Improved Revenue Bounds for Posted-Price and Second-Price Mechanisms

We study revenue maximization through sequential posted-price (SPP) mechanisms in single-dimensional settings with $n$ buyers and independent but not necessarily identical value distributions. We construct the SPP mechanisms by considering the best of two simple pricing rules: one that imitates the revenue optimal mchanism, namely the Myersonian mechanism, via the taxation principle and the other that posts a uniform price. Our pricing rules are rather generalizable and yield the first improvement over long-established approximation factors in several settings. We design factor-revealing mathematical programs that crisply capture the approximation factor of our SPP mechanism. In the single-unit setting, our SPP mechanism yields a better approximation factor than the state of the art prior to our work (Azar, Chiplunkar & Kaplan, 2018). In the multi-unit setting, our SPP mechanism yields the first improved approximation factor over the state of the art after over nine years (Yan, 2011 and Chakraborty et al., 2010). Our results on SPP mechanisms immediately imply improved performance guarantees for the equivalent free-order prophet inequality problem. In the position auction setting, our SPP mechanism yields the first higher-than $1-1/e$ approximation factor. In eager second-price (ESP) auctions, our two simple pricing rules lead to the first improved approximation factor that is strictly greater than what is obtained by the SPP mechanism in the single-unit setting.Comment: Accepted to Operations Researc

Learning Theory and Algorithms for Revenue Optimization in Second-Price Auctions with Reserve

Second-price auctions with reserve play a critical role for modern search engine and popular online sites since the revenue of these companies often directly de- pends on the outcome of such auctions. The choice of the reserve price is the main mechanism through which the auction revenue can be influenced in these electronic markets. We cast the problem of selecting the reserve price to optimize revenue as a learning problem and present a full theoretical analysis dealing with the complex properties of the corresponding loss function. We further give novel algorithms for solving this problem and report the results of several experiments in both synthetic and real data demonstrating their effectiveness.Comment: Accepted at ICML 201