Ethics and social networking sites: A disclosive analysis of Facebook

Paper has been accepted for publication in Information, Technology and People.Purpose: This paper provides insights into the moral values embodied by a popular social networking site (SNS), Facebook. We adopt the position that technology as well as humans has a moral character in order to disclose ethical concerns that are not transparent to users of the site. Design/methodology/approach: This study is based upon qualitative field work, involving participant observation, conducted over a two year period. Findings: Much research on the ethics of information systems has focused on the way that people deploy particular technologies, and the consequences arising, with a view to making policy recommendations and ethical interventions. By focusing on technology as a moral actor with reach across and beyond the Internet, we reveal the complex and diffuse nature of ethical responsibility in our case and the consequent implications for governance of SNS. Research limitations/implications: We situate our research in a body of work known as disclosive ethics and argue for an ongoing process of evaluating SNS to reveal their moral importance. Along with other authors in the genre, our work is largely descriptive, but we engage with prior research by Brey and Introna to highlight the scope for theory development. Practical implications: Governance measures that require the developers of social networking sites to revise their designs fail to address the diffuse nature of ethical responsibility in this case. Such technologies need to be opened up to scrutiny on a regular basis to increase public awareness of the issues and thereby disclose concerns to a wider audience. We suggest that there is value in studying the development and use of these technologies in their infancy, or if established, in the experiences of novice users. Furthermore, flash points in technological trajectories can prove useful sites of investigation. Originality/value: Existing research on social networking sites either fails to address ethical concerns head on or adopts a tool view of the technologies so that the focus is on the ethical behaviour of users. We focus upon the agency, and hence the moral character, of technology to show both the possibilities for, and limitations of, ethical interventions in such cases

More than just friends? Facebook, disclosive ethics and the morality of technology

Social networking sites have become increasingly popular destinations for people wishing to chat, play games, make new friends or simply stay in touch. Furthermore, many organizations have been quick to grasp the potential they offer for marketing, recruitment and economic activities. Nevertheless, counterclaims depict such spaces as arenas where deception, social grooming and the posting of defamatory content flourish. Much research in this area has focused on the ends to which people deploy the technology, and the consequences arising, with a view to making policy recommendations and ethical interventions. In this paper, we argue that tracing where morality lies is more complex than these efforts suggest. Using the case of a popular social networking site, and concepts about the morality of technology, we disclose the ethics of Facebook as diffuse and multiple. In our conclusions we provide some reflections on the possibilities for action in light of this disclosure

GeoIntelligence: Data Mining Locational Social Media Content for Profiling and Information Gathering

The current social media landscape has resulted in a situation where people are encouraged to share a greater amount of information about their day-to-day lives than ever before. In this environment a large amount of personal data is disclosed in a public forum with little to no regard for the potential privacy impacts. This paper focuses on the presence of geographic data within images, metadata and individual postings. The GeoIntelligence project aims to aggregate this information to educate users on the possible implications of the utilisation of these services as well as providing service to law enforcement and business. This paper demonstrates the ability to profile users on an individual and group basis from data posted openly to social networking services

Mining social network data for personalisation and privacy concerns: A case study of Facebook’s Beacon

This is the post-print version of the final published paper that is available from the link below.The popular success of online social networking sites (SNS) such as Facebook is a hugely tempting resource of data mining for businesses engaged in personalised marketing. The use of personal information, willingly shared between online friends' networks intuitively appears to be a natural extension of current advertising strategies such as word-of-mouth and viral marketing. However, the use of SNS data for personalised marketing has provoked outrage amongst SNS users and radically highlighted the issue of privacy concern. This paper inverts the traditional approach to personalisation by conceptualising the limits of data mining in social networks using privacy concern as the guide. A qualitative investigation of 95 blogs containing 568 comments was collected during the failed launch of Beacon, a third party marketing initiative by Facebook. Thematic analysis resulted in the development of taxonomy of privacy concerns which offers a concrete means for online businesses to better understand SNS business landscape - especially with regard to the limits of the use and acceptance of personalised marketing in social networks

Literature Overview - Privacy in Online Social Networks

In recent years, Online Social Networks (OSNs) have become an important\ud part of daily life for many. Users build explicit networks to represent their\ud social relationships, either existing or new. Users also often upload and share a plethora of information related to their personal lives. The potential privacy risks of such behavior are often underestimated or ignored. For example, users often disclose personal information to a larger audience than intended. Users may even post information about others without their consent. A lack of experience and awareness in users, as well as proper tools and design of the OSNs, perpetuate the situation. This paper aims to provide insight into such privacy issues and looks at OSNs, their associated privacy risks, and existing research into solutions. The final goal is to help identify the research directions for the Kindred Spirits project

Teens, Social Media, and Privacy

Teens share a wide range of information about themselves on social media sites; indeed the sites themselves are designed to encourage the sharing of information and the expansion of networks. However, few teens embrace a fully public approach to social media. Instead, they take an array of steps to restrict and prune their profiles, and their patterns of reputation management on social media vary greatly according to their gender and network size

Couldn't or Wouldn't? the Influence of Privacy Concerns and Self-Efficacy in Privacy Management on Privacy Protection

Sampling 515 college students, this study investigates how privacy protection, including profile visibility, self-disclosure, and friending, are influenced by privacy concerns and efficacy regarding one's own ability to manage privacy settings, a factor that researchers have yet to give a great deal of attention to in the context of social networking sites (SNSs). The results of this study indicate an inconsistency in adopting strategies to protect privacy, a disconnect from limiting profile visibility and friending to self-disclosure. More specifically, privacy concerns lead SNS users to limit their profile visibility and discourage them from expanding their network. However, they do not constrain self-disclosure. Similarly, while self-efficacy in privacy management encourages SNS users to limit their profile visibility, it facilitates self-disclosure. This suggests that if users are limiting their profile visibility and constraining their friending behaviors, it does not necessarily mean they will reduce self-disclosure on SNSs because these behaviors are predicted by different factors. In addition, the study finds an interaction effect between privacy concerns and self-efficacy in privacy management on friending. It points to the potential problem of increased risk-taking behaviors resulting from high self-efficacy in privacy management and low privacy concerns.Radio-Television-Fil