Applying Kansei Words to Japanese Bread Store

Indonesia’s consumers choose to eat bread rather than rice is because of lifestyle, instead of substituting rice. In Surabaya, there are some stores selling Japanese bread, however their stores’ design is not been influenced by Japanese authentic style. The purpose of this paper is to discover the importance of Japanese bread store. A structured questionnaire has been developed to collect the data. Kansei words were used to identify what conditions the consumers need. Result of the study shows that consumers demand 'interesting store', 'suitable' and 'cleanliness' as the important factors. As a result, these Kansei Words will be converted into the store’s physical design

The Role of Kansei Engineering in Influencing Overall Satisfaction and Behavioral Intention in Service Encounters

Customers today concern themselves more on fulfilling their emotional needs rather than rationales and functionalities. In dealing with customer emotions in products/services, Kansei Engineering (KE) is applied. A comprehensive case study in luxury hotels was conducted. Eighty one Indonesian, 75 Singaporean, and 74 Japanese tourists participated in this survey. It aims to investigate the relationships among constructs during service encounter process. The finding shows that emotions (affective process) play a significant role as a complement to cognitive process in influencing customer satisfaction. Among 3 populations, Japanese was found to be more Kansei-oriented customer. Keywords: Kansei Engineering, emotional needs, customer satisfactio

About the nature of Kansei information

Kansei studies refer to the more and more holistic consideration of the cognitive and affective processes which occur during user experience. In addition, few studies deal with the experience of the designers during the design process, and its influence on the final design outputs. Historically kansei engineering has been firstly focused on the semantic differential approach. Afterwards emotions were integrated into kansei approaches. The semantic differential approach enabled to evaluate products and then to generate automatically design solutions with semantic input data. Thereafter, evaluations have been completed by physiological measurements in order to reduce the subjectivity involved in those evaluations and also to capture some unconscious reactions. This implementation is still in process. Today kansei studies have been much enriched from the three disciplines of design science, psychology and artificial intelligence. The cross influence between these disciplines brought new dimensions into kansei approaches (multisensory design information, personality, values, and culture, new formalisms and algorithms) which lead progressively towards the consideration of a whole enriched kansei experience. We propose in this paper a description of the nature of kansei information. Then we present some major orientations for kansei evaluation. Finally we propose an overall table gathering information about kansei dimensions and formats.AN

KEER2022

Avanttítol: KEER2022. DiversitiesDescripció del recurs: 25 juliol 202

Japanese university students' behavior when reading english: a questionnaire survey and factor analysis

This paper reports on a specific cognitive behavior often found when trying to understand a text not written in readers’ native language. Our research group conducted a questionnaire survey to examine Japanese readers’ cognitive behavior and awareness when reading English texts. We also conducted a factor analysis on this questionnaire to identify the behaviors often found when reading English. Participants were 56 Japanese students studying engineering at Chuo University. After reading the texts, a questionnaire consisting of 43 items was applied to the participants. We used exploratory factor analysis to identify the primary factors related to readers’ cognitive behavior and awareness when reading a non-native language. As a result of the analysis, mainly based on the highest contributing factors, it was suggested that readers may have made substitutions into Japanese, their own words, when reading the English texts. In other words, when reading a non-native language, the reader may read the texts by replacing them with their native language rather than comprehending it in that language. Based on the results of our experiment, it is expected that the research on the cognitive supporting systems may help readers to understand non-native languages quickly and smoothly

Influence of multimodal integration on spatial perception

To design affective spaces that promote stabilized living experience and user well-being, it is necessary to consider and be aware of how multiple perceptual information interact and influence the way we perceive space i.e. multimodal perception. This study aims to gain an understanding of how sensory cues influence the emotional evaluation of the spatial design. We analyzed how the change in levels of spatial elements was emotionally perceived in the presence and absence of scent and color. The results from the study presented that both scent and color significantly affected the emotional response to change in levels of spatial elements in different ways. The findings suggest that (1) in the absence of both color and scent, the spatial elements interacted to affect the participants’ moods related to being confused and feeling strained and tensed, (2) in the presence of a cool color (purple) and relaxing scent (lavender), spatial elements interacted to affect the participants’ mood related to feeling strained and tensed, (3) in the presence of a warm color (orange) and stimulating scent (orange), spatial elements interacted to affect the participants’ mood related to being unhappy. The findings of the study are worthy as they provide an insight into the influence of multimodality in spatial perception. They will help establish guidelines for incorporating perceptual information in spatial designs that provide stabilized living experience and enhanced individual well-being

A Study on Evaluation of a Sense of Being Alive by Motion Graphic

Seimeikan, the sense of being alive might enhances motion graphics, makes it an effective communication tool, and affects human emotions. However, there is a lack of studies in terms of expressing a sense of being alive that focuses on human decision. The present study aimed to investigate the motion factors and find how motion affects the evaluation of sense of being alive. Two sets of motion graphics, artifacts and natural creature were used in the evaluation. The artifact set was composed of three levels of displacement (Linear), sine curve, and noise factors. The natural creature set was composed of data from fish locomotion. The findings of the study presented that (1) motion graphics based on natural creature were rated more positively than those that are based on artifact, (2) the motion graphics based on artifact showed the importance of noise factors, which highly correlated with expressing the sense of being alive compared to other factors. Moreover, it was found that high and low noise factors positively influenced the evaluation of the sense of being alive more than those without noise

Application of Kansei Engineering Method in the development of e-Government job portals

Nowadays, companies often find it difficult to predict consumers’ needs and requirements and have been looking for ways to quantify customers’ impression on their products. Kansei Engineering (KE) is a method originated from Japan that could be used in achieving the companies’ goal. This method is often used in humanoriented product development to generate products with improved economic value. In this study, Kansei Engineering is applied in website development. This study reveals that e-government websites in Malaysia have lower usability values among the others website domains. There is a significant potential of improving the usability value of the e-Government job portals by implementing a effective usability testing methodology on them. This study aimed to use usability as a testing method by applying Kansei Engineering in the evaluation of e-Government job portals in Malaysia. This study proposes to improve the quality of job-seeking website managed by Malaysia government by measuring the user experience of the website users. The research is aimed to address the dominant factors that affect the impression of a user on the website as well as to compare the design elements of other sample job-seeking websites. Methodologies devised from the investigation are based on proven and existing approaches by other researchers of the same field. Thus, recommendations obtained and analysis of the results shall be useful to guide the improvement of existing job portals to better serve the good cause of its existence