Enhanced web log based recommendation by personalized retrieval

University of Technology, Sydney. Faculty of Engineering and Information Technology.With the rapid development of the Internet and WWW, it is more and more important for people to access quality web information. Thus the problem of enabling users to quickly and accurately find information has become an urgent issue. As one of the basic ways to solve this problem, personalized information services have been focusing on fulfilling the personalized information requirements of different users based on their actual demands, preference characteristics, behaviour patterns, etc. This thesis focuses on enhancing web log based recommendation by personalized retrieval, and its main works and innovations include: • For personalized retrieval, the thesis proposes two models to improve user experience and optimize search performance. The first is a query suggestion model based on query semantics and click-through data. This model calculates the subject relevance between queries, and then combines the semantic information and the relevance of the query-click matrix model as this can effectively eliminate the ambiguity and input errors of reminder queries. The second is a collaborative filtering retrieval model based on local and global features. By the integration of the local and global characteristics of the accessed information, this model overcomes the limitations of a single feature, and increases the degree of application of the retrieval model. • For recommendation by personalized retrieval, we propose two recommendation models based on the web log. The first is based on the user’s atomic retrieval transaction sequence and the browse characteristics. This model decomposes search transactions, and calculates the user’s degree of interest on the search term, which allows users to query information more clearly. Further, it incorporates the user feedback on the search results evaluation value, which overcomes the shortcomings of the model based on content filtering. The second model is based on user interests association findings, which can be used to: find the relationship between resources accessed by users, extract the associations of user interests, and address the problem of user interests isolation

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