Effects of fashion blogger credibility, engagement and risk-taking behaviour on followers' shopping intentions. A study of Italian consumers

The present study investigates the impact of blogger credibility, homophily, engagement and risk-taking behaviour on readers’ shopping intentions. Despite the growing relevance of these issues, past studies have neglected the relevance of a joint analysis of such dimensions. To fill this gap, the study proposes and tests a model that explains blog followers’ intentions to buy products sponsored by the fashion blogger. Results from a survey on Italian consumers show that blogger credibility and homophily have a significant effect on blog engagement, which, in turn, positively affects both e-word-of-mouth and purchase intentions toward blogger’s sponsored products. Finally, theoretical and practical implications of the findings are discussed

Florch: challenges on developing a new social network accessible for senescent users

Brazilian senescent population can grow three times the actual number in the next 20 years [18], being over 88 million people in 2035. This senescent growing number brings new challenges on quality of life for Brazilian society. How to promote digital inclusion to this profile of user is still a challenge in the literature. We believe that a social network focused on senescent users can enhance the digital inclusion for them. However, it's essential that the social network be designed for senescent users. This study aims to create a project with this characteristics. We analyzed a successful social network (WhatsApp) in order to propose a new one (Florch) for senescent users. We developed a high fidelity prototype of Florch and tested it. Our findings show usability and accessibility problems faced on the project's development. In addition, a Hierarchical Task Analysis of our social network showed that it has less and simpler tasks than the successful social network (WhatsApp).Siena IdeaCAPESFAPES

The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM. Results of a binational study

Purpose – The study aims to contribute to the knowledge on the role of the fashion bloggers in the product adoption process in both advanced and emerging markets. Specifically, the study investigates the impact of credibility, engagement and homophily on intentions to buy fashion products recommended by the blogger. Design/methodology/approach – The empirical research builds on an online survey with a sample of 402 consumers (189 Italian and 213 Taiwanese). The proposed model was tested through structural equationmodeling. Findings – Results showed that homophily and the fashion blogger credibility positively influenced the engagement within the blog. Moreover, perceived similarity with the other blog’s followers (homophily) and a higher engagement with the blog both translated in a stronger intention to buy the sponsored products and to spread a positive word-of-mouth about the fashion blogger. Practical implications – The study has practical implications since it identifies strategic suggestions for both companies that create partnerships with famous fashion bloggers and bloggers who have turned their diary-style websites into a business. Originality/value – The study contributes to a better understanding of the influence exerted by blog engagement on intentions to follow blogger’s recommendations. The study also examines credibility and homophily as antecedents of engagement, which have not been extensively researched in the past with respect to blogs

8th. International congress on archaeology computer graphica. Cultural heritage and innovation

El lema del Congreso es: 'Documentación 3D avanzada, modelado y reconstrucción de objetos patrimoniales, monumentos y sitios.Invitamos a investigadores, profesores, arqueólogos, arquitectos, ingenieros, historiadores de arte... que se ocupan del patrimonio cultural desde la arqueología, la informática gráfica y la geomática, a compartir conocimientos y experiencias en el campo de la Arqueología Virtual. La participación de investigadores y empresas de prestigio será muy apreciada. Se ha preparado un atractivo e interesante programa para participantes y visitantes.Lerma García, JL. (2016). 8th. International congress on archaeology computer graphica. Cultural heritage and innovation. Editorial Universitat Politècnica de València. http://hdl.handle.net/10251/73708EDITORIA