Disentangling and Operationalizing AI Fairness at LinkedIn

Operationalizing AI fairness at LinkedIn's scale is challenging not only because there are multiple mutually incompatible definitions of fairness but also because determining what is fair depends on the specifics and context of the product where AI is deployed. Moreover, AI practitioners need clarity on what fairness expectations need to be addressed at the AI level. In this paper, we present the evolving AI fairness framework used at LinkedIn to address these three challenges. The framework disentangles AI fairness by separating out equal treatment and equitable product expectations. Rather than imposing a trade-off between these two commonly opposing interpretations of fairness, the framework provides clear guidelines for operationalizing equal AI treatment complemented with a product equity strategy. This paper focuses on the equal AI treatment component of LinkedIn's AI fairness framework, shares the principles that support it, and illustrates their application through a case study. We hope this paper will encourage other big tech companies to join us in sharing their approach to operationalizing AI fairness at scale, so that together we can keep advancing this constantly evolving field

FAIRY: A Framework for Understanding Relationships between Users' Actions and their Social Feeds

Users increasingly rely on social media feeds for consuming daily information. The items in a feed, such as news, questions, songs, etc., usually result from the complex interplay of a user's social contacts, her interests and her actions on the platform. The relationship of the user's own behavior and the received feed is often puzzling, and many users would like to have a clear explanation on why certain items were shown to them. Transparency and explainability are key concerns in the modern world of cognitive overload, filter bubbles, user tracking, and privacy risks. This paper presents FAIRY, a framework that systematically discovers, ranks, and explains relationships between users' actions and items in their social media feeds. We model the user's local neighborhood on the platform as an interaction graph, a form of heterogeneous information network constructed solely from information that is easily accessible to the concerned user. We posit that paths in this interaction graph connecting the user and her feed items can act as pertinent explanations for the user. These paths are scored with a learning-to-rank model that captures relevance and surprisal. User studies on two social platforms demonstrate the practical viability and user benefits of the FAIRY method

Enabling Scalable Multi-channel Communication through Semantic Technologies

With the advance of the Web in the direction Social Media the number of communication possibilities has exponentially increased bringing new challenges and opportunities for companies to build and shape their reputation online as well as to engage and maintain the relationships to their customers. In this paper we describe how semantic technologies enable scalable, effective and efficient on-line communication. We illustrate four different ways in which semantics can be used for this purpose. First, we discuss semantic analysis of communication items based on 'classical' semantic, such as natural language processing. Second, we look at semantics as a channel, viewing Linked Open Data vocabularies not only as terminological assets but as communication channels. Third, semantics provide the methodologies and tools for content modeling by means of ontologies. Finally, semantics through semantic matchmaking enable semi-automatic assignment and distribution of content to channels and vice-versa