Domain-specific queries and Web search personalization: some investigations

Major search engines deploy personalized Web results to enhance users' experience, by showing them data supposed to be relevant to their interests. Even if this process may bring benefits to users while browsing, it also raises concerns on the selection of the search results. In particular, users may be unknowingly trapped by search engines in protective information bubbles, called "filter bubbles", which can have the undesired effect of separating users from information that does not fit their preferences. This paper moves from early results on quantification of personalization over Google search query results. Inspired by previous works, we have carried out some experiments consisting of search queries performed by a battery of Google accounts with differently prepared profiles. Matching query results, we quantify the level of personalization, according to topics of the queries and the profile of the accounts. This work reports initial results and it is a first step a for more extensive investigation to measure Web search personalization.Comment: In Proceedings WWV 2015, arXiv:1508.0338

The Partial Evaluation Approach to Information Personalization

Information personalization refers to the automatic adjustment of information content, structure, and presentation tailored to an individual user. By reducing information overload and customizing information access, personalization systems have emerged as an important segment of the Internet economy. This paper presents a systematic modeling methodology - PIPE (`Personalization is Partial Evaluation') - for personalization. Personalization systems are designed and implemented in PIPE by modeling an information-seeking interaction in a programmatic representation. The representation supports the description of information-seeking activities as partial information and their subsequent realization by partial evaluation, a technique for specializing programs. We describe the modeling methodology at a conceptual level and outline representational choices. We present two application case studies that use PIPE for personalizing web sites and describe how PIPE suggests a novel evaluation criterion for information system designs. Finally, we mention several fundamental implications of adopting the PIPE model for personalization and when it is (and is not) applicable.Comment: Comprehensive overview of the PIPE model for personalizatio

Theory-based user modeling for personalized interactive information retrieval

In an effort to improve users’ search experiences during their information seeking process, providing a personalized information retrieval system is proposed to be one of the effective approaches. To personalize the search systems requires a good understanding of the users. User modeling has been approved to be a good method for learning and representing users. Therefore many user modeling studies have been carried out and some user models have been developed. The majority of the user modeling studies applies inductive approach, and only small number of studies employs deductive approach. In this paper, an EISE (Extended Information goal, Search strategy and Evaluation threshold) user model is proposed, which uses the deductive approach based on psychology theories and an existing user model. Ten users’ interactive search log obtained from the real search engine is applied to validate the proposed user model. The preliminary validation results show that the EISE model can be applied to identify different types of users. The search preferences of the different user types can be applied to inform interactive search system design and development

The Role of the User\u27s Browsing and Query History for Improving MPC-generated Query Suggestions

In this paper we use the user\u27s recent web browsing history in order to provide better query suggestions in an information retrieval system. We have built a Chrome browser plugin that collects each web page visited by a user and submits it to our query suggestion server for indexing, thus building a personal history profile for each user. We then analyze if future queries submitted by a user to the search engine can be predicted from web pages visited by that user inthe past (i.e. his recent browsing history) or from queries submitted by that user in the past (i.e. his recent query history). The contribution of this paper is a method of using this personal history profile for reordering the query suggestions offered by Google when the user searches information on Google, moving query suggestions more relevant to the user\u27s information need to the front positions in the Google provided query suggestions list. We have collected browsing history log data for over 4 months from several users who installed our Chrome plugin on their local computers and then we performed an offline evaluation test that shows that our personalized query suggestion system improves the MRR (i.e. Mean Reciprocal Rank) score of Google query suggestions by approximately 0.04 (i.e. improves Google\u27s MRR score by 12 percents)

Automatic subscriptions in publish-subscribe systems

In this paper, we describe how to automate the process of subscribing to complex publish-subscribe systems. We present a proof-of-concept prototype, in which we analyze Web browsing history to generate zero-click subscriptions to Web feeds and video news stories. Our experience so far indicates that user attention data is a promising source of data for automating the subscription process

Contextualised Browsing in a Digital Library's Living Lab

Contextualisation has proven to be effective in tailoring \linebreak search results towards the users' information need. While this is true for a basic query search, the usage of contextual session information during exploratory search especially on the level of browsing has so far been underexposed in research. In this paper, we present two approaches that contextualise browsing on the level of structured metadata in a Digital Library (DL), (1) one variant bases on document similarity and (2) one variant utilises implicit session information, such as queries and different document metadata encountered during the session of a users. We evaluate our approaches in a living lab environment using a DL in the social sciences and compare our contextualisation approaches against a non-contextualised approach. For a period of more than three months we analysed 47,444 unique retrieval sessions that contain search activities on the level of browsing. Our results show that a contextualisation of browsing significantly outperforms our baseline in terms of the position of the first clicked item in the result set. The mean rank of the first clicked document (measured as mean first relevant - MFR) was 4.52 using a non-contextualised ranking compared to 3.04 when re-ranking the result lists based on similarity to the previously viewed document. Furthermore, we observed that both contextual approaches show a noticeably higher click-through rate. A contextualisation based on document similarity leads to almost twice as many document views compared to the non-contextualised ranking.Comment: 10 pages, 2 figures, paper accepted at JCDL 201

Overview of the personalized and collaborative information retrieval (PIR) track at FIRE-2011

The Personalized and collaborative Information Retrieval (PIR) track at FIRE 2011 was organized with an aim to extend standard information retrieval (IR) ad-hoc test collection design to facilitate research on personalized and collaborative IR by collecting additional meta-information during the topic (query) development process. A controlled query generation process through task-based activities with activity logging was used for each topic developer to construct the final list of topics. The standard ad-hoc collection is thus accompanied by a new set of thematically related topics and the associated log information. We believe this can better simulate a real-world search scenario and encourage mining user information from the logs to improve IR effectiveness. A set of 25 TREC formatted topics and the associated metadata of activity logs were released for the participants to use. In this paper we illustrate the data construction phase in detail and also outline two simple ways of using the additional information from the logs to improve retrieval effectiveness