Functioning of the Clothing Networks on the Global Markets - Comparative Analysis

In the clothing sector the partnership networks are being created between the economic subject, because such actions are aimed at minimising the risk, as well as to reducing the production and distribution costs. The most often encountered networks in the textile-clothing branch are the franchising networks. The present article concentrates on the competitiveness aspect of the global clothing networks. A comparative analysis of the action of the commercial clothing networks was made, in order to show some features of its operation and proceeding, while focusing on the specified elements of the marketing-mix strategy. The obtained results allowed to show the differences and similarities in the used marketing strategies.W niniejszym artykule skoncentrowano się na aspekcie konkurencyjności globalnych sieci odzieżowych. Dokonano analizy porównawczej działania odzieżowych sieci handlowych, w celu ukazania pewnych cech jego działalności i postępowania skupiając się na określonych elementach strategii marketing-mix. Uzyskane wyniki pozwoliły na pokazanie róznic i podobieństw w stosowanych strategiach marketingowych

Analysis of the Competitiveness of the Pork Industry in Denmark

Now days in the pig industry as well as in other agro food sectors is the competitiveness that declare the success or failure on the global market. In the case of the pig industry, to be competitive it means to be able to offer a product of higher quality than rivals, but at similar price. The Danish pig industry has reached this level of competitiveness mainly thanks to its forward vertical integrated production chain. This specific coordination, besides than to reduce the transaction costs, push toward a production of excellent quality, that can be promptly adjusted according to the consumers demand.competitiveness, Danish pork industry, vertical integration, Livestock Production/Industries,

Increasing Dominance - the Role of Advertising, Pricing and Product Design

Despite the empirical relevance of advertising strategies in concentrated markets, the economics literature is largely silent on the effect of persuasive advertising strategies on pricing, market structure and increasing (or decreasing) dominance. In a simple model of persuasive advertising and pricing with differentiated goods, we analyze the interdependencies between ex-ante asymmetries in consumer appeal, advertising and prices. Products with larger initial appeal to consumers will be advertised more heavily but priced at a higher level - that is, advertising and price discounts are strategic substitutes for products with asymmetric initial appeal. We find that the escalating effect of advertising dominates the moderating effect of pricing so that post-competition market shares are more asymmetric than pre-competition differences in consumer appeal. We further find that collusive advertising (but competitive pricing) generates the same market outcomes, and that network effects lead to even more extreme market outcomes, both directly and via the effect on advertising.Increasing dominance; persuasive advertising; duopoly; network effects

SME and global industries: managing the global supply chain in the consumer electronic industry

This research takes place within a broader study, which aims to highlight the evolution strategies of the companies competing within the consumer electronics industry, and the consequent changes that have characterized the market worldwide. This paper analyzes some management and organizational issues of a me-dium Italian firm (Mivar), which has been producing television sets for almost fifty years. The aim of this paper is to underline not so much the path of Mivar growth, but the gradual loss of competitiveness, which has now led this firm to a position of total dependence on its environment. This could pro-voke the exit of Mivar from the market.Emphasizing the opportunities offered to companies by the growing inter-nationalization of the business, we highlight, however, that generally the globalization of an industrial sector does not imply a consequent internationalization of the firms operating in it. This can happen especially if the firm suffers for weaknesses due to sub-optimal size and inadequacy of its governance, like in the case of Mivar, where the lack of internationalization of its business causes several problems in managing the global supply chain, therefore compromising the system of relationships with upstream and downstream companies.Television Set Industry, Internationalization, SME Governance, International Supply Chain