Personalized Service Creation and Provision for the Mobile Web

The convergence of telecom networks and the Internet is fostering the emergence of environments where Web services are available to mobile users. The variability in computing resources, display terminal, and communication channel require intelligent support on personalized delivery of relevant data and services to mobile users. Personalized service provisioning presents several research challenges on context information management, service creation, and inherent limitations of mobile devices. In this chapter, we describe a novel framework that supports weaving context information and services for personalized service creation and execution. By leveraging technologies on Web services, agents, and publish/subscribe systems, our framework enables an effective, user-centric access of integrated services over the mobile Web environments. This chapter overviews the design, architecture, and implementation of the framework

NoTube – making TV a medium for personalized interaction

In this paper, we introduce NoTube’s vision on deploying semantics in interactive TV context in order to contextualize distributed applications and lift them to a new level of service that provides context-dependent and personalized selection of TV content. Additionally, lifting content consumption from a single-user activity to a community-based experience in a connected multi-device environment is central to the project. Main research questions relate to (1) data integration and enrichment - how to achieve unified and simple access to dynamic, growing and distributed multimedia content of diverse formats? (2) user and context modeling - what is an appropriate framework for context modeling, incorporating task-, domain and device-specific viewpoints? (3) context-aware discovery of resources - how could rather fuzzy matchmaking between potentially infinite contexts and available media resources be achieved? (4) collaborative architecture for TV content personalization - how can the combined information about data, context and user be put at disposal of both content providers and end-users in the view of creating extremely personalized services under controlled privacy and security policies? Thus, with the grand challenge in mind - to put the TV viewer back in the driver's seat – we focus on TV content as a medium for personalized interaction between people based on a service architecture that caters for a variety of content metadata, delivery channels and rendering devices

Enabling Personalized Composition and Adaptive Provisioning of Web Services

The proliferation of interconnected computing devices is fostering the emergence of environments where Web services made available to mobile users are a commodity. Unfortunately, inherent limitations of mobile devices still hinder the seamless access to Web services, and their use in supporting complex user activities. In this paper, we describe the design and implementation of a distributed, adaptive, and context-aware framework for personalized service composition and provisioning adapted to mobile users. Users specify their preferences by annotating existing process templates, leading to personalized service-based processes. To cater for the possibility of low bandwidth communication channels and frequent disconnections, an execution model is proposed whereby the responsibility of orchestrating personalized processes is spread across the participating services and user agents. In addition, the execution model is adaptive in the sense that the runtime environment is able to detect exceptions and react to them according to a set of rules

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CHORUS Deliverable 2.1: State of the Art on Multimedia Search Engines

Based on the information provided by European projects and national initiatives related to multimedia search as well as domains experts that participated in the CHORUS Think-thanks and workshops, this document reports on the state of the art related to multimedia content search from, a technical, and socio-economic perspective. The technical perspective includes an up to date view on content based indexing and retrieval technologies, multimedia search in the context of mobile devices and peer-to-peer networks, and an overview of current evaluation and benchmark inititiatives to measure the performance of multimedia search engines. From a socio-economic perspective we inventorize the impact and legal consequences of these technical advances and point out future directions of research

Enabling mobile commerce through mass customization

Mobile Commerce is a new degree of electronic commerce arises from the convergence of Internet and mobile communication technologies. In order to be successful in mobile business, it is not sufficient to simply transfer conventional Internet applications or E-Commerce business models on mobile devices. Added values for the customer are necessary. Typical informational added values in Mobile Commerce originate from ubiquity, context-sensitivity, identifying functions or command and control functions. Mobile devices implicate disadvantes, which can be equalized by individualization. For the simplest devices, this is satisfied with simple features like housings, ring tones or logos. The more upmarket the device is, the more the individualization focus is laid on the applications instead of the device itself. In terms of mass customization, the individualization of mobile devices and applications can be categorized as soft customization. Below this level, three kinds of customization habe to be distinguished: The first on is device adaptation which means the customization of the device itself. The next one is application adaptation and describes the customization of the applications through the customer or as self-individualization of the software. The last one is service composition and means the package of services or the customer-individual composition of applications and services, which ca be done either by the customer, by the provider or by collaboration of both. In this paper we show the importance of mass customization and its techniques for the success of mobile commerce.mass customization; M-Commerce; mobile added values; point-of-delivery-customization; service composition

An Experience-Connected e-Learning System with a Personalization Mechanism for Learners’ Situations and Preferences

This paper presents an “experience-connected” e- Learning system that facilitates users to learn practical skills of foreign language by associating knowledge and daily-life experiences. “Experience-Connected” means that the users of this system receive personalized and situation-dependent learning materials automatically. Knowledge associated to users’ daily-life has the following advantages: 1) provides opportunities to learn frequently, and 2) provides clear and practical context information about foreign language usage. The unique feature of this system is a dynamic relevance computation mechanism that retrieves learning materials according to both preference relevance and spatiotemporal relevance. Users of this system obtain appropriate learning materials, without manual and time-consuming search processes. This paper proves the feasibility of the system by showing the actual system implementation that automatically broadcasts the media-data of foreign language learning materials to smart-phones

A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research

Marketing experts consider the mobile device as an extremely promising marketing tool as it supports them to cope with their major challenge: getting time and attention from customers. Current mobile marketing research mostly covers success factors and acceptance analysis. Categorization, when addressed, lacks in appropriate foundation and is not linked to objectives at all. In this article we examine 55 case studies in order to identify relevant characteristics of mobile marketing campaigns. The outcome of the paper is the derivation of four mobile marketing standard types and an examination of campaign objectives that can be addressed by mobile marketing. The proposed scheme allows to unambiguously characterize any given mobile marketing campaign and to identify the respective objectives.