Recommendations for Responsible Food Marketing to Children

The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. This document provides a comprehensive set of model definitions for food marketing practices directed to children. The recommendations, developed by a national panel of experts convened by Healthy Eating Research, define the child audience range as birth to 14 years of age; address the range of food marketing practices aimed at children; and specify the strategies, techniques, media platforms, and venues used to target children. When paired with sound nutrition criteria, these recommendations will help support responsible food marketing to children by addressing current loopholes in food marketing definitions and self-regulatory efforts that allow companies to market unhealthy foods and beverages to children

Marketing with Mobile Push Notifications in a Location Specific Context

Businesses have employed different tactics over the years to market directly to individual consumers. These range from blind mailing flyers to direct targeted Internet advertisements. Many forms of marketing are effective, but none of them incorporate contextual information based on a person’s current location in real time. Apple’s iBeacon technology and the Bluetooth LE protocol make this easier than ever. Beacons can be placed in physical locations throughout a store and emit pulses that mobile applications can subscribe to. In this project, a highly scalable marketing system using iBeacon and the iOS platform was built to send push notifications to users based on their proximity to the University Book Store. Content was provided to people to draw them into the bookstore for the purpose of increasing foot traffic and ultimately increasing sales. Analytics were captured to answer questions about how many people walk through the building housing the book store, how many users received notifications and how many acted on them

Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age

Looks at the practices of food and beverage industry marketers in reaching youth via digital videos, cell phones, interactive games and social networking sites. Recommends imposing governmental regulations on marketing to children and adolescents

Impulse buying online: a visual, comparative enquiry into two mediums of grocery retailing

The purpose of our thesis has been to see how impulse buying could manifest itself online by comparing the offline and online mediums through visual enquiry, and build on the already extensive literature on offline impulse buying. The object oriented visual enquiry was used offline and online to observe grocery stores and their current and potential impulse buying stimuli. We gained an initial understanding of the differences between the offline and online mediums according to how they can manifest impulse buying stimuli. We do not believe that the offline impulse buying methods can be directly transferred to an online setting, due to differences in format. However, an online grocery shopping site can emphasize features connected to hedonism, interactivity and personalization to successfully induce impulse buying in the online mediu

Customer Relationship Management : Concept, Strategy, and Tools -3/E

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. After the initial technological approaches, this process has matured considerably – both from a conceptual and from an applications point of view. Of course this evolution continues, especially in the light of the digital transformation. Today, CRM refers to a strategy, a set of tactics, and a technology that has become indispensable in the modern economy. Based on both authors’ rich academic and managerial experience, this book gives a unified treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of this book is to be a comprehensive and up-to-date learning companion for advanced undergraduate students, master students, and executives who want a detailed and conceptually sound insight into the field of CRM

Marketing Strategies Used by Franchise Small Businesses to Retain Customers

Franchised small businesses will not survive their first 5 years if they cannot implement marketing strategies that appeal to their customers. The purpose of this multiple case study was to explore the marketing strategies that successful franchise small business leaders used to retain customers. The population comprised 4 business leaders at franchise small businesses in North Carolina. Competitive advantage theory and blue ocean theory grounded this study. Data were collected using semistructured face-to-face interviews and review of company marketing materials. Data were thematically analyzed, and 6 themes emerged: personalization of customer service, market segmentation, innovative advertising, networking, brand identity, and loyalty programs. Market segmentation and innovative advertising are fundamental strategies for retaining customers within the target market, whereas personalization of customer service can help build positive relationships with customers. These findings could improve customer loyalty and customer satisfaction, which might increase the number of successful small businesses in the United States. The implications for positive social change include the potential for business leaders to develop effective marketing strategies to retain customers, which may benefit customers through an increase in job opportunities in the local business community

Making the Link: Pregnancy Prevention and the New Welfare Era

Making the Link: Pregnancy Prevention in the New Welfare Era offers strategies to prevent unintended pregnancy in an era in which the nation's welfare program has a changed mission, more money, and greater reach. The enactment of the 1996 welfare law allows federal welfare funds to be spent on an array of pregnancy prevention activities and family planning services; furthermore, welfare funds are no longer limited to welfare recipients who receive grants -- funds may be spent on individuals who have never been a part of the welfare system. These fundamental policy changes, along with nearly $8 billion of unspent welfare funds, allow states to consider whether and how to invest in a range of strategies to prevent unintended pregnancy. The law permits, but does not require, any such investment. Nevertheless, a number of states are creating new ways to address unintended pregnancy. Some states are linking welfare offices and family planning services -- through co-location, information dissemination, referrals, case management, education, and training. Others are tapping welfare funds to provide education, information, or services to those who might never enter a welfare office. Some programs target adults, others teens; some include a focus on males. Making the Link seeks to provide insight into different types of links and how to make them work

Interactive food and beverage marketing: targeting children and youth in the digital age

The proliferation of media in children\u27s lives has created a new \u27marketing ecosystem\u27 that encompasses cell phones, mobile music devices, instant messaging, videogames, and virtual, three-dimensional worlds. These new marketing practices are fundamentally transforming how food and beverage companies do business with young people in the twenty-first century. Today, U.S. children are confronting myriad diseases associated with excessive weight gain and poor nutrition. Type 2 diabetes, a serious medical condition previously found only in adults, has become common in children and adolescents. Government agencies and public health professionals have become increasingly concerned over the role of advertising in promoting \u27high-calorie, low-nutrient\u27 products to young people. Most of the policy debate has focused on TV commercials targeted at young children. However, marketing now extends far beyond the confines of television and even the Internet, into an expanding and ubiquitous digital media culture.&nbsp

Lanthorn, vol. 11, no. 06, September 21, 1978

Lanthorn is Grand Valley State\u27s student newspaper, published from 1968 to the present