Context Models For Web Search Personalization

We present our solution to the Yandex Personalized Web Search Challenge. The aim of this challenge was to use the historical search logs to personalize top-N document rankings for a set of test users. We used over 100 features extracted from user- and query-depended contexts to train neural net and tree-based learning-to-rank and regression models. Our final submission, which was a blend of several different models, achieved an NDCG@10 of 0.80476 and placed 4'th amongst the 194 teams winning 3'rd prize

Lifelong Sequential Modeling with Personalized Memorization for User Response Prediction

User response prediction, which models the user preference w.r.t. the presented items, plays a key role in online services. With two-decade rapid development, nowadays the cumulated user behavior sequences on mature Internet service platforms have become extremely long since the user's first registration. Each user not only has intrinsic tastes, but also keeps changing her personal interests during lifetime. Hence, it is challenging to handle such lifelong sequential modeling for each individual user. Existing methodologies for sequential modeling are only capable of dealing with relatively recent user behaviors, which leaves huge space for modeling long-term especially lifelong sequential patterns to facilitate user modeling. Moreover, one user's behavior may be accounted for various previous behaviors within her whole online activity history, i.e., long-term dependency with multi-scale sequential patterns. In order to tackle these challenges, in this paper, we propose a Hierarchical Periodic Memory Network for lifelong sequential modeling with personalized memorization of sequential patterns for each user. The model also adopts a hierarchical and periodical updating mechanism to capture multi-scale sequential patterns of user interests while supporting the evolving user behavior logs. The experimental results over three large-scale real-world datasets have demonstrated the advantages of our proposed model with significant improvement in user response prediction performance against the state-of-the-arts.Comment: SIGIR 2019. Reproducible codes and datasets: https://github.com/alimamarankgroup/HPM

Personalized Ranking in eCommerce Search

We address the problem of personalization in the context of eCommerce search. Specifically, we develop personalization ranking features that use in-session context to augment a generic ranker optimized for conversion and relevance. We use a combination of latent features learned from item co-clicks in historic sessions and content-based features that use item title and price. Personalization in search has been discussed extensively in the existing literature. The novelty of our work is combining and comparing content-based and content-agnostic features and showing that they complement each other to result in a significant improvement of the ranker. Moreover, our technique does not require an explicit re-ranking step, does not rely on learning user profiles from long term search behavior, and does not involve complex modeling of query-item-user features. Our approach captures item co-click propensity using lightweight item embeddings. We experimentally show that our technique significantly outperforms a generic ranker in terms of Mean Reciprocal Rank (MRR). We also provide anecdotal evidence for the semantic similarity captured by the item embeddings on the eBay search engine.Comment: Under Revie

Learning and Transferring IDs Representation in E-commerce

Many machine intelligence techniques are developed in E-commerce and one of the most essential components is the representation of IDs, including user ID, item ID, product ID, store ID, brand ID, category ID etc. The classical encoding based methods (like one-hot encoding) are inefficient in that it suffers sparsity problems due to its high dimension, and it cannot reflect the relationships among IDs, either homogeneous or heterogeneous ones. In this paper, we propose an embedding based framework to learn and transfer the representation of IDs. As the implicit feedbacks of users, a tremendous amount of item ID sequences can be easily collected from the interactive sessions. By jointly using these informative sequences and the structural connections among IDs, all types of IDs can be embedded into one low-dimensional semantic space. Subsequently, the learned representations are utilized and transferred in four scenarios: (i) measuring the similarity between items, (ii) transferring from seen items to unseen items, (iii) transferring across different domains, (iv) transferring across different tasks. We deploy and evaluate the proposed approach in Hema App and the results validate its effectiveness.Comment: KDD'18, 9 page