Enterprise Experience into the Integration of Human-Centered Design and Kanban

he integration of Human-Centered Design (HCD) and Agile Software Development (ASD) promises the development of competitive products comprising a good User Experience (UX). This study has investigated the integration of HCD and Kanban with the aim to gain industrial experiences in a real world context. A case study showed that requirements flow into the development process in a structured manner by adding a design board. To this end, the transparency concerning recurring requirements increased. We contribute to the body of knowledge of software development by providing practical insights into Human-Centered Agile Development (HCAD). On one hand, it is shown that the integration of HCD and Kanban leads to a product with a good UX and makes the development process more human-centered. On the other hand, we conclude that a cross-functional collaboration speeds up product development.Ministerio de Economía y Competitividad TIN2013-46928-C3-3-RMinisterio de Economía y Competitividad TIN2015-71938-RED

Eurolanguages-2010: Innovations and Development

Збірник наукових студентських робіт по підсумкам 8 Міжнародної конференції "Євромови-2010

Agile values and their implementation in practice

Today agile approaches are often used for the development of digital products. Since their development in the 90s, Agile Methodologies, such as Scrum and Extreme Programming, have evolved. Team collaboration is strongly influenced by the values and principles of the Agile Manifesto. The values and principles described in the Agile Manifesto support the optimization of the development process. In this article, the current operation is analyzed in Agile Product Development Processes. Both, the cooperation in the project team and the understanding of the roles and tasks will be analyzed. The results are set in relation to the best practices of Agile Methodologies. A quantitative questionnaire related to best practices in Agile Product Development was developed. The study was carried out with 175 interdisciplinary participants from the IT industry. For the evaluation of the results, 93 participants were included who have expertise in the subject area Agile Methodologies. On one hand, it is shown that the collaborative development of product-related ideas brings benefits. On the other hand, it is investigated which effect a good understanding of the product has on decisions made during the implementation. Furthermore, the skillset of product managers, the use of pair programming, and the advantages of cross-functional teams are analyzed.Ministerio de Ciencia e Innovación TIN2013-46928-C3-3-

Eurolanguages-2011: Innovations and Development

Збірник наукових студентських робіт призначено для широкого кола читачів, які цікавляться проблемами вивчення іноземних мов та перекладу в Україн

Eurolanguages-2012: Innovations and Development

Збірник наукових студентських робіт призначено для широкого кола читачів, які цікавляться проблемами вивчення іноземних мов та перекладу в Україні

Using big data for customer centric marketing

This chapter deliberates on “big data” and provides a short overview of business intelligence and emerging analytics. It underlines the importance of data for customer-centricity in marketing. This contribution contends that businesses ought to engage in marketing automation tools and apply them to create relevant, targeted customer experiences. Today’s business increasingly rely on digital media and mobile technologies as on-demand, real-time marketing has become more personalised than ever. Therefore, companies and brands are striving to nurture fruitful and long lasting relationships with customers. In a nutshell, this chapter explains why companies should recognise the value of data analysis and mobile applications as tools that drive consumer insights and engagement. It suggests that a strategic approach to big data could drive consumer preferences and may also help to improve the organisational performance.peer-reviewe

Branding so Good: from Jeppestown to Maboneng Precinct

Cities globally, have long felt the necessity to distinguish themselves from each other, to proclaim their eccentricity in a quest for various economic, political or socio-psychological objectives. Johannesburg was often referred to as “the city of gold” and the “financial and economic hub of Sub-Saharan Africa.” Since the 21st century, slogans such as “world class african city” and “world class city” have been commonly used by investors, students, skilled workers and tourists to sell the City of Johannesburg. Various businesses, spaces, places and organisations in Johannesburg have in the past be branded using African names as well as slogans in order to enrich their images and to greatly catch the attention of the rising middle-class which is known for their high consumption level. There are no explicit studies that inform the use of African names for branding the Maboneng Precinct. Since there is lack of scholarly literature on the use of African names as a means of branding this paper evaluates the ways in which African names have been used as branding for the Maboneng Precinct.This paper aims to evaluate the transformation of Jeppestown to Maboneng precinct and looks at how branding through the use of African names has influenced this transformation of traditionversus branding. The case study design has been adopted and a qualitative approach will be used to collect data. Data will be collected through structured interviews with personnel involved in afro-branding inMaboneng, as well as through desktop study from various sources such as books, journals and reports; and through observations and photographic surveys of the Maboneng precinct area. The research design also uses both cross-sectional and longitudinal is used for this study, whereby in cross-sectional study the researcher records information about the subject without manipulating the study environment. The longitudinal study on the other hand is also observational and the researcher will be able to detect any changes in the characteristics of Maboneng. Research findings reveal that not only is the name Maboneng an african name branding but, various other places and businesses have been branded using African names in the Jeppestown to Maboneng transition. The results reveal that there are various places and businesses within the Maboneng precinct area that have used Afro-branding and alos lighlight how this has helped in boosting the precincts economy. This paper concludes by recommending that more effort needs to exerted in encouraging the use of Afro-branding within and around the Maboneng precinct and that this type of branding should be use toattract people of all income levels and groups

Looking at men and masculinities through Information and Communication Technologies, and Vice Versa

The lecture series that led to this paper, “Gender-Effects: How Women create Technology of Tomorrow”, has an explicit focus on women. However, in this article in keeping with a relational approach to gender, we focus on men and masculinities, seen within the context of and gender power relations, and the diverse interrelations of men and masculinities with information and communication technologies (ICTs). This includes addressing to some of the shortcomings of contemporary studies of men and masculinities that neglect ICTs; the different kinds of social relations of men and masculinities to ICTS, in work, organizations, and social change more generally; and the implications of ICTs for sexualities and sexual violences, ending with the current case of online revenge pornography. As such, we seek to bring two areas of scholarship, critical studies on men and masculinities (CSMM) and studies of ICTs, into closer dialogue. We begin with a brief overview of academic debates in studies on men and masculinities without ICTs, followed by an examination of some aspects of the relations of men, masculinities and ICTs, with a final short discussion of the case of ICTs, sexualities, sexual violences and revenge pornography

Geofencing – enhancing the effectiveness of mobile marketing

With the increasing market penetration of smartphones and the emergence of high speed wireless data transmission technologies, the global advertising industry is highly interested in using the mobile channel for marketing purposes. Despite the increasing number of companies now spending more money on mobile marketing than on any other marketing channel, the nature and characteristics of this channel implicate limitations. Underlying research shows that consumers’ acceptance of the mobile channel for promotional purposes is closely linked to the personalization and the situational relevance of presented content. This work project addresses the issue of consumer acceptance and demonstrates, how Geofencing can enhance the effectiveness of mobile marketing campaigns