The Lifecycle and Cascade of WeChat Social Messaging Groups

Social instant messaging services are emerging as a transformative form with which people connect, communicate with friends in their daily life - they catalyze the formation of social groups, and they bring people stronger sense of community and connection. However, research community still knows little about the formation and evolution of groups in the context of social messaging - their lifecycles, the change in their underlying structures over time, and the diffusion processes by which they develop new members. In this paper, we analyze the daily usage logs from WeChat group messaging platform - the largest standalone messaging communication service in China - with the goal of understanding the processes by which social messaging groups come together, grow new members, and evolve over time. Specifically, we discover a strong dichotomy among groups in terms of their lifecycle, and develop a separability model by taking into account a broad range of group-level features, showing that long-term and short-term groups are inherently distinct. We also found that the lifecycle of messaging groups is largely dependent on their social roles and functions in users' daily social experiences and specific purposes. Given the strong separability between the long-term and short-term groups, we further address the problem concerning the early prediction of successful communities. In addition to modeling the growth and evolution from group-level perspective, we investigate the individual-level attributes of group members and study the diffusion process by which groups gain new members. By considering members' historical engagement behavior as well as the local social network structure that they embedded in, we develop a membership cascade model and demonstrate the effectiveness by achieving AUC of 95.31% in predicting inviter, and an AUC of 98.66% in predicting invitee.Comment: 10 pages, 8 figures, to appear in proceedings of the 25th International World Wide Web Conference (WWW 2016

Predicting Community Evolution in Social Networks

Nowadays, sustained development of different social media can be observed worldwide. One of the relevant research domains intensively explored recently is analysis of social communities existing in social media as well as prediction of their future evolution taking into account collected historical evolution chains. These evolution chains proposed in the paper contain group states in the previous time frames and its historical transitions that were identified using one out of two methods: Stable Group Changes Identification (SGCI) and Group Evolution Discovery (GED). Based on the observed evolution chains of various length, structural network features are extracted, validated and selected as well as used to learn classification models. The experimental studies were performed on three real datasets with different profile: DBLP, Facebook and Polish blogosphere. The process of group prediction was analysed with respect to different classifiers as well as various descriptive feature sets extracted from evolution chains of different length. The results revealed that, in general, the longer evolution chains the better predictive abilities of the classification models. However, chains of length 3 to 7 enabled the GED-based method to almost reach its maximum possible prediction quality. For SGCI, this value was at the level of 3 to 5 last periods.Comment: Entropy 2015, 17, 1-x manuscripts; doi:10.3390/e170x000x 46 page

Analysis of group evolution prediction in complex networks

In the world, in which acceptance and the identification with social communities are highly desired, the ability to predict evolution of groups over time appears to be a vital but very complex research problem. Therefore, we propose a new, adaptable, generic and mutli-stage method for Group Evolution Prediction (GEP) in complex networks, that facilitates reasoning about the future states of the recently discovered groups. The precise GEP modularity enabled us to carry out extensive and versatile empirical studies on many real-world complex / social networks to analyze the impact of numerous setups and parameters like time window type and size, group detection method, evolution chain length, prediction models, etc. Additionally, many new predictive features reflecting the group state at a given time have been identified and tested. Some other research problems like enriching learning evolution chains with external data have been analyzed as well

Are you going to the party: depends, who else is coming? [Learning hidden group dynamics via conditional latent tree models]

Scalable probabilistic modeling and prediction in high dimensional multivariate time-series is a challenging problem, particularly for systems with hidden sources of dependence and/or homogeneity. Examples of such problems include dynamic social networks with co-evolving nodes and edges and dynamic student learning in online courses. Here, we address these problems through the discovery of hierarchical latent groups. We introduce a family of Conditional Latent Tree Models (CLTM), in which tree-structured latent variables incorporate the unknown groups. The latent tree itself is conditioned on observed covariates such as seasonality, historical activity, and node attributes. We propose a statistically efficient framework for learning both the hierarchical tree structure and the parameters of the CLTM. We demonstrate competitive performance in multiple real world datasets from different domains. These include a dataset on students' attempts at answering questions in a psychology MOOC, Twitter users participating in an emergency management discussion and interacting with one another, and windsurfers interacting on a beach in Southern California. In addition, our modeling framework provides valuable and interpretable information about the hidden group structures and their effect on the evolution of the time series