PREDICTING VIRAL MARKETING PROPAGATING EFFICIENCY WITHIN GIVEN DEADLINE

As a new developed marketing strategy in recent years, viral marketing attracts great attention from scholars and enterprises. Many enterprises try to adopt it for marking new product in order to greatly improve large sales and to quickly recoup the cost. But how marketing efficiency is actually? How fast marketing propagating speed is on earth? Especially for a given deadline, can the enterprise predict the sales when viral marketing is used? In this paper, a predicting method based on deadline graph is proposed to evaluate the viral marketing efficiency within given deadline. Specifically, two methods are first proposed to generate deadline graph, respectively Shortest-Distance methods and Time-Iteration method, based on which, a Reverse Tree method is exploited to predict the activated (buying) probability of the users. A lot of experiments are made to test our proposed method by using three datasets, respectively Twitter, Friendster and Random. The experiment results clearly show that deadline graph is a very key and necessary technique for evaluating viral marketing propagating efficiency within given deadline since overwhelming advantages over traditional method are gained by the method based on deadline graph in our experiment

Plantsman, Aug/Sep 1991

A newsletter of the New Hampshire Plant Growers\u27 Associatio

2014 IMSAloquium, Student Investigation Showcase

The ability to work with professionals is a life-changing experience for our students. Working with world-class scholars and advisors, students have contributed to advances in a variety of fields from science, technology, engineering and mathematics, to the performing arts and history.https://digitalcommons.imsa.edu/archives_sir/1006/thumbnail.jp

05. 2014 IMSAloquium Student Investigation Showcase

https://digitalcommons.imsa.edu/class_of_2015/1003/thumbnail.jp

South Dakota Farm and Home Research: 77th Annual Report to South Dakotans

Contents: Agricultural Engineering [p] 4 Agronomy [p] 6 Animal Science [p] 8 Bacteriology [p] 12 Botany [p] 12 Dairy Science [p] 13 Economics [p] 15 Entomology-Zoology [p] 16 Home Economics [p] 17 Horticulture [p] 18 Plant pathology [p] 19 Poultry Science [p] 21 Rural Sociology [p] 22 Station Biochemistry [p] 23 Veterinary [p] 24 Wildlife [p] 25 Staff Publications [p] 25 Agricultural Advisory Groups [p] 30 Staff [p] 31 Permanent Substations [p] 32 Financial Statements [p] 34 Eminent Farmers and Homemakers [p] 35 Wheat Research [p] back coverhttps://openprairie.sdstate.edu/agexperimentsta_sd-fhr/1059/thumbnail.jp

Science, Technology and Skills

The invention of agriculture that occurred around 10,000 years ago heralded a shift from nomadic hunting and gathering to more managed forms of food, feed and fibre production. The domestication of crops initially involved the saving of seed from one season for planting in subsequent years. Later, farmers purposefully selected crop varieties and so in practice began matching and, by repeated selection over many years, adapting crop genetics to the environment in which the crop was grown. From its inception, enhancing G x E (i.e., gene by environment) interactions was an intrinsic, if not defining, feature of agriculture

Three essays on malicious consumer deviance: The creation, dissemination, and elimination of misleading information

With the explosion of social media, consumers are gaining control in social reach and can utilize online platforms to create and share misleading information when doing so helps to meet an end. This dissertation, consisting of three separate essays, represents an attempt to address how misleading information is created, how it is disseminated, and how it can be eliminated. Essay One (Chapter 2) uses a mixed-method approach to explore the Dark Triad, proactivity, and vigilantism in driving self-created misleading information sharing. Additionally, this essay introduces a dual-process model of inoculation theory to the marketing and consumer literature that shows how consumers autoinoculate when building justification to engage in malicious behavior. This process includes both automatic and analytical components that initiate a Negative Cascade. Without a larger number of posts, these initial messages may be overlooked. However, herd inoculation can develop when a message begins to sway larger groups. Essay Two (Chapter 3) determines that authentic messages from the original poster are most believable and most likely to initiate a Negative Cascade. This confirmation through mere exposure can then initiate herd inoculation as it flows to other consumers and develops further credibility. The implicit bystander effect is active when in the presence of larger groups. Findings suggest herd inoculation may go unbroken since posters exposed to a positive counter-cascade are less likely to both participate in a forum and post positive messages. Essay Three (Chapter 4) shows that when a consumer shares a message that develops into a Negative Cascade, additional effort is required to halt the consumer herd inoculation. The studies uncover the need for an overt response from the original poster to stop future sharing of misleading information and the role of brand-enacted quarantines in the prevention of the autoinoculation of consumer vigilantes. This dissertation shows how one message can become a much bigger problem for a brand when misinformation spreads. Insights within the dissertation provide numerous outlets for future research and numerous tools and recommendations for both academics and practitioners that hope to understand how misleading information is created, disseminated, and can be eliminated

Factors influencing mobile marketing acceptance in higher education students in the United Arab Emirates

Technology advancements in mobile communication has seen a rapid rise in recent years. Likewise, the use of mobile technologies has proven to be of extreme importance in consumer’s life. The main goal of this study is to investigate and identify the impact of marketing activities on the acceptance of mobile marketing practiced by higher education students. Assisted by the Technology Acceptance Model (TAM) and Uses and Gratifications Theory, this study tests a conceptual model that explain factors influencing mobile marketing acceptance. The study was conducted in Federal Higher Education Institutions in the UAE. A descriptive, explanatory research that used a quantitative survey methodology was adopted. This study surveyed 402 higher education students using a probabilistic stratified sampling method. The overall findings revealed that risk acceptance, providing information, sharing content, accessing content, perceived value and personal attachment have a positive influence in mobile marketing acceptance, and it validates a new model using Structural Equation Modelling. Furthermore, this study highlights the current state of mobile marketing utilization along with preferred types of services used. This research has the potential to benefit companies to create better mobile marketing strategies, in which they can incorporate within their product and services and recommends actions to create a more effective mobile marketing campaign that benefits both consumers and organizations.Os avanços tecnológicos na comunicação móvel tiveram um rápido aumento nos últimos anos. Da mesma forma, o uso das tecnologias móveis provou ser de extrema importância na vida do consumidor. O principal objetivo deste estudo é investigar e identificar o impacto das atividades de marketing na aceitação do marketing móvel praticado por estudantes do ensino superior. Assistido pelo Modelo de Aceitação de Tecnologia (TAM) e pela Teoria de Usos e Gratificações, este estudo testa um modelo conceitual que explica os fatores que influenciam a aceitação do marketing móvel. Foi adotada uma metodologia de pesquisa quantitativa, descritiva e explicativa auxiliada pelo uso do questionário. O estudo foi realizado em instituições federais de ensino superior nos Emirados Árabes Unidos. Este estudo pesquisou 402 estudantes do ensino superior usando um método probabilístico de amostragem estratificada. As descobertas gerais revelaram que a aceitação de riscos, fornecimento de informações, compartilhamento de conteúdo, acesso a conteúdo, valor percebido e vinculação pessoal influenciam positivamente a aceitação do marketing móvel e validam um novo modelo usando a Modelagem de Equações Estruturais. Além disso, este estudo destaca o estado atual da utilização do marketing móvel juntamente com os diferentes tipos de serviços mais utilizados. Esta pesquisa tem o potencial de beneficiar as empresas na criação de melhores estratégias de marketing móvel para que possam ser incorporadas nos produtos e serviços e recomenda ações para criar uma campanha de marketing móvel mais eficaz que beneficie tanto os consumidores quanto as organizações.Les progrès technologiques dans la communication mobile ont augmenté rapidement ces dernières années. De même, l’utilisation des technologies mobiles s’est avérée d’une importance capitale dans la vie du consommateur. L'objectif principal de cette étude est d'étudier et d'identifier l'impact des activités de marketing sur l'acceptation du marketing mobile pratiqué par les étudiants de l'enseignement supérieur. Assistée du modèle d'acceptation technologique (TAM) et de la théorie des usages et des gratifications, cette étude teste un modèle conceptuel qui explique les facteurs qui influencent l'acceptation du marketing mobile. L'étude a été menée dans des établissements d'enseignement supérieur fédéraux des Émirats Arabes Unis. Une recherche descriptive et explicative utilisant une méthodologie de recherche quantitative a été adoptée. Cette étude a examiné 402 étudiants de l'enseignement supérieur utilisant une méthode probabiliste d'échantillonnage stratifié. Les conclusions générales ont révélé que l'acceptation des risques, la fourniture d'informations, le partage de contenu, l'accès au contenu, la valeur perçue et les liens personnels influencent positivement l'acceptation du marketing mobile et valide un nouveau modèle utilisant la modélisation par équation structurelle. En outre, cette étude met en évidence l’état actuel de l’utilisation du marketing mobile ainsi que des différents types de services les plus utilisés. Cette recherche pourrait aider les entreprises à créer de meilleures stratégies de marketing mobile afin de les intégrer à des produits et services, et recommande des actions pour créer une campagne de marketing mobile plus efficace, bénéfique pour les consommateurs et les organisations