Intelligent agents in electronic markets for information goods: customization, preference revelation and pricing

Electronic commerce has enabled the use of intelligent agent technologies that can evaluate buyers, customize products, and price in real-time. Our model of an electronic market with customizable products analyzes the pricing, profitability and welfare implications of agent-based technologies that price dynamically based on product preference information revealed by consumers. We find that in making the trade-off between better prices and better customization, consumers invariably choose less-than-ideal products. Furthermore, this trade-off has a higher impact on buyers on the higher end of the market and causes a transfer of consumer surplus towards buyers with a lower willingness to pay. As buyers adjust their product choices in response to better demand agent technologies, seller revenues decrease since the gains from better buyer information are dominated by the lowering of the total value created from the transactions. We study the strategic and welfare implications of these findings, and discuss managerial and technology development guidelines.NYU, Stern School of Business, IOMS Department, Center for Digital Economy Researc

AN INNOVATIVE SERVICE FOR SUSTAINABILITY IN BRAZIL: THE PANTANAL BRAZIL WEB SITE CASE

The Pantanal BRAZIL ® Portal is a website aims to create sustainable value and shared in the process of interaction between people and organizations through information, products and services generated by the states the Pantanal: Mato Grosso and Mato Grosso do Sul. It a service organization that operates in the sector of Information Technology offering a platform for digital content distribution aimed at promoting commercial development, cultural and social development in the Pantanal region. Thus the Portal Pantanal Brazil wants to seize opportunities to encourage various sectors intensifying their shared value. Given the above, this article aims to propose a critical reflection on the process of design and operation of an innovative service by reporting the steps followed from the moment of conception until the moment the idea of his offering to the market. Furthermore, we evaluated the performance of the new service with the purpose of identifying your strengths and opportunities for improvement. Thus, in methodological terms, this is an exploratorydescriptive, in the form of a case study. Data were collected from the Google Analytics to a sample of Internet users who accessed the portal for the four years that it is operating. The results indicate that in terms of resources, the portal is considered a platform for synergistic action, acting as a channel for interactivity between the Region of Pantanal and the national and international market

E-CRM and CMS systems: potential for more dynamic businesses

Any change in customer’s behaviour affects the customer’s value. In addition, profitability and economic viability also change. Most companies still do not know entirely their customer base characteristics. They find difficult to define criteria that segment their customer base to find high-value customers. They need to focus on target selections to carry on with marketing campaigns which involve high investments. Given the potential of e-CRM and CMS as powerful tools to guide customer-oriented understanding and analysis, greater attention is required. Several companies, operating within the same business and having access to the same information and technology, differ in e-CRM performance. Without sufficient evidence, managers are prone to making investment decisions that are neither efficient nor effective. So it is imperative to base the decision of e-CRM and CMS adoption, on not only their analytical power, but also on economic viability criteria for sustainable business dynamic