Auditing Search Engines for Differential Satisfaction Across Demographics

Many online services, such as search engines, social media platforms, and digital marketplaces, are advertised as being available to any user, regardless of their age, gender, or other demographic factors. However, there are growing concerns that these services may systematically underserve some groups of users. In this paper, we present a framework for internally auditing such services for differences in user satisfaction across demographic groups, using search engines as a case study. We first explain the pitfalls of na\"ively comparing the behavioral metrics that are commonly used to evaluate search engines. We then propose three methods for measuring latent differences in user satisfaction from observed differences in evaluation metrics. To develop these methods, we drew on ideas from the causal inference literature and the multilevel modeling literature. Our framework is broadly applicable to other online services, and provides general insight into interpreting their evaluation metrics.Comment: 8 pages Accepted at WWW 201

Why People Search for Images using Web Search Engines

What are the intents or goals behind human interactions with image search engines? Knowing why people search for images is of major concern to Web image search engines because user satisfaction may vary as intent varies. Previous analyses of image search behavior have mostly been query-based, focusing on what images people search for, rather than intent-based, that is, why people search for images. To date, there is no thorough investigation of how different image search intents affect users' search behavior. In this paper, we address the following questions: (1)Why do people search for images in text-based Web image search systems? (2)How does image search behavior change with user intent? (3)Can we predict user intent effectively from interactions during the early stages of a search session? To this end, we conduct both a lab-based user study and a commercial search log analysis. We show that user intents in image search can be grouped into three classes: Explore/Learn, Entertain, and Locate/Acquire. Our lab-based user study reveals different user behavior patterns under these three intents, such as first click time, query reformulation, dwell time and mouse movement on the result page. Based on user interaction features during the early stages of an image search session, that is, before mouse scroll, we develop an intent classifier that is able to achieve promising results for classifying intents into our three intent classes. Given that all features can be obtained online and unobtrusively, the predicted intents can provide guidance for choosing ranking methods immediately after scrolling

A framework for investigating the interaction in information retrieval

To increase retrieval effectiveness, information retrieval systems must offer better supports to users in their information seeking activities. To achieve this, one major concern is to obtain a better understanding of the nature of the interaction between a user and an information retrieval system. For this, we need a means to analyse the interaction in information retrieval, so as to compare the interaction processes within and across information retrieval systems. We present a framework for investigating the interaction between users and information retrieval systems. The framework is based on channel theory, a theory of information and its flow, which provides an explicit ontology that can be used to represent any aspect of the interaction process. The developed framework allows for the investigation of the interaction in information retrieval at the desired level of abstraction. We use the framework to investigate the interaction in relevance feedback and standard web search

DCU-TCD@LogCLEF 2010: re-ranking document collections and query performance estimation

This paper describes the collaborative participation of Dublin City University and Trinity College Dublin in LogCLEF 2010. Two sets of experiments were conducted. First, different aspects of the TEL query logs were analysed after extracting user sessions of consecutive queries on a topic. The relation between the queries and their length (number of terms) and position (first query or further reformulations) was examined in a session with respect to query performance estimators such as query scope, IDF-based measures, simplified query clarity score, and average inverse document collection frequency. Results of this analysis suggest that only some estimator values show a correlation with query length or position in the TEL logs (e.g. similarity score between collection and query). Second, the relation between three attributes was investigated: the user's country (detected from IP address), the query language, and the interface language. The investigation aimed to explore the influence of the three attributes on the user's collection selection. Moreover, the investigation involved assigning different weights to the three attributes in a scoring function that was used to re-rank the collections displayed to the user according to the language and country. The results of the collection re-ranking show a significant improvement in Mean Average Precision (MAP) over the original collection ranking of TEL. The results also indicate that the query language and interface language have more in uence than the user's country on the collections selected by the users