negative) on the likelihood of an online purchase of an mp3 player, (2) when the price is average to market price, online recommendation and price are equal in their impact at the point of online purchase, and, (3) the relative impact from price increases when online shopping frequencies increases. The implications these results give are that online retailers should be aware that online recommendations are not as influential as a good offer when consumers purchase electronics online. However, other customer recommendations have a stronger impact on novice online shoppers than towards those consumers that shop more frequently online

The RFID PIA – developed by industry, agreed by regulators

This chapter discusses the privacy impact assessment (PIA) framework endorsed by the European Commission on February 11th, 2011. This PIA, the first to receive the Commission's endorsement, was developed to deal with privacy challenges associated with the deployment of radio frequency identification (RFID) technology, a key building block of the Internet of Things. The goal of this chapter is to present the methodology and key constructs of the RFID PIA Framework in more detail than was possible in the official text. RFID operators can use this article as a support document when they conduct PIAs and need to interpret the PIA Framework. The chapter begins with a history of why and how the PIA Framework for RFID came about. It then proceeds with a description of the endorsed PIA process for RFID applications and explains in detail how this process is supposed to function. It provides examples discussed during the development of the PIA Framework. These examples reflect the rationale behind and evolution of the text's methods and definitions. The chapter also provides insight into the stakeholder debates and compromises that have important implications for PIAs in general.Series: Working Papers on Information Systems, Information Business and Operation

Perspectives of small retailers in the organic market: Customer satisfaction and customer enthusiasm

In this paper we discuss the impact of customer satisfaction and enthusiasm on the performance of small retailers in the organic food market. The analysis of customer satisfaction and shop data confirm essential economic effects. The study is based on 948 customer interviews and an analysis of management ratios of 12 organic food shops in Germany. The results show that customer satisfaction is a relevant key to sales performance. Regression analysis reveals that overall customer satisfaction accounts for 32 % of sales per square meter sales area. An additional factor analysis identifies service and product quality as main determinant s of customer satisfaction. Consumer s consider the freshness of fruit and vegetables as representative for the quality of the whole assortment. A correlation analysis demonst rates that customer enthusiasm is a more accurate factor in the recommendation of shops than customer satisfaction. The paper ends with managerial and scientific implications.retail marketing, success factor, organic marketing, regression analysis, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety,

Recommendation Subgraphs for Web Discovery

Recommendations are central to the utility of many websites including YouTube, Quora as well as popular e-commerce stores. Such sites typically contain a set of recommendations on every product page that enables visitors to easily navigate the website. Choosing an appropriate set of recommendations at each page is one of the key features of backend engines that have been deployed at several e-commerce sites. Specifically at BloomReach, an engine consisting of several independent components analyzes and optimizes its clients' websites. This paper focuses on the structure optimizer component which improves the website navigation experience that enables the discovery of novel content. We begin by formalizing the concept of recommendations used for discovery. We formulate this as a natural graph optimization problem which in its simplest case, reduces to a bipartite matching problem. In practice, solving these matching problems requires superlinear time and is not scalable. Also, implementing simple algorithms is critical in practice because they are significantly easier to maintain in production. This motivated us to analyze three methods for solving the problem in increasing order of sophistication: a sampling algorithm, a greedy algorithm and a more involved partitioning based algorithm. We first theoretically analyze the performance of these three methods on random graph models characterizing when each method will yield a solution of sufficient quality and the parameter ranges when more sophistication is needed. We complement this by providing an empirical analysis of these algorithms on simulated and real-world production data. Our results confirm that it is not always necessary to implement complicated algorithms in the real-world and that very good practical results can be obtained by using heuristics that are backed by the confidence of concrete theoretical guarantees

Market Orientation in a Small Scale Enterprise Environment: Importance of Product-Related Factors

This study uses the results of an evaluation programme to examine the value of a market orientation for small scale manufacturer in the mass retail market. Results show that an evaluator's assessment of a product's readiness for the marketplace and his/her recommendation for the type of market it should enter were better at predicting short-term and long-term performance than market orientation alone

Installment 2 of "Creating a Sustainable Food Future": Reducing Food Loss and Waste

Approximately one out of every four calories grown to feed people is not ultimately consumed by humans. Food is lost and wasted to a varying extent across the globe, across all stages of the food value chain, and across all types of food. As a result, overall global food availability is lower than it would be otherwise, negatively affecting food security and requiring the planet's agriculture system to produce additional food to compensate for the food that is not ultimately consumed by people. The potential benefits of reducing food loss and waste are large. As a strategy for closing the food gap between food available today and food needed in 2050 to adequately feed the planet's projected 9.3 billion people, reducing food loss and waste satisfies each of the development and environmental criteria we introduced in the first installment of the Creating a Sustainable Food Future series. While increasing food availability, reducing food loss and waste can alleviate poverty and provide gender benefits while reducing pressure on ecosystems, climate, and water. Reducing food loss and waste may be one of those rare multiple "win-win" strategies.How can the world go about reducing food loss and waste on a large scale? This installment of the forthcoming "World Resources Report Creating a Sustainable Food Future" addresses that question. This working paper, which will feed into that report, begins by clarifying definitions of food loss and waste, then quantifies the scale of the problem and explores the impact addressing the problem could have on the food gap. The paper then focuses on practical solutions for reducing food loss and waste and presents case studies of successful initiatives. It concludes by offering recommendations for how to scale up reductions in food loss and waste

Incentives and disincentives for reducing sugar in manufactured foods: An exploratory supply chain analysis

This policy brief presents the results of a novel food supply chain analysis that identifies insights for governments to consider when designing sugar reduction strategies. It explores the incentives and disincentives to using sugar in manufactured foods throughout the “sugar supply chain” – the actors and activities that take sugar from farm to fork. It draws on the perspectives of entities working inside this sugar supply chain to explore the following key questions: • What are the incentives and disincentives for industry to reduce the amount of sugar in manufactured food and drink products? • At what point along the supply chain do these incentives and disincentives operate? • Are there opportunities to effectively enhance the incentives and/or lessen the disincentives for reducing sugar