Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search

On most sponsored search platforms, advertisers bid on some keywords for their advertisements (ads). Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes. In this way, an ad will not be retrieved even if queries are related when the advertiser does not bid on corresponding keywords. Moreover, most ad retrieval approaches regard rewriting and ad-selecting as two separated tasks, and focus on boosting relevance between search queries and ads. Recently, in e-commerce sponsored search more and more personalized information has been introduced, such as user profiles, long-time and real-time clicks. Personalized information makes ad retrieval able to employ more elements (e.g. real-time clicks) as search signals and retrieval keys, however it makes ad retrieval more difficult to measure ads retrieved through different signals. To address these problems, we propose a novel ad retrieval framework beyond keywords and relevance in e-commerce sponsored search. Firstly, we employ historical ad click data to initialize a hierarchical network representing signals, keys and ads, in which personalized information is introduced. Then we train a model on top of the hierarchical network by learning the weights of edges. Finally we select the best edges according to the model, boosting RPM/CTR. Experimental results on our e-commerce platform demonstrate that our ad retrieval framework achieves good performance

Personalized Fuzzy Text Search Using Interest Prediction and Word Vectorization

In this paper we study the personalized text search problem. The keyword based search method in conventional algorithms has a low efficiency in understanding users' intention since the semantic meaning, user profile, user interests are not always considered. Firstly, we propose a novel text search algorithm using a inverse filtering mechanism that is very efficient for label based item search. Secondly, we adopt the Bayesian network to implement the user interest prediction for an improved personalized search. According to user input, it searches the related items using keyword information, predicted user interest. Thirdly, the word vectorization is used to discover potential targets according to the semantic meaning. Experimental results show that the proposed search engine has an improved efficiency and accuracy and it can operate on embedded devices with very limited computational resources

RACOFI: A Rule-Applying Collaborative Filtering System

In this paper we give an overview of the RACOFI (Rule-Applying Collaborative Filtering) multidimensional rating system and its related technologies. This will be exemplified with RACOFI Music, an implemented collaboration agent that assists on-line users in the rating and recommendation of audio (Learning) Objects. It lets users rate contemporary Canadian music in the five dimensions of impression, lyrics, music, originality, and production. The collaborative filtering algorithms STI Pearson, STIN2, and the Per Item Average algorithms are then employed together with RuleML-based rules to recommend music objects that best match user queries. RACOFI has been on-line since August 2003 at http://racofi.elg.ca.

Socializing the Semantic Gap: A Comparative Survey on Image Tag Assignment, Refinement and Retrieval

Where previous reviews on content-based image retrieval emphasize on what can be seen in an image to bridge the semantic gap, this survey considers what people tag about an image. A comprehensive treatise of three closely linked problems, i.e., image tag assignment, refinement, and tag-based image retrieval is presented. While existing works vary in terms of their targeted tasks and methodology, they rely on the key functionality of tag relevance, i.e. estimating the relevance of a specific tag with respect to the visual content of a given image and its social context. By analyzing what information a specific method exploits to construct its tag relevance function and how such information is exploited, this paper introduces a taxonomy to structure the growing literature, understand the ingredients of the main works, clarify their connections and difference, and recognize their merits and limitations. For a head-to-head comparison between the state-of-the-art, a new experimental protocol is presented, with training sets containing 10k, 100k and 1m images and an evaluation on three test sets, contributed by various research groups. Eleven representative works are implemented and evaluated. Putting all this together, the survey aims to provide an overview of the past and foster progress for the near future.Comment: to appear in ACM Computing Survey