An Efficient Hybrid Classifier Model for Customer Churn Prediction

Customer churn prediction is used to retain customers at the highest risk of churn by proactively engaging with them. Many machine learning-based data mining approaches have been previously used to predict client churn. Although, single model classifiers increase the scattering of prediction with a low model performance which degrades reliability of the model. Hence, Bag of learners based Classification is used in which learners with high performance are selected to estimate wrongly and correctly classified instances thereby increasing the robustness of model performance.  Furthermore, loss of interpretability in the model during prediction leads to insufficient prediction accuracy.  Hence, an Associative classifier with Apriori Algorithm is introduced as a booster that integrates classification and association rule mining to build a strong classification model in which frequent items are obtained using Apriori Algorithm. Also, accurate prediction is provided by testing wrongly classified instances from the bagging phase using generated rules in an associative classifier. The proposed models are then simulated in Python platform and the results achieved high accuracy, ROC score, precision, specificity, F-measure, and recall

A review of associative classification mining

Associative classification mining is a promising approach in data mining that utilizes the association rule discovery techniques to construct classification systems, also known as associative classifiers. In the last few years, a number of associative classification algorithms have been proposed, i.e. CPAR, CMAR, MCAR, MMAC and others. These algorithms employ several different rule discovery, rule ranking, rule pruning, rule prediction and rule evaluation methods. This paper focuses on surveying and comparing the state-of-the-art associative classification techniques with regards to the above criteria. Finally, future directions in associative classification, such as incremental learning and mining low-quality data sets, are also highlighted in this paper

Software Defect Association Mining and Defect Correction Effort Prediction

Much current software defect prediction work concentrates on the number of defects remaining in software system. In this paper, we present association rule mining based methods to predict defect associations and defect-correction effort. This is to help developers detect software defects and assist project managers in allocating testing resources more effectively. We applied the proposed methods to the SEL defect data consisting of more than 200 projects over more than 15 years. The results show that for the defect association prediction, the accuracy is very high and the false negative rate is very low. Likewise for the defect-correction effort prediction, the accuracy for both defect isolation effort prediction and defect correction effort prediction are also high. We compared the defect-correction effort prediction method with other types of methods: PART, C4.5, and Na¨ıve Bayes and show that accuracy has been improved by at least 23%. We also evaluated the impact of support and confidence levels on prediction accuracy, false negative rate, false positive rate, and the number of rules. We found that higher support and confidence levels may not result in higher prediction accuracy, and a sufficient number of rules is a precondition for high prediction accuracy

Data mining in medical records for the enhancement of strategic decisions: a case study

The impact and popularity of competition concept has been increasing in the last decades and this concept has escalated the importance of giving right decision for organizations. Decision makers have encountered the fact of using proper scientific methods instead of using intuitive and emotional choices in decision making process. In this context, many decision support models and relevant systems are still being developed in order to assist the strategic management mechanisms. There is also a critical need for automated approaches for effective and efficient utilization of massive amount of data to support corporate and individuals in strategic planning and decision-making. Data mining techniques have been used to uncover hidden patterns and relations, to summarize the data in novel ways that are both understandable and useful to the executives and also to predict future trends and behaviors in business. There has been a large body of research and practice focusing on different data mining techniques and methodologies. In this study, a large volume of record set extracted from an outpatient clinic’s medical database is used to apply data mining techniques. In the first phase of the study, the raw data in the record set are collected, preprocessed, cleaned up and eventually transformed into a suitable format for data mining. In the second phase, some of the association rule algorithms are applied to the data set in order to uncover rules for quantifying the relationship between some of the attributes in the medical records. The results are observed and comparative analysis of the observed results among different association algorithms is made. The results showed us that some critical and reasonable relations exist in the outpatient clinic operations of the hospital which could aid the hospital management to change and improve their managerial strategies regarding the quality of services given to outpatients.Decision Making, Medical Records, Data Mining, Association Rules, Outpatient Clinic.

Financial distress prediction using the hybrid associative memory with translation

This paper presents an alternative technique for financial distress prediction systems. The method is based on a type of neural network, which is called hybrid associative memory with translation. While many different neural network architectures have successfully been used to predict credit risk and corporate failure, the power of associative memories for financial decision-making has not been explored in any depth as yet. The performance of the hybrid associative memory with translation is compared to four traditional neural networks, a support vector machine and a logistic regression model in terms of their prediction capabilities. The experimental results over nine real-life data sets show that the associative memory here proposed constitutes an appropriate solution for bankruptcy and credit risk prediction, performing significantly better than the rest of models under class imbalance and data overlapping conditions in terms of the true positive rate and the geometric mean of true positive and true negative rates.This work has partially been supported by the Mexican CONACYT through the Postdoctoral Fellowship Program [232167], the Spanish Ministry of Economy [TIN2013-46522-P], the Generalitat Valenciana [PROMETEOII/2014/062] and the Mexican PRODEP [DSA/103.5/15/7004]. We would like to thank the Reviewers for their valuable comments and suggestions, which have helped to improve the quality of this paper substantially

Hybrid Approach for Prediction of Cardiovascular Disease Using Class Association Rules and MLP

:  In data mining classification techniques are used to predict group membership for data instances. These techniques are capable of processing a wider variety of data and the output can be easily interpreted. The aim of any classification algorithm is the design and conception of a standard model with reference to the given input. The model thus generated may be deployed to classify new examples or enable a better comprehension of available data.  Medical data classification is the process of transforming descriptions of medical diagnoses and procedures used to find hidden information. Two experiments are performed to identify the prediction accuracy of Cardiovascular Disease (CVD).A hybrid approach for classification is proposed in this paper by combining the results of the associate classifier and artificial neural networks (MLP).  The first experiment is performed using associative classifier to identify the key attributes which contribute more towards the decision by taking the 13 independent attributes as input. Subsequently classification using Multi Layer Perceptrons (MLP) also performed to generate the accuracy of prediction using all attributes. In the second experiment, identified key attributes using associative classifier are used as inputs for the feed forward neural networks for predicting the presence or absence of CVD