Food Commercials and Kids: Characterizing Advertising Content of Children's Online Television Programs

Internet marketing has gained attention as a new medium to advertise food products to children. This study examines the prevalence of food marketing during children's television programs that are available on the internet. While food is the largest product category advertised, commercials make up a smaller portion of episode time online compared to previous reports of television advertising.Internet Food Marketing, Childhood Obesity, Content Analysis, Food Consumption/Nutrition/Food Safety, Marketing,

International Internet Retail Marketing: Do Product Characteristics Really Matter?

Many practitioners and academic researchers are engaged in the evaluation and study of the impact of the Internet on global retail marketing. Findings have generally focused on the unique attributes of the Internet marketplace and many have discussed product attributes or characteristics which seem important to market success.  However, a 2003 Irish retail study claims there are no correlations between the types of product purchased on the Internet and challenges the validity of product characteristics as an important consideration for Internet marketing (Golden, Hughes and Gallagher, 2003).  This article reviews the development of product characteristic marketing theory and discusses the findings of recent studies which investigate product characteristics and their importance to Internet based international retail marketing plans

Internet-induced marketing techniques: Critical factors in viral marketing campaigns

The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based ‘word-of-mouth’ marketing technique. Based on existing knowledge, five types of viral marketing factors that may critically influence the success of viral marketing campaigns are identified. These factors are the overall structure of the campaign, the characteristics of the product or service, the content of the message, the characteristics of the diffusion and, the peer-to-peer information conduit. The paper discusses three examples of viral marketing campaigns and identifies the specific factors in each case that influence its success. The paper concludes with a viral marketing typology differentiating between viral marketing communications, unintended viral marketing and commercial viral marketing. This is still a rapidly evolving area and further research is clearly needed to monitor new developments and make sense of the radical changes these developments bring to the market

Extracting consumers needs for new products a web mining approach

Here we introduce a web mining approach for automatically identifying new product ideas extracted from web logs. A web log - also known as blog - is a web site that provides commentary, news, and further information on a subject written by individual persons. We can find a large amount of web logs for nearly each topic where consumers present their needs for new products. These new product ideas probably are valuable for producers as well as for researchers and developers. This is because they can lead to a new product development process. Finding these new product ideas is a well-known task in marketing. Therefore, with this automatic approach we support marketing activities by extracting new and useful product ideas from textual information in internet logs. This approach is implemented by a web-based application named Product Idea Web Log Miner where users from the marketing department provide descriptions of existing products. As a result, new product ideas are extracted from the web logs and presented to the users

THE IMPACT OF THE IMPLEMENTATION OF AN ADVERTISING PROGRAM ON THE INTERNET AND USING DIRECT MARKETING WITH E-MAIL ON INTERNET USERS INFORMATION PROCESSING AND THEIR PRODUCT-BUYING DECISIONS IN INDONESIA

Indonesia, with the highest growth of advertising spending compared with other countries in Asia Pacific, turns out to be using the Internet less as an advertising media compared with other media. This research aims to analyze the impact of the implementation of an advertising program on the Internet and using direct marketing with e-mail. The research will also examine how advertising information processing impacts on Internet users and their product-buying decisions. The implementation of advertising programs and e-mail marketing are measured by Internet user perceptions to determine how their decisions were influenced by advertising information processing. The analyzed buying decisions are Internet-user product-buying decision steps based on advertisements acquired from websites and e-mail. Hypothesis development based upon combination of advertising decision model as advertising program, e-mail marketing model, information processing model and Internet buying decision making model, is tested using Structural Equation Method (SEM). Respondants in this study were all Internet users from Jakarta, Bogor, Depok, Tangerang and Bekasi territories with 340 people were randomly selected Internet users. The result shows that Internet advertising program and e-mail marketing influence advertising information processing by Internet users simultaneously. Furthermore, all those factors lead to better Internet users buying decision in Indonesia. Keywords : Internet advertising program, e-mail marketing, information processing, product- buying decisions

FACEBOOK MARKETING DALAM KOMUNIKASI PEMASARAN MODERN

ABSTRAK Pemasaran adalah salah satu perangkat vital dalam suatu bisnis, sistem pemasaran yang baik merupakan pendukung siklus hidup sebuah produk (product lifecycle). Pemasaran tidak sekedar pengembangan produk yang baik, penetapan harga yang menarik, dan ketersediaan bagi konsumen sasaran. Perusahaan juga harus berkomunikasi dengan konsumen. Kendala yang dihadapi adalah pada efisiensi anggaran untuk media komunikasi pemasaran. Teknologi informasi khususnya internet sangat mempengaruhi dunia marketing, bahkan pemanfaatan internet untuk marketing dianggap sebagai trend setter. Facebook Marketing merupakan salah satu cara pemasaran melalui internet dengan memanfaatkan fungsi-fungsi yang ada pada jejaring sosial Facebook. Dengan Facebook Marketing pengusaha tidak hanya melaksanakan proses bisnis pemasaran, namun juga dapat berkomunikasi dengan pelanggan-pelanggannya. Facebook Marketing merupakan solusi komunikasi pemasaran modern. Kata kunci : komunikasi, pemasaran, jejaring sosial, facebook, internet ABSTRACT Marketing is one of the vital tools in a business, a good marketing system is a supporter of the life cycle of a product (product lifecycle). Marketing is not just a good product development, attractive pricing, and availability for target consumer.  Companies also need to communicate with consumers. Constraints faced by the media on the efficiency of the budget for marketing communications. Especially information technology is affecting the world of internet marketing, even the use of internet for marketing is considered as a trend setter. Facebook Marketing is a way of marketing through the Internet by leveraging the existing functions of the social network Facebook. With Facebook Marketing entrepreneurs do not only carry out the business processes of marketing, but also can communicate with its customers. Facebook marketeing is a modern marketing communications solutions. Key words: communication, marketing, social networking, facebook, interne

Information Acquisition and Investment Decisions on the Internet: An Empirical Investigation

With intensifying competition, the significance of understanding customer characteristics related to information acquisition and decision making on the Internet has increased. An understanding of customer characteristics can become a crucial element in the development and implementation of marketing strategy. This paper examines the influence of some key demographic and psychological variables on information acquisition and investment decisions on the Internet, related to mutual funds. Findings indicate that product familiarity, age, and information breadth significantly influenced information acquisition. For investment decisions on the Internet, in addition to the above-mentioned variables, sex and overconfidence was also significant

Internet Marketing: Konsep Dan Persoalan Baru Dunia Pemasaran

With increased globalization of the world economies, for most enterprises, market opportunities seem to be endless these days. Consequently, departing from the traditional commercial strategies and tactics, innovative managers are looking for unique ways to compete more effectively on a local, regional and global basis. Internet has received so much attention from business world because the internet will accelerate the decrease in costs of information. In addition, it provides a universal availability and higher quality of information. Internet also provides a fundamentally different environment for International marketing and requires a different approach. Marketing mix on internet marketing consist of five P’s: price, product, promotion, place, and personalization. Internet marketing establishes the new marketing paradigm. This paper will try to explain the effect of internet marketing on marketing mix and to determine some building blocks in the new marketing paradigm.      &nbsp

Character Content As An On Line Branding Strategy In Indonesia’s Fashion Creative Industri

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the internet and social media through creative content from their marketing messages. The purpose of this study is to explore how SME actors can build consumer trust through creative marketing communication content. This study uses a qualitative approach with a case study method on SME actors who use creative content in their marketing communication strategies on the internet and social media. This study produced two main points, firstly the marketing communication strategy in the SMIs had communication competencies from the SME actors themselves. Second, organic message content by raising the character of the business owner can help shape the character of the product, and the character of the product can be product differentiation, which can ultimately shape the product brand. the stronger the organic message content produced, the stronger the brand that is formed to form trust in the minds of consumers

Combining real-life and internet marketing methods in construction field to market RentSOS

The purpose of this thesis is to provide some ideas as to whether it is possible and effective for a new IT product to create value for construction companies via relationship marketing and internet marketing within the construction industry. As well as to provide a modified marketing mix for RentSOS, combined by relationship marketing and internet marketing methods, that can be applied at the same time. The motivation of the thesis is to look inside on an area, which gets very little attention in marketing literature, which is the B2B relationships on construction industry and effective internet marketing in B2B and B2C methods taking into account the specificities of the construction rental sector. The following hypothesis have been set: H1: Construction companies in Estonia are not using all the possible real-life marketing methods. H2: Construction companies in Estonia are not using all the possible internet marketing methods. The companies studied for relation marketing are Ramirent, Cramo and Storent. They have the ambition to be a big player in whole Estonian construction rental market. The companies studied for internet marketing are Ramirent, Cramo and Storent. These companies are considered an interesting and rewarding object for a research due to author’s goal to investigate their marketing methods in order to find out the best marketing mix for new IT product-RentSOS.http://www.ester.ee/record=b4095549~S1*es