Advanced Applications Of Big Data Analytics

Human life is progressing with advancements in technology such as laptops, smart phones, high speed communication networks etc., which helps us by reducing load in doing our daily activities. For instance, one can chat, talk, make video calls with his/her friends instantly using social networking platforms such as Facebook, Twitter, Google+, WhatsApp etc. LinkedIn, Indeed, etc., connects employees with potential employers. The number of people using these applications are increasing day-by-day, and so is the amount of data generated from these applications. Processing such vast amounts of data, may require new techniques for gaining valuable insights. Network theory concepts form the core of such techniques that are designed to uncover valuable insights from large social network datasets. Many interesting problems such as ranking top-K nodes and top-K communities that can effectively diffuse any given message into the network, restaurant recommendations, friendship recommendations on social networking websites, etc., can be addressed by using the concepts of network centrality. Network centrality measures such as In-degree centrality, Out-degree centrality, Eigen-vector centrality, Katz Broadcast centrality, Katz Receive centrality, and PageRank centrality etc., comes handy in solving these problems. In this thesis, we propose different formulae for computing the strength for identifying top-K nodes and communities that can spread viral marketing messages into the network. The strength formulae are based on Katz Broadcast centrality, Resolvent matrix measure and Personalized PageRank measure. Moreover, the effects of intercommunity and intracommunity connectivity in ranking top-K communities are studied. Top-K nodes for spreading any message effectively into the network are determined by using Katz Broadcast centrality measure. Results obtained through this technique are compared with the top-K nodes obtained by using Degree centrality measure. We also studied the effects of varying α on the number of nodes in search space. In Algorithms 2 and 3, top-K communities are obtained by using Resolvent matrix and Personalized PageRank measure. Algorithm 2 results were studied by varying the parameter α

Detection of Trending Topic Communities: Bridging Content Creators and Distributors

The rise of a trending topic on Twitter or Facebook leads to the temporal emergence of a set of users currently interested in that topic. Given the temporary nature of the links between these users, being able to dynamically identify communities of users related to this trending topic would allow for a rapid spread of information. Indeed, individual users inside a community might receive recommendations of content generated by the other users, or the community as a whole could receive group recommendations, with new content related to that trending topic. In this paper, we tackle this challenge, by identifying coherent topic-dependent user groups, linking those who generate the content (creators) and those who spread this content, e.g., by retweeting/reposting it (distributors). This is a novel problem on group-to-group interactions in the context of recommender systems. Analysis on real-world Twitter data compare our proposal with a baseline approach that considers the retweeting activity, and validate it with standard metrics. Results show the effectiveness of our approach to identify communities interested in a topic where each includes content creators and content distributors, facilitating users' interactions and the spread of new information.Comment: 9 pages, 4 figures, 2 tables, Hypertext 2017 conferenc

Discovering the Impact of Knowledge in Recommender Systems: A Comparative Study

Recommender systems engage user profiles and appropriate filtering techniques to assist users in finding more relevant information over the large volume of information. User profiles play an important role in the success of recommendation process since they model and represent the actual user needs. However, a comprehensive literature review of recommender systems has demonstrated no concrete study on the role and impact of knowledge in user profiling and filtering approache. In this paper, we review the most prominent recommender systems in the literature and examine the impression of knowledge extracted from different sources. We then come up with this finding that semantic information from the user context has substantial impact on the performance of knowledge based recommender systems. Finally, some new clues for improvement the knowledge-based profiles have been proposed.Comment: 14 pages, 3 tables; International Journal of Computer Science & Engineering Survey (IJCSES) Vol.2, No.3, August 201

Event detection and user interest discovering in social media data streams

Social media plays an increasingly important role in people’s life. Microblogging is a form of social media which allows people to share and disseminate real-life events. Broadcasting events in microblogging networks can be an effective method of creating awareness, divulging important information and so on. However, many existing approaches at dissecting the information content primarily discuss the event detection model and ignore the user interest which can be discovered during event evolution. This leads to difficulty in tracking the most important events as they evolve including identifying the influential spreaders. There is further complication given that the influential spreaders interests will also change during event evolution. The influential spreaders play a key role in event evolution and this has been largely ignored in traditional event detection methods. To this end, we propose a user-interest model based event evolution model, named the HEE (Hot Event Evolution) model. This model not only considers the user interest distribution, but also uses the short text data in the social network to model the posts and the recommend methods to discovering the user interests. This can resolve the problem of data sparsity, as exemplified by many existing event detection methods, and improve the accuracy of event detection. A hot event automatic filtering algorithm is initially applied to remove the influence of general events, improving the quality and efficiency of mining the event. Then an automatic topic clustering algorithm is applied to arrange the short texts into clusters with similar topics. An improved user-interest model is proposed to combine the short texts of each cluster into a long text document simplifying the determination of the overall topic in relation to the interest distribution of each user during the evolution of important events. Finally a novel cosine measure based event similarity detection method is used to assess correlation between events thereby detecting the process of event evolution. The experimental results on a real Twitter dataset demonstrate the efficiency and accuracy of our proposed model for both event detection and user interest discovery during the evolution of hot events.N/