Private vs. Business Customers in the Sharing Economy – The implications of Trust, Perceived Risk, and Social Motives on Airbnb

The sharing economy is continuously changing the hospitality industry while competing with incumbent businesses over the available market share. This study examines the peer-to-peer renting service Airbnb. In particular, we investigate how social motives, trust, and perceived risk of private and business customers, alter the accommodation provider’s intention to accept a booking request. Understanding the implications of private and business customers is key – not only for platform providers, but also for researchers investigating the sharing economy. In this article, we develop a questionnaire for assessing the influence of the respective customer type on trust, perceived risk, and the provider’s intention. Our pretest employs survey data (n = 53) and principal component analysis (PCA) to prepare a clean structural equation modeling

Introduction to Trust, Identity, and Trusted Systems in Digital Environments Minitrack

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Societal Transformation through the Sharing Economy: An example of Trust and Risk on Couchsurfing (pretest)

Societal transformation through contemporary online platforms fosters the change of consumption habits. In this regard, sharing economy platforms are changing the hospitality industry by attracting predominately the millennials generation through modern technologies and innovative business models. The given study examines the non-monetary hospitality platform Couchsurfing. In this regard, the authors investigate the influence of trust and perceived risk on the consumers’ intention to engage in a particular sharing activity. The authors further separate intermediary and users from each other to investigate the distinct influence of the two-sided market mechanisms on the consumers’ intention. This study follows a quantitative approach and employs survey data of over 200 consumers. In view of that, the authors conduct an exploratory and confirmatory factor analysis in order prepare structural equation modeling for an extended study

Adoption and Resistance of Service Innovations by Travelers in the Sharing Economy

abstract: This dissertation examines travelers’ innovation adoption and repurchase behaviors in the sharing economy. The central question is to what extent the tourism industry embraces service innovations in the sharing economy. Predicated upon behavioral reasoning theory, this research makes a contribution to the tourism study and diffusion of innovation literature, by exploring the influence of travelers’ reasonings in the innovation decision process. The dissertation follows a two-study format. The analysis contextualizes reasons for and against adoption, by incorporating appropriate constructs relevant to service innovations in social dining services (Study 1) and ride-sharing services (Study 2). An exploratory mixed methods approach is taken in both studies. The survey data and the semi-structured interviews are used to identify the context-specific reasons for and against adoption. And, a series of statistical analyses are employed to examine how reasonings influence intentions to adopt social dining services (Study 1) and intentions to repurchase ride-sharing services for the next trip (Study 2). The main results suggest that both reasons for and reasons against adoption have countervailing influences in the psychological processing, supporting the validity of the research models. The findings also reveal that different psychological paths in travelers’ adoption and repurchase intentions. In Study 1, the trustworthiness of service providers attenuates the reasons against adoption and enhances the likelihood of adopting social dining services in the pre-adoption stage. In Study 2, attitude strength functions as an additional construct, which mediates travelers’ attitudes and ultimately intentions to repurchase ride-sharing services for the next trip in the post-adoption stage. By developing and testing a framework comprising a set of consumers’ beliefs, reasonings for adoption and resistance, attitudes towards adoption, and behavioral responses to the sharing economy, the insights gleaned from this research allow practical recommendations to be made for service providers, platform providers, and policy makers in the tourism industry.Dissertation/ThesisDoctoral Dissertation Community Resources and Development 201

Attitude Towards Peer-to-Peer Accommodation: Evidence from Tourists in the Philippines

The study responds to the paucity of understanding of tourists\u27 attitudes toward peer-to-peer (P2P) accommodation services in less-developed economies. By gaining insights into the extant literature, the study proposes and tests a research model that accents the impact of perceived economic benefits, social incentives, and trust on consumers’ attitudes towards P2P accommodation. Notably, it also explores the potential attitudinal effect of the new materialist lifestyle. Data were collected through a web-based survey involving 112 consumers aware of P2P accommodation with prior domestic tourism experience in the Philippines. Partial least squares structural equation modelling technique was employed for data analysis. The findings reveal that only economic benefits and trust perceptions can predict consumers’ attitudes towards P2P accommodation services. Considering this, accommodation providers should continue to emphasize the economic value of their services to expand the customer base. Additionally, platform and accommodation providers can also enhance trust-building initiatives to reduce consumers\u27 risk perceptions potentially aggravated by the ongoing pandemic

A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors

Collaborative consumption (CC) is an increasingly prevalent form of exchange. CC occurs within a triangle of actors: a platform provider (e.g., Uber), a peer service provider (e.g., an Uber driver) and a customer. The platform provider’s main role is matchmaking, so that a customer can access assets of a peer service provider. This paper has three objectives. First, this article identifies three criteria to delineate CC from related constructs such as access-based consumption, sharing or renting. Second, it introduces a literature-based framework explicating the roles of the actors in the CC triangle along three dimensions: motives, activities and resources and capabilities. Third, it highlights areas for further research, such as the dynamics of CC, context-dependent motives and the emergence of professional (peer) service providers

The Non-Monetary Sharing Economy: An Example of Trust and Risk on Couchsurfing

Sharing economy platforms drive new consumption habits in the hospitality industry by attracting individuals through modern technologies and innovative business models. In this study, we examine the relationship between trust, perceived risk, and the consumers’ intention to request an accommodation on the non-monetary hospitality platform Couchsurfing. We further separate intermediary and corresponding users from each other to investigate the influence of the two-sided market mechanisms on the consumers’ intention. Based on a survey of 248 consumers, we propose a research model and perform structural equation modeling. Our results indicate that the influence of trust on the consumers’ intention is fully mediated by perceived risk. Further, our results show that perceived risk of the intermediary and the corresponding users influences the consumers’ intentions, despite the sharing service being free-of-charge. This study contributes to the sharing economy literature by demonstrating the important role of perceived risk on non-monetary sharing economy platforms

Becoming a Platform in Europe

Emerging out of the collaborative work conducted within the Working Group “Mechanisms to activate and support the collaborative economy” of the COST Action “From Sharing to Caring: Examining Socio-Technical Aspects of the Collaborative Economy”, the book questions the varied set of organizational forms collected under the label of “collaborative” or “sharing” economy —ranging from grassroots peer-to-peer solidarity initiatives to corporate owned platforms— from the perspective of what is known as the European social values: respect for human dignity and human rights (including those of minorities), freedom, democracy, equality, and the rule of law. Therefore, the edited collection focuses on the governance of such economic activities, and how they organize labour, cooperation and social life. From individual motivations to participating, to platform use by local groups, until platform design in its political as well as technological dimensions, the book provides a comparative overview and critical discussion on the processes, narratives and organizational models at play in the collaborative economy. On such a basis, the volume offers tools, suggestions and visions for the future that may inform the designing of policies, technologies, and business models in Europe