527,782 research outputs found

    Product placement

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    The exhibition brought together a range of artists and product designers who share an interest in how objects are made, displayed / marketed and sold in contemporary culture. The exhibition questioned issues surrounding the production, technology and marketing of commodities, but on a wider scale, how (and by whom) participation in consumer activity is structured or framed. Each artist and product designer was ‘paired’ in order to produce a new object, multiple or edition for exhibition. Via this cross-disciplinary collaboration, new working processes were to be found and explored, as well as allowing a re-appraisal of the conceptual elements of their practices. The resulting polymorphic objects (often neither product or artwork) were placed in an installation developed for the exhibition. Through an architectural re-working of the gallery, the space becomes a parody of 'catalogue' stores - mimicking their structure of experience with catalogue kiosks, service point (with uniformed assistant) and market hall/storage space. Merging this structure into the space intended to amplify the functional similarities and behavioral prompts of gallery, retail and warehouse spaces

    PRODUCT PLACEMENT

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    The soundtrack to the film as a special type product placement (Саундтрек у кінопродукції як особливий вид product placement)

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    Product Placement was analized: its peculiarities and species, including the soundtrack to the film. Concept of «soundtrack» and its relation to Product Placement were substantiated too. Article was given classification and measurement of soundtracks (Розглянуто Product Placement: його особливості та види, зокрема саундтрек до фільму. Обгрунтовано поняття «саундтрек» і його відношення до Product Placement, дано класифікацію та оцінку саундтреків.

    Product placement as a way of promoting on an international scale based on a series of films about James Bond

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    This article presents the characteristics of product placement as global promotion. The reader may refer to the types of product placement, its regulatory framework and its short genesis and evolution. The paper presents the results of a survey conducted on a group of 123 respondents. The survey results indicate that product placement in James Bond films is noticeable by more than 90% of respondents. The respondents have positive opinions on the use of product placement to promote the products. This may encourage potential investors to make more use of film as a medium of product placement

    Representasi Product Placement Dalam Film “Habibie Dan Ainun”

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    Penelitian ini sebagai upaya untuk mengetahui representasi product placement dalam film “Habibie dan Ainun” terhadap positioning dari produk-produk stealth marketing, di mana penempatan produk adalah dibuat seolah menyatu dengan scene film. Perbedaan konteks time frame antara produk dan scene di mana produk diletakkan berpotensi menciptakan ambiguitas persepsi penonton dan ini berpengaruh pada positioning produk.Penelitian ini menggunakan semiotika Barthes di mana pada tataran mitos atau ideologi dilakukan dengan memperbandingkan positioning produk tersebut sebagai upaya kritis mengkaji representasi produk stealth marketing-nya. Hasil penelitian menunjukkan bahwa visualisasi produk dalam scene dan ketidaksesuaian time frame–nya dapat memberikan pengaruh yang berbeda bagi positioning produk

    PRODUCT PLACEMENT

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    Despite the risk of losing current and potential customers due to socially irresponsible behavior, a lot of companies decide to improve their marketing mix with product placement. Besides the danger of losing customers, this form of advertising brings along the danger of penalty, usually followed by big fines. Nevertheless, the reason for such a dangerous behavior of the producer i.e. advertiser can be found in high returns of investment in product placement in case when customers are not even aware of the presence of advertisement, and a very low probability of punishment. On the other hand, this form of advertising harms the customers who receive rather distorted information from the media that are expected to provide truthful information. The purpose of this paper is to define the concept of product placement and its types, i.e. the differences between different types of media in which product placement is used, and also to determine customer awareness of product placements they come across on a daily basis and to what extent they are threatened by them. The results of the conducted research show the customer’s inability to perceive a product placement. Despite the aforementioned facts, 58% of respondents believe they are not threatened by this type of advertising. When it comes to the legislation, the results point out that only 9% of respondents think that prevention of the above mentioned form of advertising in the Republic of Croatia is well organized, and insufficient public awareness is identified as the main cause that leads to the absence of their reaction. This contradicts the hypothesis stating that the difficulty of proving guilt is the main cause for it. From the above, it can be concluded that product placement is extremely neglected and, moreover, it is also an omnipresent punishable offense which affects the judgment of many, especially when it implies advertising in the news media. Many causes can be found for this particular problem, one of them being the public’s lack of knowledge and their carelessness regarding the issues involved
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